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VR and AR Can Reshape Manufacturing Training – ReadWrite

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VR and AR Can Reshape Manufacturing Training - ReadWrite


Virtual reality (VR) and augmented reality (AR) tech allow individuals to add computer-generated graphics or informational overlays to the room they’re in. Users can also transport themselves to a completely digital interactive environment.

In the past, technology was limited to academic and research use — and more recently, consumer tech is used in applications like video games and virtual chat platforms.

The massive growth of the VR/AR industry, coupled with rapidly declining hardware prices, has made technology much more accessible. Now, business use of tech is much more common. Developers are working to create new platforms and software that enable VR- and AR-based training in the manufacturing industry.

Here’s how tech works — and how businesses have used VR and AR to make manufacturing training sessions more effective and safer.

How VR and AR Can Transform Training

Augmented reality allows a user to overlay a graphic interface or computer-generated imagery over their real-world environment. A smartphone or similar device is all you need.

Virtual reality is more hardware-intensive. Through the use of a head-mounted display and a high-powered computer, a VR setup can fully transport a user to a digital environment that comes complete with sound, visuals, and — with the right controller — haptic feedback.

The two technologies are sometimes referred to as extended reality, or XR. Both make it possible to overlay additional information on a real-world training setup. They also allow trainers to teach in a completely virtual environment.

Teaching can be extraordinarily valuable for hazardous materials training or factory equipment training. Relevant visuals help make sessions more effective, and training is also less dangerous, since trainees aren’t exposed to a dangerous situation.

Boosting training efficiency is especially important right now as the manufacturing sector faces a labor shortage. With traditional training methods, new workers might not understand their job quickly enough to meet operational demands. Lack of training and understanding can cause stress and lead to more turnovers. By implementing new technologies to optimize training, it can help workers complete training and keep the operation running smoothly.

Key Benefits of VR and AR in Manufacturing Training

Extended reality training can reduce time to competency and improve information retention. Its digital environments can help provide concrete examples or additional context for what a trainee is learning.

Traditionally, machine training is typically only available in analog format or as PDF packets. This may require long periods of study. This can be a significant time investment before the process becomes intuitive. However, extended reality can shorten training time by displaying relevant information and instructions on-screen. It can also highlight parts and draw attention to a system display which can streamline the training process.

Instructors can quickly explain how to use a particular machine. Plus, in many cases, they may be able to do this without requiring trainees to read lengthy training manuals.

Similarly, a VR environment can help make safety training more concrete by providing a trainee with simulations of real-world situations.

This can help make training less abstract and more effective. What if a machine isn’t available for training? With VR, trainees can still learn can how it operates and how to use it. This near hands-on experience can improve learning over text-based training methods. Visual and tactile learners will also be able to grasp concepts quicker.

Several studies and projects have already been conducted on implementing VR and AR in training. Many of them demonstrated that tech could offer advantages over traditional methods.

AR and VR don’t just simplify the training process. There’s also evidence that they may create more effective programs. According to one study from the University of Maryland, the use of immersive head-mounted displays produced a recall of greater than 90% compared to just 78% for desktop-based training.

Boosting retention can speed up the training process and reduce the risk of mistakes due to poor recall. This can also help instructors significantly reduce costs.

Businesses Using VR and AR for Manufacturing Training Right Now

Several businesses in the manufacturing and training industries have already had some key early successes with the technology. These use cases demonstrate how other manufacturers can use the tech and will likely pave the way for new platforms and training tools.

One of the best examples are companies like Strivr, Th3rd Coast, and PIXO VR, which offer VR training as part of their portfolio.

Exact training platform features vary from company to company. Some aim to work with manufacturers to develop training programs based on the machinery and systems they use in their factories. This helps new employees learn how to use equipment in an interactive digital environment. Others create general-purpose training modules that help instructors teach good safety practices.

Existing use cases for this technology include factory hazard identification, lockout/tagout, fall protection, and confined spaces training. These programs help ensure safety once a worker has graduated from training and goes to work on the floor.

Best Practices for Implementing VR- and AR-Based Training

These best practices can help integrate XR technology into training regimens as smoothly as possible.

To start, companies must decide whether they’ll use VR or AR. They must also determine how much to spend on hardware, and which software platforms they’ll use.

Hardware costs may be a barrier to the use of VR technology in a training program. Presently, the cheapest available VR headset, the Oculus 2, retails at around $299. Cheaper VR options are available. Platforms like Google Cardboard, which uses a cardboard shell around a smartphone to create a kind of VR headset, are much cheaper.

AR training may also be a more affordable option. Depending on the particular training technology used, trainees may be able to use an AR platform with their own smartphone. This helps significantly cut down on the training program’s cost.

Once the program is in place, instructors should regularly gather feedback. This will help them adjust how they run future training.

Tracking the right metrics can help trainers identify if a new AR or VR-based program is working well. Plus, it can also help trainers spot any inefficiencies. Many learning and development professionals recommend measuring student engagement, comprehension, and speed to competency.

It’s also good to measure some kind of outcome metric that can show how training has improved the company’s bottom line. It helps to have this concrete information on hand for management and potential clients to see.

As with any new training strategy, business owners should prepare for a phase-in period. Slowly ramping up the use of AR and VR training can provide a sense of how the tech will work in practice. It will also help identify areas a platform may not be able to cover.

Adopting VR and AR Training for Manufacturing Businesses

VR and AR platforms have made it possible for manufacturers to use technology for safety training. VR and AR tech training offers a few key advantages over traditional methods — like improved time to competency and reduced training costs. This has made it appealing to manufacturers wanting to streamline processes in response to a growing industry skills gap. Companies need to get workers up to speed quickly and efficiently, and XR fits the bill.

Businesses wanting to adopt VR or AR training tech should focus on best practices to get the most out of their sessions. Careful choice of platform, measuring the right training metrics, and prepping for a phase-in period can ensure the training process’s adoption goes smoothly. This type of training will ensure employees learn their duties thoroughly and can do their jobs with confidence, boosting productivity and helping manufacturers stay ahead of the curve.

Image Credit: ali pazani; pexels

Emily Newton

Emily Newton is a technical and industrial journalist. She regularly covers stories about how technology is changing the industrial sector.

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Technology Isn’t Always Productive – Here’s How to Use it Appropriately – ReadWrite

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The Communication Pain Points for Remote Teams (and How to Solve Them) - ReadWrite


Technology has revolutionized the way we live, work, and play. It’s a field of miraculous, magical developments that always have the power to help us save time, do more, and ultimately become more productive.

Right?

Technology Isn’t Always Productive

You might have had some experiences with technology that make you question whether a new app, a new gadget, or a new system is actually adding value to your life.

For example, you might have upgraded to a new project management system that ends up taking twice as much time to use. Or, even more commonly, you might have found yourself endlessly scrolling through your Twitter feed in the middle of an important project.

As a generalized, overarching trend, technology definitely makes us productive.

We’re capable of far more than we were even 10 years ago, and new industries and opportunities emerge every year from new tech. But technology isn’t always productive – in fact, it can sometimes rob you of productive time.

What steps can you take to ensure that all your technology choices end in higher productivity (or at least neutrality)?

Here’s How to Use Technology Appropriately

Outline Your Goals in Advance

Before adopting any new technology, it’s important to outline all your goals in advance. What, exactly, are you hoping to achieve?

Many new technologies make vague promises about making your life better, and many consumers end up buying those products because they seem, in some ambiguous way, “better” than what you currently have.

For example, you have the option to upgrade your refrigerator to a smart fridge. But what are you actually hoping to achieve from this upgrade? Do you want your food to spoil less often? Do you want to stay better organized with your food purchases? A refrigerator upgrade may not be necessary to achieve these goals.

What does productivity mean to you?

You’ll also need to think about what “productive” actually means to you. If a piece of new technology improved your productivity, what would that look like? Some technologies automate or simplify some aspect of your job (or life), only to introduce new problems.

For example, you might develop an algorithm that automatically generates a reading list for you – but it doesn’t always work quite right, so you have to sort through the list manually. You’ve saved an hour on task A, but you’re spending an hour on a new task, task B.

The clearer your goals are, the less likely you’ll be to use technology that has a net negative effect.

Rely on Objective Data

When choosing new technologies and evaluating their ability to improve your productivity, you need to rely on hard, objective data. What, specifically, is this improving and how much is it improving it?

This will help you filter out:

  • Cognitive biases. Human beings aren’t very logical creatures. We’re afflicted with a variety of cognitive biases that can distort how we perceive things.
  • Subjective feelings. You might feel like your phone is making you more productive, but the data may say something otherwise. This frequently happens with new acquisitions; we often like to justify our investments and pretend there are benefits when there aren’t any.
  • Claims and anecdotal reports. Tech companies often promote their products by citing good reviews and happy customers. But anecdotal evidence and personal claims rarely tell the full story.

Always Review Your Options in Depth

When searching for new technology, you’ll probably have many options to choose from. There are dozens, if not hundreds, of competitors in almost every imaginable niche, so it’s important to review your choices carefully before making a final call.

Consider these choices for your technology:

  • Features and functionality. What does this product have that other competing products don’t have? Even more importantly, what does it do to boost your productivity?
  • Flexibility and scalability. How much can this product change, grow, and evolve with your company? This is especially important if you’re going to scale your business.
  • Intuitiveness and learnability. How long will it take to learn how to use this system properly? Low intuitiveness can compromise even the best tech investment.
  • Ratings and reviews. When combined with other considerations, ratings and reviews can be valuable in helping you make up your mind.
  • Objective metrics. More importantly, though, you’ll need to look at the numbers. How many hours could this save you? What new tasks will it require?
  • Costs. There may be a new app or gadget that can boost your productivity by 10 percent. But if it costs $10,000 a year, it may not be worth it. Consider the costs as well.

Automate Whatever You Can – but Understand the Limits

Automation is one of the best ways to save time and increase productivity in a business environment. Accordingly, you should strive to automate whatever you can.

That said, there are some limitations to what you can automate effectively. Automation relies on predictability and consistency; in an environment with unknown variables or areas that require human creativity, automation becomes less practical.

Excessive automation can also compromise certain aspects of your business; for example, you might be able to automate all your email marketing and sales campaigns, but it could turn people off for being too repetitive and “cold.”

Minimize Apps

For the most part, you should strive to limit the number of apps you rely on, both to simplify your infrastructure and to minimize time spent jumping between systems.

You can do this by consolidating the functionality of several apps into one, relying on integrations to send data to and from various apps, and by resisting the temptation to buy new apps just because they’re new and look cool.

Set Limits and Restrictions

Some apps and devices make it hard to be productive because they occupy too much of your time or interfere with your life in some crucial way. Accordingly, it’s advisable to set limits and restrictions for yourself, sometimes within the apps themselves.

For example:

  • Screen time. Most smartphones and modern devices have built-in settings and apps to help you track your screen time. You might even be able to limit it. This is especially important for apps and devices that tend to distract you or pull you away from more productive work.
  • Notifications and distractions. You should also be aware that even one small distraction has the potential to harm your productivity for nearly an hour; it takes time to build focus and momentum, and even a seemingly small distraction can ruin that. Turn off notifications wherever and whenever possible and consider closing out apps that might distract you (such as your email account during a busy workday).
  • Communication. Communication is valuable in any workplace or home, but modern technology makes it all too easy to get in touch with someone – even when they’re busy. Don’t drop everything you’re doing every time you get an email, instant message, or request for a video call; use your communication apps intentionally and mindfully.

Measure and Reflect

Rely on a combination of built-in tech tools, time trackers, and other analytics dashboards to keep track of your productivity and your progress. How are you using the various tools available in your arsenal? How much time are you spending on various platforms and on screens? How many hours are you working and how much were you able to get done?

Consistently measure your productivity and observe how it changes over time.

Don’t just assume that a new piece of tech is boosting your performance; try to prove it. If it’s not working for you, consider cutting it and moving onto something else.

If you aren’t careful, a new app, a new gadget, or another high-tech investment can end up working against you, either by distracting you, interfering with your work, or making something you were already doing harder.

As long as you think critically about your new tech adoption and continue to be discerning in your tech infrastructure, you can end up benefitting from new tech.

Image Credit: curioso photography; pexels; thank you!

Timothy Carter

Chief Revenue Officer

Timothy Carter is the Chief Revenue Officer of the Seattle digital marketing agency SEO.co, DEV.co & PPC.co. He has spent more than 20 years in the world of SEO and digital marketing leading, building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams. When he’s not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach…preferably in Hawaii with a cup of Kona coffee.

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Top No-Code Tools to Automate Your Approval Process – ReadWrite

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7 Things to Consider Before Starting Your Own Business - ReadWrite


If your business hasn’t automated its approval process, you’re probably losing valuable staff time to repetitive tasks. Approving timesheets, time-off requests, purchase orders, work orders, and more involves processes with many steps. In fact, just the act of sending emails to verify approvals can eat into your staff’s time.

Creating apps that automate your approval process no longer requires a web developer, thanks to the array of no-code tools available. These tools feature easy editors with drag-and-drop functionality that allow anyone to create an app and a workflow that automates the approval process. 

Available at various price points, any one of these apps could streamline approvals and pay off in many other ways for your business.

The Best No-Code Tools that Automate Your Approval Process

No-code tools that can automate your approval process run the gamut from user-friendly options for small businesses to more comprehensive platforms suitable for large enterprises. Whether you’re looking to create one app or want to design dozens that can handle every facet of your business, these no-code tools can help.

JotForm Approvals

JotForm Approvals streamlines the approval process without the need to do any coding. The drag-and-drop interface makes it easy to set up a workflow that includes approvers, conditional branches, and automated emails.

With the JotForm Form Builder, you can easily build an online form to quickly collect submissions. Those submissions might be timesheets, work order requests, inventory purchase requests, or any other type of request that requires approval.

Once someone completes the approval form, the submission triggers the approval workflow you created. JotForm Approvals makes it easy to track and manage the process, and the automated tasks prevent staff from spending time sorting requests, following up on missing information, and so on.

You can set up your approval process to send automated emails to approvers when they receive a new task. And as tasks are approved, form respondents will receive an automated email notification. 

Approvers don’t have to manually draft and send emails, so they can stay focused on the work of approving requests, rather than all of the repetitive work that goes along with approval.

All approval requests are saved in a central location, further saving approvers time. Information gathered through forms populates a database in JotForm Tables that supervisors and approvers can access for a broad-picture view. 

The database makes monitoring the entire process simple, and supervisors can potentially spot problems and holdups early on in the process.

The JotForm Mobile Forms app, which is available for free on iOS or Android, enables approvers to manage both forms and approval flow from their phones.

JotForm Approvals is free.

Checkbox

Checkbox features a convenient drag-and-drop design that makes for easy and fast workflow automation. This app enables you to create parallel workflows, including reminders, scheduled tasks, and approvals, to keep your business running smoothly and efficiently.

Checkbox’s predetermined logic options make for streamlined processes that are accurate and appropriate. Including calculations, digital spreadsheets, if-then logic, and decision-tree logic in your workflows help to avoid holdups and reduces the demand for staff to make decisions and sort requests manually.

This no-code platform is comprehensive. Not only does it handle workflow creation and approvals, but Checkbox also features a calculation engine capable of creating complex rules and logic. 

The dashboard and analytics help you identify what’s working and how to improve your business, while integrations with other tools make Checkbox a seamless addition to your existing business technology and systems.

The template gallery is loaded with templates to save you time and make the automation process faster. You can easily customize templates for common approval situations, like performance reviews, document execution approvals, and expense approvals.  

Checkbox offers a 14-day free trial, so you can experience it for yourself at no risk.

Decisions

Decisions is designed for fast implementation, so you can automate all of your business systems. Its rules-driven automation can pivot with the changing business environment, so you can establish systems that will adapt to shifting regulations, demands, and more.

This no-code platform includes powerful and comprehensive features, so you can rely on it for all of your automation needs. There’s no need to worry about integrating other tools or dealing with compatibility issues.

The Decisions visual designer is user-friendly, relying on graphics so that anyone — with or without coding or IT background — can automate processes. The Workflow Engine boasts more than 3,000 pre-built steps, making it easy to create workflows and processes that automate everything from work orders to vacation requests.

The drag-and-drop interface makes building custom reports simple, so you can access the specific information you need for a project, investor, or meeting. With such easy access to trends and business metrics, this platform can help you address processes that aren’t working and improve those that are.

Decisions goes beyond your typical automation platform with detailed reporting and built-in testing and debugging capabilities. Whether you’re just getting started with automation or are working with complex configurations, these testing options can help to head off trouble before you put a process into place. 

You can even create permanent rule and workflow unit tests that automatically run with any rule changes. This ensures that your processes perform the way you want them to and allows you to spot errors early on before they become costly mistakes.

With its extensive functionality, Decisions stands to save businesses significant time. It’s well-suited for large-scale enterprises looking to automate their approval processes and systems across their operations. 

Pricing starts at $4,839 per month for a single server with unlimited users. Enterprise pricing details are available upon request.

Rindle

Rindle, a no-code automation platform, allows you to build processes that enhance your business and your team. Trusted by top brands like the YMCA and AudienceView, Rindle features an easy-to-use dashboard and versatile capabilities.

With Rindle, you can create rules that will guide each step of your workflow, including your approval processes. The rules are customizable, so you can implement the steps and requirements that make sense for your business.

You don’t have to be a coding expert to work with Rindle. It comes equipped with more than 20 no-code triggers, the ability to use “and” and “or” logic for conditions, and more than 30 no-code actions. This simplifies the process of building your workflow and rules.

The Rindle dashboard resembles a card system like Asana or Trello but with more sophisticated capabilities. While you can still assign tasks and deadlines, the automation you set up can also create subtasks and take over some of the work.

You can use Rindle to create rule-driven workflows for your approval process. Whether you’re sorting emails based on the responses provided or need to ensure that requests requiring multiple approvals get in front of the right people, this platform can simplify the process and make for faster, more accurate results.

The Rindle Professional plan costs $9 per user, per month, while the Business plan costs $20 per user, per month. All plans include a 14-day trial.

Quickbase

Quickbase allows you to automate business processes without requiring any coding. The drag-and-drop visual builder is very user-friendly, and it helps you visualize how an app will function.

With Quickbase, you can upload data from a spreadsheet or by copying and pasting, to create a database. You can then build an app with that data.

When it comes to automating your approval process, Quickbase’s task management is highly customizable. Automated notifications, reports, and approvals can improve efficiency and keep your business operating smoothly, while reducing the time staff spend on standard tasks. 

Quickbase offers a library of templates that can help you set up automated processes, so you don’t have to create a custom app.

The platform also integrates with various popular services, including Box, Gmail, Google Drive, Salesforce, Zendesk, and more.

Quickbase offers a 30-day free trial, and there’s no credit card required to sign up for the trial. Pricing is customized; contact the company for more info.

Flowfinity

With the Flowfinity platform, you can create custom apps for enterprise-grade solutions. Top businesses, including Ford, Campbell’s, Pepperidge Farm, and more, trust  Flowfinity.

The visual interface is simple, so it’s not overwhelming, but it’s also highly versatile. You can publish apps instantly, and they’ll be automatically installed to save you time. Dashboards allow for data visualizations so you can monitor your business and app performance.

Flowfinity’s point-and-click editor simplifies the process of building an app. The apps are automatically published for users, who might be in the field or in the office. 

The apps centralize your data, no matter where your users are located, and integrate it with your backend systems. From there, you can create reports, custom PDFs, export the data as a CSV file, or visualize and analyze it right in your dashboard.

Creating an app with Flowfinity helps to facilitate information flow while eliminating manual processes. You can use these apps to automate your business processes, including streamlining the approval process. The result is enhanced productivity and accuracy, as well as time-saving benefits for your staff and business as a whole.

In addition to automating approval processes, you could potentially use these apps to automate many other processes. Features like skip logic, barcode scanning, personalized emails, and the ability to create custom workflows mean there are potentially endless ways to apply these apps in your day-to-day operations.

Flowfinity offers a 14-day free trial and doesn’t require any credit card information to sign up for the trial. Pricing details aren’t available online.

Kintone

The Kintone platform simplifies the process of building the custom apps your business needs. This no-code platform doesn’t require any IT or third-party developer assistance, saving you time and money.

Kintone offers a library of more than 1,000 new apps that can serve as a starting point. The apps are all free and customizable, so you don’t have to build an app from scratch. 

You can create apps to automate your business approval processes, make for easier inventory management and ordering, facilitate time-off request approvals, and so much more.

As you build, you can also explore the wide selection of available extensions, including very popular programs like Dropbox, Evernote, Eventbrite, Gmail, HubSpot, and more. These extensions can increase your app’s functionality, ensuring it works with the other programs you’re already using for seamless integration with your business.

While Kintone makes the process of building apps easier, it also serves as a central dashboard so you can conveniently access all of your data.

Its in-database collaboration option allows you to easily search, read, and join conversations, which helps keep all of your team members on track and up to date. Teams can communicate through threads, in-record comments, user profile walls, and private messages, ensuring those conversations are stored and available when needed.

Accessible on an internet browser, Kintone is also available as an iOS and Android mobile app, so you can always stay connected.

A professional Kintone subscription starts at $24 per month, per user, with a minimum of five users. Discounted nonprofit and education and government subscriptions are also available.

Kintone offers a free trial that doesn’t require a credit card for signup.

Open as App

With Open as App, you can use your existing data to create an app. This platform pulls data from Excel, Google Sheets, or a database, all without any coding needed.

Once you’ve created your apps, it’s easy to manage them through the centralized dashboard. The dashboard gives you control over rights, security, and access settings. Your app will be visible only to you, and you can decide when and if you’re ready to share it with others.

With Open as App, you can automate your business processes, including approvals. It’s possible to automate time tracking sheets, quote follow-ups, approval notifications, sales system updates, and more. The apps themselves, can include automation like push notifications and automated emails, making them extraordinarily efficient.

Open as App helps you design four different types of apps:

  • List apps convert your data into apps that are easy to access both online and offline. Users can update reports and databases, filter data according to specific criteria, and update the data.
  • Dashboard apps make it easy to access your Excel or Google Sheets dashboards right from your phone. Charts update automatically, and you can customize colors and chart types.
  • Calculation apps make it simple and intuitive to use complicated spreadsheets. Formulas from your spreadsheets are automatically added to an app, so other team members can use the formulas and logic.
  • Survey apps make gathering survey information easier and more efficient. With this app, users can quickly fill out survey information on their phones, increasing the response rates.

While you can build a custom app from scratch, Open as App also offers a wide assortment of apps online. They can serve as an inspiration and are available publicly, so you can see what’s possible with Open as App and what type of app might work best for your business.

Open as App offers a free plan that allows you to create one app and share it with one user. The Business plan, which allows you to create 10 apps and share them with five users, costs $106 per month. A custom Enterprise plan is also available.

Choosing the Right No-Code Tools for Your Business

With so many no-code tools available, whether you’re running a small startup or a larger enterprise, you can find a tool that has the functionality and capacity you need. 

Choosing the right tool for your business.

When choosing the best app, you’ll start by outlining the processes that you want to automate and the other potential uses for apps within your business. Many of these tools can help you create apps for all sorts of purposes, so write up a list of potential apps and look for a tool that can help you create those apps.

Many of these tools feature pricing that depends on the number of seats or the number of users.

It’s helpful to review the roles that each employee in your company will play, whether that’s developing an app or using an app. Having this information can help you assess both pricing and value as you consider these different tools.

Automation gives you accuracy, productivity and costs savings.

Keep in mind, too, that automating the approval process (and other business processes) pays off in enhanced accuracy, productivity, and cost savings. While you might invest in a no-code tool to develop the apps you need, remember that it’s really an investment in your business’s success and efficiency. 

Image Credit: cottonbro; pexels; thank you!

John Boitnott

CEO, Boitnott Consulting LLC

A journalist and digital consultant, John Boitnott has worked at TV, print, radio and Internet companies for 25 years. He’s an advisor at StartupGrind and has written for BusinessInsider, Fortune, NBC, Fast Company, Inc., Entrepreneur and Venturebeat. You can see his latest work on his blog,
jboitnott.com

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Importance of Paid Social Media | Wild Ads

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Psychological Techniques Used in Selling Products


With smartphones and laptops becoming an everyday essential, anything that is available or can be viewed and purchased through your mobile becomes an instant hit. Also, social media is the new habituate to today’s populate. Want to reach people? Put it on social media, because that is where you can find a lot of audiences.

Importance of Paid Social Media

This exponential increase in social media usage led to using this platform for marketing. As time flew, this marketing platform became more reliable. Say you post a picture of your product on social media. Someone from your friend’s circle views it. They happen to like it, so they do either of the following:

  • Share it with their friends
  • Inquire about the product
  • Post it in their story
  • Retweet your post

Ask yourself some questions to get to the best point of your social media output.

  • Who is your target audience?
  • How will you know the traffic source?
  • How to find the bounce rate?
  • Will you analyze your customer touchpoints?

To understand the question — we need to understand the traffic and age groups visiting the various social media. Analyzing the touchpoints based on source, local, and age group will help get this data. Your touchpoint questions are where paid social media will help you. Paid social media is the answer to the above key insights. So, how will this paid social media work for you?

First, let’s explore what exactly is paid social media?

Social Media is not that different from other forms of advertising. You pay to various social media companies like Facebook, Twitter, LinkedIn, etc., to display your ads to their consumer’s profiles. The biggest advantage of paid social media is that those companies have relevant data about their users, and your ads will be displayed to users who need your product/service.

Identify and filter out people who are most likely to convert.

It is different to pitch to a crowd to identify your product, but it is a whole another thing to make potential consumers aware of your product and make them your consumers. The latter is exactly what paid social media does to your business!

Are you guys still wondering why you should embrace paid social media marketing? The listicle below will help us gain depth about paid social media marketing and how it is the most profitable route,

  • Flexible Budget
  • Help Analyze Touchpoints
  • Optimize Content
  • Easy Funneling Potentials
  • Enhance Brand Awareness
  • Gain Awareness of Current Market

Flexible Budget

You can plan your budget. You can promote your brand on social media with a minimal budget. You will be charged on the type of ad, length of your ad, and the placement of your ad in the potential customers’ media feed. There are many schemes from which you can opt for the one that best suits your budget. The coverage of the scheme varies based on your budget.

Apart from that, there’s PPC which is pay per click which means you have to pay a certain amount to the social media company for every click your ad gets via their media. This means you can pay after seeing the results you desire on your webpage.

Such options help you carefully plan all the aspects of your advertisement, like length, content, and placement. You’ll look at the prospective clicks you want to make planned profits with planned costs and make the most of your ad.

Research and analyze the plan that best suits your needs and invest appropriately. Fortunately, the best part about social media marketing is that it can be done both at an exorbitant price and at a low-cost budget.

Look for: 10 Low-Cost Social Media Marketing Tactics That Work

Help Analyze Touchpoints

You will be able to plan a more concentric campaign if you get to know the touchpoints. Touchpoints are the possible ways to interact with your consumers (not physically or directly), which influences them to feel a certain way about your product.

Categorizing the points based on age, source, campaign medium, and the monthly trend will help customize your marketing plans.

Upon delving deep, you should choose the appropriate customers who really need your product/service and try to market your product in a meaningful way to establish a bond with them. Touchpoints are basically like the race you need to run to make your potential customers become your actual and regular customers.

What are Touchpoints

Touchpoints involve a lot of demographic detailing and planning, which is a pretty huge and essential task you need to undertake when you’re organically marketing your brand.

Who knows people better than the media, where most people spend most times of their lives? Yup, you guessed it right, it’s social media companies. In the case of paid social media, the touchpoints covered under social media are taken care of by those companies for your brand.

Optimize Content

By analyzing the touchpoints, you can optimize the content based on your target audience’s preferences. Content construction and framing is a crucial step in marketing. You have to carefully frame and spread your ads to decide how your touchpoint connects with or perceives your brand.

Marketing

No amount of ads or paid marketing or quality products can save your brand if your marketing content does not convey much. You get to see, analyze and, to an extent, control the success of your ads based on deciding its content wisely.

As an initial wave, consider using your most successful ad, which had high reach and conversions organically into paid social media marketing. You’re basically going to project your most successful campaign to a larger group of potential customers. The larger amount of potential customers might help you kick start your product on a wider platform and kind of assures most profits because the content you’ve chosen has worked the best already.

Strategies

In the long run, you may have to apply different strategies to pin down the content, leading to most conversions. Other famous tricks of the trade are to A/B test your best campaigns in specific sample groups to choose the campaign with the most potential.

Easy Funneling Potentials

Paid social media will help find target audiences easily. This will help you plan your marketing strategies. By understanding what type of marketing works for your product, you can help increase the magnetizing rate. This will also help divert more traffic to your web pages.

Enhance Brand Awareness

Customizing the content will ultimately enhance the user experience, thereby help your product reach its audience better.

Gain Awareness of Current Market

By constantly analyzing your audience’s interaction with your page, you can learn which product stands out in which locale. You can also thereby gain awareness about the current marketing working for that locale.

Image Credit: from the author; thank you!

Bala Kumar

Digital Marketing Consultant

Hello, I’m Bala Kumar, a Certified and Performance-driven SEO Consultant and Digital Marketing Expert. With five years of expertise, I can build scalable digital marketing strategies. My core competencies are paid marketing, PPC, SEO, SMM, Inbound marketing, Market research and analysis, Blogging and Local Search Marketing.

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