Connect with us

Politics

The Top 30 Most Influential People in The Metaverse – ReadWrite

Published

on

Neal Stephenson


From Mark Zuckerberg stating that Facebook will become a metaverse company to Satya Nadella saying that one of the goals for Microsoft is the metaverse, you can’t read business news today without coming across the word du jour.

While the metaverse is still being defined and developed, several key figures have become leading voices helping evangelize, educate, advise, develop and create the successor to today’s mobile internet. Here are 30 of the most influential people who can help us all have a better perspective of what the metaverse is and will become.

Neal Stephenson

1. Neal Stephenson

Neal Stephenson is one of the world’s leading sci-fi writers. Stephenson is recognized as the first author who mentioned the term Metaverse in his post-cyberpunk novel “Snow Crash” in 1992. Stephenson’s work explores Mathematics, Cryptography, Linguistics, Philosophy, Currency, and Science History. He worked at Blue Origin, a company founded by Jeff Bezos as an advisor. Also, he worked at Magic Leap as Chief Futurist from 2014 to 2020.

matthew ball
Matthew Ball

2. Matthew Ball

Matthew Ball is a well-known strategist, essayist, investor, advisor, and futurist. Ball is the Managing Partner of EpyllionCo, a company that operates a pre-seed and seed venture fund and a venture and corporate advisory arm. Along with Genvid Technologies CEO Jacob Navok and Roundhill Investments, Ball has launched The Roundhill Ball Metaverse ETF. The ETF allows people to invest in companies making the metaverse happen now or are situated to do so in the future.

Cathy Hackl
Cathy Hackl

3. Cathy Hackl

Cathy Hackl is a globally recognized tech futurist and business executive with deep experience working in metaverse-related fields with companies like HTC VIVE, Magic Leap, and Amazon Web Services. She’s the founder of the Futures Intelligence Group where she advises Fortune 1000 and top luxury fashion brands on metaverse growth strategies, NFTs, and how to extend their brands into virtual worlds. She’s a sought-after consultant, speaker, and media personality. Hackl was recently featured in 60 Minutes+, Bloomberg and Cheddar’s coverage of the metaverse and is a contributor to Forbes. She’s writing an anticipated book on the business opportunities of the metaverse that will be published by Bloomsbury Publishing.

David Baszucki
David Baszucki

4. David Baszucki

As the Founder and CEO of Roblox, David Baszucki has been working on bringing the gaming industry into the Metaverse for years. He founded Roblox in 2004 with the vision of connecting the world. Roblox currently has an estimated amount of 20.82 million total subscribed players and around 400k daily players entering the platform. Roblox is now collaborating with known brands such as Gucci to create immersive experiences with gaming. Roblox recently launched a podcast called “Roblox Tech Talks” with its first episode, “Step Into The Metaverse,” a discussion between Baszucki and Roblox’s CTO Dan Sturman.

Tim Sweeney
Tim Sweeney

5. Tim Sweeney

Tim Sweeney is the founder and CEO of Epic Games, the maker of one of the world’s most popular games called Fortnite. Sweeney is also the creator of the gaming platform known as Unreal Engine. He has received various awards recognizing his work in the gaming industry, including “Person of the year” in 2019 by the British video game industry magazine MCV. Also, in 2020 Forbes Media Awards chose Sweeney as “Person of the Year” for building and turning Fortnite into a gaming social network that hosts online events such as Travis Scott’s in-game concert with 28 million viewers. On August 6, 2021, Fortnite collaborated with Ariana Grande to host the “Rift Tour” concert gameplay.

Jensen Huang
Jensen Huang

6. Jensen Huang

Jensen Huang is the CEO of NVIDIA Corporation. He founded NVIDIA to solve the problem of 3D graphics for the PC. Then Nvidia jumped to the next era of computing: Artificial Intelligence (AI).

Huang contacted the Metaverse creating NVIDIA’s Omniverse, which is now available in beta version. NVIDIA Omniverse is an open, cloud-native platform that makes it easy to accelerate workflows and collaborate in real-time. Omniverse allows creators, engineers, and researchers to collaborate in virtual worlds that are all connected.

Philip Rosedale
Philip Rosedale

7. Philip Rosedale

Philip Rosedale is a lifelong entrepreneur aiming for an open-ended, Internet-connected virtual world. He pioneered the creation of Second Life, a virtual civilization. In 2013, he co-founded High Fidelity, Inc. with its Spatial Audio API that enables immersive, high-quality voice chat for any application for any group size in a personalized 3D audio stream.

Beeple
Beeple

8. Beeple

Mike Winkelmann, better known as Beeple, made history in March 2021 where he sold his NFT collage everyday series called “Everydays: the First 5000 Days” for $69,400,00 at Christie’s auction house, making it the fourth-most expensive artwork by a living artist. Christie’s described Beeple as “A visionary digital artist at the forefront of NFTs.”

Avery Akkineni
Avery Akkineni

9. Avery Akkineni

Gary Vaynerchuk is a force in the NFT world, and he’s chosen Avery Akkineni to lead his team as President of VaynerNFT. Akkineni believes that NFTs can simultaneously build brand value while delivering community value. VaynerNFT is a venture created to help the world’s leading intellectual property owners navigate the NFT space. Currently, Budweiser signed as VaynerNFT’s flagship client to generate a PR strategy to grow excitement and connect with consumers through ingenious experiences.

Lindsey McInerney
Lindsey McInerney

10. Lindsey McInerney

Lindsey McInerney is the Global Head of Technology and Innovation at Anheuser-Busch InBev. She led the collaboration between Stella Artois and the virtual horse racing platform ZED RUN to give users exclusive horse breed NFTs. She has deep working knowledge of the global software industry, with direct experience working in North America, Europe, Middle East, Africa, and the Asia Pacific. Her specialties are the Metaverse, crypto, blockchain, NFTs, commercial strategy, and digital marketing.

Krista Kim
Krista Kim

11. Krista Kim

Krista Kim is a contemporary artist and the founder of Techism. Techism is an art movement that reconciles technological innovation with the creation of art. Kim has exhibited on the iconic square of the Palais of Tokyo Museum and the Museum of Modern Art of Paris. Currently, she is the ambassador of SuperWorld, an augmented reality virtual world that allows users and brands to create, discover, and monetize.

Jamie Burke
Jamie Burke

12. Jamie Burke

Jamie Burke is the Founder and CEO Outlier Ventures, one of the top venture funds in Europe and a platform dedicated to blockchain technology and Web 3. Outlier Ventures has developed an award-winning Web 3 accelerator working with 30 pre-seed startups during a year, helping raise over $130 million in growth capital. In February 2021, Outlier Ventures launched The Open Metaverse OS, a shared and open operating system of sorts building upon the success of decentralized protocols, in particular DeFi and NFTs emerging in The Web 3 Stack based on blockchains and crypto-assets.

Ryan Gill
Ryan Gill

13. Ryan Gill

Ryan Gill is the co-founder and CEO of Crucible, which seeks to create the Blueprints for the Open Metaverse, a cross-industry consortium for forging the Open Metaverse based on open standards. Crucible’s main product is the Emergence SDK which provides an accessible vehicle for game engine developers to access new Web 3 technologies with portable digital identity and in-world tools to manage their digital lives across the Open Metaverse. His company is the originator of the Direct-to-Avatar (D2A) commerce model. Crucible is creating a market network of empowered gamers, modders, and creators for the new digital renaissance that will come in a few short years by those building the future through game engines.

Marjorie Hernandez
Marjorie Hernandez

14. Marjorie Hernandez

Marjorie Hernandez is the co-founder of LUKSO which she co-founded with her partner Fabian Vogelsteller. LUKSO is a blockchain platform specifically curated for the lifestyle industry, providing decentralized innovation and trust infrastructure for fashion brands, startups, and customers.

Hernandez also co-founded THE DEMATERIALISED with educator and connector Karinna Nobbs. THE DEMATERIALISED is a virtual goods marketplace, generating new experiences and revenue streams for the fashion industry.

Akash Nigam
Akash Nigam

15. Akash Nigam

Akash Nigam is the founder of Genies, an avatar-building platform where people can speak their minds and find connections. Nigam entered the Metaverse world with a mindset of how creating avatars can help people dealing with their mental health and find a space where they can truly be themselves. In May 2021, Genies raised $65 million led by Mary Meeker’s investment firm Bond, intending to use the funds to develop Genies’ NFT Marketplace, allowing users to produce and trade tokenized avatars, clothing, and accessories.

Benoit Pagotto
Benoit Pagotto

16. Benoit Pagotto

Benoit Pagotto is the co-founder of RTFKT studios, a studio for next-generation sneakers, fashion and collectibles for the Metaverse. RTKFT merges augmented reality, NFTs, blockchain authentication with gaming and fashion. Pagotto believes that brands need to redirect their marketing to Gen Z. In May 2021, RTFKT studios raised $8 million in seed funding by Silicon Valley venture capital firm Andreessen Horowitz to expand the company’s global team and incubate new digital projects.

 Sebastien Borget
Sebastien Borget

17. Sebastien Borget

Sebastien Borget has been working in blockchain technology and within the mobile gaming industries for a while, and is the co-founder and COO of The Sandbox. The Sandbox is a virtual world where players can build, own, and monetize their own voxel gaming experiences on the PoS blockchain platform, which reduces the carbon footprint of NFTs by up to 99%. Currently, Animoca Brands and Skybound Entertainment teamed up to bring The Walking Dead to The Sandbox.

 Andrew Bosworth
Andrew Bosworth

18. Andrew Bosworth

Andrew “Boz” Bosworth is the Vice President of Virtual Reality and Augmented Reality at Facebook, Bosworth is an essential piece in Facebook’s new step to the Metaverse because of his role at Facebook Reality Labs.

Bosworth announced the launch of a metaverse product team at Facebook in a post a week after Mark Zuckerberg said publicly that Facebook would become a metaverse company. Boz also has a podcast called Boz To The Future where he interviews leaders within Facebook about the company’s roadmap.

Carolina Arguelles
Carolina Arguelles

19. Carolina Arguelles

Carolina Arguelles is Snap’s Group Product Marketing Manager where she leads a team for Snap’s augmented reality, visual search, computer vision technologies, augmented reality creator ecosystem, business augmented reality offerings, and camera developers SDKs. Her vision of how 5G will change augmented reality and fashion has brought interesting projects to Snap Inc’s Snapchat by working with renowned fashion brands like Ralph Lauren or Dior.

Emma-Jane Mackinnon-Lee
Emma-Jane Mackinnon-Lee

20. Emma-Jane Mackinnon-Lee

Emma-Jane Mackninnon-Lee is the Founder and CEO of DIGITALAX. This Web 3.0 digital platform builds the first digital fashion operating system that optimizes web architecture to bring fashion, gaming, modding, NFTs, DeFi, DAOs, virtual reality, and other 3D content environments. Digitalax launched Diggyfizzy, a metaverse magazine, to highlight new creators and new voices in the NFT industry. Digitalax’s next project is the Web3 Fashion Week in collaboration with Web3 Fashion.

Dirk Lueth
Dirk Lueth

21. Dirk Lueth

Dirk Lueth, a serial entrepreneur who started companies in Europe and the United States, is the co-founder of Upland. Upland is an NFT Metaverse and property trading game paired with a decentralized economy. It consists of a world-building platform in the Metaverse based on blockchain technology where users can buy, sell, trade, and develop virtual properties to earn money and connect with others.

Evelyn Mora
Evelyn Mora

22. Evelyn Mora

Evelyn Mora is the inventor of the Village Protocol Social Blockchain User Interface (UI). She founded the DIGITAL VILLAGE, a Social Metaverse with its community-led Blockchain technology built to prioritize social and digital sustainability, digital land, and digital assets marketplace.

Teddy Pahagbia
Teddy Pahagbia

23. Teddy Pahagbia

Teddy Pahagbia is the founder of BLVCK PiXEL. BLVCK PiXEL is a company that helps brands and businesses to transform through digital innovation like augmented, virtual, and mixed reality, blockchains, artificial intelligence, and advanced data management systems. BLVCK PiXEL’s vision is to achieve business growth on the scope of technology immersed with a human-centered approach for purpose-driven innovation.

Jon Radoff
Jon Radoff

24. Jon Radoff

Jon Radoff is the CEO of Beamable, Radoff aims to integrate social networking, content creation, online communities, and games. In May 2021, Beamable had a $5 Million raise intended to continue being a creator-focused platform for building live games, eliminating all barriers to help game makers increase their revenues at a low operation cost.

Amber Allen
Amber Allen

25. Amber Allen

Amber Allen is the founder of Double A Labs, a company that offers from tech-forward immersive augmented and mixed reality experiences to spatial computing, photogrammetry to holograms, and projection mapping. Double A Labs creates virtual experiences through their Phygital World for brands’ consumers to watch, create, play, and shop, bringing brands’ content into dynamic worlds, living unique and engaging experiences. Double A Labs have done projects for known clients, including AT&T, Twitch, and Dell.

DCL Blogger
DCL Blogger

26. DCL Blogger

A few years back, Matty, better known as, DCL Blogger, stumbled upon Decentraland, a virtual world-building platform. He saw the benefits of a community that was actively buying and selling NFTs for money, so he decided to create a full-time thing to earn money. As a result, he decided to create DCL Blogger to keep a log of his thoughts and learnings about Decentraland and NFTs. DCL Blogger is the founder of the Metakey, a token that can be used across multiple platforms to transform into avatars, game items, course material, virtual lands, and much more.

Evo Heyning
Evo Heyning

27. Evo Heyning

Evo Heyning is a system designer who focuses on spatial interfaces, engagement strategy, artificial intelligence, and mixed reality in workflows and networks that enable collaboration. She founded Light Lodges, an interactive and immersive media agency and studio producing mixed reality and virtual reality experiences and channels. Also, she is the Executive Producer and CEO of PlayableAgency, a company that creates immersive and interactive experiences with playable cities and venues. Since June 2021, Heyning is the Co-Chair of the Open Metaverse Interoperability Group, a Metaverse media network that is open and public for communities in the development of new worlds.

Erikan Obotetukudo
Erikan Obotetukudo

28. Erikan Obotetukudo

Erikan Obotetukudo is a strategic advisor to a portfolio of finance leaders, corporate executives, investors, and tech entrepreneurs. She’s working to connect with multicultural and multigenerational audiences worldwide, redefining it in the next 100 years. In March 2021, she founded Audacity, a crypto Venture Capital fund that invests in Black and African-led crypto startups worldwide.

Hrish Lotlikar
Hrish Lotlikar

29. Hrish Lotlikar

Hrish Lotlikar is the co-founder and CEO of SuperWorld, a virtual world in augmented reality (AR) mapped onto the real world, allowing users to create, discover, and monetize content in Augmented Reality. He is also co-founder and Chief Business Development Officer at Rogue Initiative Studios, an LA-based entertainment company. His interests are Film, TV, virtual reality, gaming, mixed reality (XR), and crypto.

Enara Nazarova
Enara Nazarova

30. Enara Nazarova

Enara Nazarova is the founder of ARMOAR and The Digital Fashion & Art Club. She also co-hosts digital fashion and art on Clubhouse. Nazarova fused all her metaverse knowledge into ARMOAR, a digital fashion platform and identity incubator for avatars.

Her mission at ARMOAR is to blend organic and inorganic worlds to create a sustainable digital ecosystem for artists and their fans to explore the future of virtual identity.

Image Credits: from the author; thank you!

Joel Comm

The Functional Futurist

Joel Comm is New York Times bestselling author, blockchain enthusiast, podcast host, professional keynote speaker, social media marketing strategist, live video expert, technologist, brand influencer, futurist and eternal 12-year old. With over two decades of experience harnessing the power of the web, publishing, social media and mobile applications to expand reach and engage in active relationship marketing, Joel is a sought-after public speaker who leaves his audiences inspired, entertained, and armed with strategic tools to create highly effective new media campaigns. His latest project is as co-host of The Bad Crypto Podcast, a top cryptocurrency show making the future of digital payments easy to understand.

Politics

7 Best Cryptos to Buy During Altcoin Season – ReadWrite

Published

on

Investor Place


I’ve been on the sidelines with cryptocurrencies, but it’s an asset class that is fascinating for many reasons. For many crypto investors, the conversation about best cryptos begins and ends with Bitcoin (CCC:BTC-USD). However, it’s becoming increasingly apparent that Bitcoin does not need to be your digital currency of choice.

That’s because there’s been a massive wave of altcoins that have entered the cryptocurrency market. Altcoins (or alternative coins) are loosely defined as any coin that is not Bitcoin. Based on that definition, Ethereum (CCC:ETH-USD) is the most well-known altcoin. But there are now dozens of other altcoins competing for attention.  And some of these may be considered the best cryptos for speculative investors.

For a long time, the price of altcoins had a strong correlation to the price of Bitcoin. But that has started to change. This may be a sign of a maturing market. Altcoins are typically created to solve specific issues that Bitcoin leaves unresolved. However, in a free market, investors are free to vote with their dollars (in this case their digital dollars). And in that regard some altcoins are looking more useful over time.

With that in mind, here are seven of the best cryptos that you may want to consider.

7 Best Cryptos for a New Season

Cardano (ADA)

I didn’t include Ethereum on this list of best cryptos, but that’s not because it doesn’t belong. However with only room for seven of these, I didn’t want to take up a spot with the altcoin that many investors have already formed a strong opinion about.

And that brings me to Cardano, which many crypto analysts view as a hedge against Ethereum. One thing I liked about Cardano when it first launched was that it’s a proof-of-stake (PoS) coin. This set it apart from almost all other altcoins at this time. While this will not always be an advantage, it did give Cardano a first mover advantage as it tried to separate itself from Ethereum.

Cardano is launching its network in five phases. The network will not officially launch until all five phases are complete. It’s a methodical approach that may frustrate some investors. However, ensuring it can be right and maybe not first, would appear to be a solid approach.

Cardano is a proof of stake (PoS) coin that uses the Ouroboros algorithm.

Neo (NEO)

Speaking of PoS coins that serve as a hedge against Ethereum, we have Neo.

Neo is the native currency of the NEO blockchain. It is frequently referred to as the “Chinese Ethereum.” That’s because the NEO blockchain enables smart contracts. And the sheer size of the Chinese market offers investors a reasonable assurance that Neo will find a space among the best cryptos. However, investors should be looking at Neo as a hedge against Ethereum.

Neo is slightly less decentralized than Ethereum. That’s because the network relies on fewer than 10 nodes to make up its decision making.

The total supply of Neo is limited to 200 million. Approximately 165 million have already been distributed. This means that the value of NEO should rise as demand increases.

A recent catalyst for the cryptocurrency is the blockchain’s launch of the N3 mainnet. Neo’s price shot up over 150% after the launch. And even though there’s been some correction since that time, Neo looks like a solid option for crypto investors.

Litecoin (LTC)

Litecoin has surged in 2021 because it looks like a strong candidate to address one of the strongest obstacles to cryptocurrency adoption. The cryptocurrency offers faster block hashing times and lower transaction fees than Bitcoin. This has many analysts believing Litecoin could be an altcoin that achieves retail adoption.

So you can imagine how excited investors got to hear that Walmart (NYSE:WMT) would begin to accept Litecoin as a method of payment. There was only one problem. The story was falsified. There’s no indication that Litecoin had anything to do with the deception. So I imagine that any selloff in the altcoin will be short lived.

That means investors are likely to focus on the reasons they like Litecoin to begin with. And the company is also giving investors another catalyst with its participation in the growing non-fungible token (NFT) market.

Binance Coin (BNB)

Binance Coin is another Ethereum rival. The company recently launched the Binance Smart Chain (BSC), which is clearly breaking up the monopoly Ethereum enjoyed with the DApp and DeFi communities.

Like Cardano and Neo, Binance is a utility token. So the value of the coin is tied to its utility and how much demand there is for that utility. In fact, part of the bullish case for Binance is that, unlike some utility tokens, there are many use cases for the BNB token with more being developed on a regular basis. In theory this means that there will be increased demand for the altcoin, which will increase its price.

Binance Coin is the fifth largest cryptocurrency with a market capitalization of $73 million. It’s also showing an impressive amount of liquidity, which is being combined with high trade volume.

Stellar Lumens (XLM)

Stellar Lumens strikes me as one of the more compelling altcoins because of its use case in facilitating cross-border transactions. As I wrote in January, “Stellar’s decentralized network allows users to create a digital representation of virtually any currency and then send or trade it across a single network. In theory this will allow coders and web developers to build functions like currency exchanging and trading systems directly into the sites and apps they develop.”

It’s a cousin of sorts to Ripple (CCC:XRP-USD). However, whereas Ripple targets banks, XLM is used primarily (although not exclusively) by individuals and small businesses.

Stellar Lumens illustrates the bullish and bearish case for altcoins. In this case, the coin has a specific use case. But that use case generated 4.3 million accounts the last time I looked. Since the Lumens (which is the altcoin for the Stellar network) has no value in and of itself, the value of the altcoin will come from the value of the Stellar network. The scarcity of the coin will also help add to its value.

Polkadot (DOT)

Earlier this year, I don’t think I would have put Polkadot on this list. But the DOT token has become the ninth largest cryptocurrency by market cap. A key reason for this was the successful launch of the company’s first parachain earlier this year. The polkadot parachain can handle as many as one million transactions per second.

Polkadot is an ecosystem of connected blockchains. The central chain provides security for the entire network, while the side chains (which are called parachains) make the Polkadot network more scalable. Some would even say the network is more scalable than Ethereum.

Parachains will also allow developers to build “bridges” that allow parachains to connect to external networks (think Ethereum or Bitcoin blockchains). A key benefit of parachains will be the ability to create a smart contract on the Ethereum blockchain. But the contract could simultaneously interact with a blockchain that is designed for different information. Both transactions could be managed in parallel.

Chainlink (LINK)

Last on this list of best cryptos is Chainlink, which may seem like a grizzled veteran, having been launched in 2017. Like many altcoins on this list, Chainlink is primarily used for smart contract applications. Chainlink is known as a crypto “oracle” that uses data from the outside world to confirm aspects of a smart contract.

For example, if a contract is supposed to make a payment when certain conditions are met, Chainlink is used to confirm the conditions were met. This may not seem like a big deal, but it is.

This is one aspect of the blockchain that is making it popular in the DeFi sector. As Alex Sirois wrote, blockchains “don’t allow data to be gathered from outside their chain or for data to be sent off their chain.”

Chainlink provides a potential solution for both of those issues, and that will likely by enough to keep interest in LINK strong.

On the date of publication, Chris Markoch did not have (either directly or indirectly) any positions in the securities mentioned in this article. The opinions expressed in this article are those of the writer, subject to the InvestorPlace.com

Chris Markoch is a freelance financial copywriter who has been covering the market for seven years. He has been writing for InvestorPlace since 2019.

Investor Place

InvestorPlace provides millions of investors with insightful articles, free stock picks and stock market news.

Continue Reading

Politics

20 Team Building Activities Your Team Will Actually Love – ReadWrite

Published

on

team building activities


The human race has evolved over millions of years by sticking together, working in groups and teams. Living in groups has helped humankind survive on this planet and thrive better than any other species. Considerable credit goes to this particular nature of humans, i.e., living in teams. Therefore, team-building activities are a must for relieving the stress of employees.

Most jobs today — especially in tech, involve interacting with others, and often, these team members are not even in the same line of profession. So there has always been the need for dedicated, effective teamwork in any field — whether that means jobs in the business sector, science, or finance.

Steve Jobs revolutionized the entire pattern of living with his innovative and creative mind — but without his team of hard-working professionals and their abilities, his innovations would not have reached the hands of so many people worldwide.

All of the new world facts swirling around us makes it important to have effective ways to develop teams to obtain our best results. Here are 20 Team Building activities that can assure the development of professional bonds and coordination between team members:

 

20 Team Building Activities for Your Team

  • Blind Drawing

Aim:

This activity aims to develop good quality communication and understanding between team members and understand how they think.

Activity:

First, divide everyone into pairs. Then with each pair/team, do the following:

Give a pen and paper to one of them and give a picture to the other. Now the one with the picture has to explain to the other what it is without actually telling what it is. With this explanation, the other person has to draw the picture within a given time limit.

team building activities

Aim:

This game helps to know your team members on a personal level.

Activity:

This is a virtual game and is great to play during times like the unfortunate pandemic — or anytime you have a large portion of the team working from home (like work-from-home-Friday). Each member has to make a short video of their homes and their favorite things about it and show it to everyone.

team building activities

Aim:

This fun activity works great to help team members bond with each other and design effective strategies for problem-solving.

Activity:

Firstly gather some eggs and make several teams of 3-5 people. Give each team some office supplies like tape, pencils, straws, plastic utensils, etc. The teams will have 20-30 mins to create a platform that’ll prevent their eggs from breaking when dropped from the 2nd floor.

team building activities

Aim:

The activity is highly based on trust, communication, and effective listening, which are integral for any team.

Activity:

Find an open space and place obstacles on the floor like cones, bags, drink cups, water bottles, etc. Then, divide everyone into pairs and put a blindfold on one team member. The other team member must help the blindfolded member cross the obstacle course (without touching anything) by voice instructions.

team building activities

Aim:

This activity promotes self and mutual awareness. It also helps team members understand each other on a personal level.

Activity:

Ask everyone to take coins out of their purses and wallets. The entire group is supposed to create a logo using these coins and other materials like notebooks, pens, etc. The logo should, in some way, represent their team/organization. At the end of 15 mins, ask everyone how that logo represents their department/organization or team.

Aim:

The classification game is a great activity for an icebreaker session for team building or a company party.

Activity:

Create groups of 3-5. In front of their teams, each person in the group says three sentences about themselves with a like, dislike, and one dream. At the end of a quick discussion, each team has to develop a category to describe their entire team as one single group like sporty, night-owls, rain-lovers, etc..

team building activities

Aim:

This activity aims to state the importance of minor decisions that affect the entire team.

Activity:

The leader has to choose a picture of some cartoon character and cut it into several small pieces. Then, each person gets one of the pieces, and they have to draw the same piece five times bigger. In the end, all the larger drawings are joined to see who dis-coordinated with the team. This is fun to do with paint — (as you see above) with acrylic on poster board. You can use cheap brushes from a local craft store.

team building activities

Aim:

This activity aims to create good communication and team building.

Activity:

Make everyone stand in a circle facing each other. Then ask everyone to grab the hand of a random person on their right and left sides. After everyone is holding hands, ask them to untangle and form a circle without leaving any hand until they are in a tight knot — have a rule that they have to have someone step through (over hands) twice. Then have them untangle. (Yes, it is difficult to step backward over hands to untangle.)

team building activities

Aim:

Scavenger hunts test team-thinking and decision-making.

Activity:

Divide everyone into groups of 3-4. Leave clues at multiple points that lead to the final Prize. The team that reaches there first wins.

team building activities

Aim:

This game improves meeting productivity and motivates everyone to work instead of trying to leave the meeting.

Activity:

Before starting a meeting, make everyone stand and share what they aim to contribute to the meeting. The team will ultimately decide who actually contributed to the meeting, the point they shared earlier. The winner gets a prize.

team building activities

Aim:

Group juggle is a great icebreaker session for new teams.

Activity:

Make everyone stand in a circle facing each other and throw a ball at someone. The one who catches it has to say their name and throw it to someone else. The one who catches it has to do the same. After some time, throw another ball into the circle and continue the activity with more balls.

team building activities

Aim:

Improves meeting productivity and attentiveness.

Activity:

During routine meetings, say random things in the middle of the discussion topics and ask everyone about them at the end of the meeting to know who was listening. It can also be played as a team 1 vs. team 2 activity. You can also whisper an important point of a meeting in a person’s ear to the left and a different point to a person on the right. Then have them pass around the information around the circle. Finally, have the last two people who get the information tell what the information is.

Aim:

This team-building exercise inspires creativity and individual innovation.

Activity:

Divide everyone into groups and then share an object name with one member of each team in secrecy. They then have to explain what the object is, without saying anything but just with actions.

Aim:

It is a great way to break the ice for new hires.

Activity:

Write several pairs on pieces of paper, like Mario on one and Luigi on others. Ernie and Bert. Paste these papers on the back of everyone and make them find their partners. 

Aim:

The objective helps people work in groups and acquire problem-solving, creativity, and robust communication skills.

Activity:

Take a 2-meter long table cloth and make 4-5 people stand on it. The aim is to flip the cloth upside down, but the condition is that they can only use their feet to turn the cloth. Another way to do this is to have the team stand around the cloth and turn it over, never touching the ground.

Aim:

This activity is based on leadership skills and problem-solving. In addition, it aims to improve the overall teamwork and coordination of team members.

Activity:

Make some teams of any but equal sizes and give each team a jigsaw puzzle of equal difficulty. The twist is that some of the pieces will be mixed in different teams. The missing pieces can hence be negotiated among the teams, but whatever happens, will happen as one decision of the entire team.

Aim:

Truth and dare aim to develop honesty and interaction between team members.

Activity:

As simple as it is, truth and dare can be a very effective game to help your team know each other better and create stronger bonds based on honesty and interaction.

Aim:

This game improves problem-solving, knowledge about your office culture and is just also very fun to play.

Activity:

Create a list of trivia questions regarding your workplace and see which team gets the most correct answers. You can type a document of the questions leaving an area blank for the answers, or do a live quiz.

Aim:

Apparently, singing is a great building exercise and allows everyone to bond with each other.

Activity:

Your team can all go out to a karaoke bar or sing karaoke in the office with the help of karaoke games like SingStar. Our team has had great fun dividing into teams and picking songs at a karaoke bar, then trying to outdo each other and vote who picked the best song, had the best singers, did the best harmony, etc.

Aim:

It aims to develop coordination

Activity:

Make everyone stand in a circle with their heads down and eyes closed. Then they have to start counting to 20, but only one person can speak a single number at a time. If more than 1 person is speaking at the same time, they start at one again.

Conclusion 

There are numerous ways to build the team spirit of your company. We also play ping-pong, bocce ball, spike ball, various versions of volleyball (even without a net), and baseball (softball) when we can get to the field. By performing team-building activities, one can ensure a stronger bond together. The spirit of becoming the best team and achieving a collective goal helps boost confidence and further build trusting bonds. 

If you have employees who have a great connection and trust; you are already halfway through the success door. 

In the end, what matters is how happy your employee are. If they have a good time working at your organization, you will find a great coworking space. Let them mingle and choose your business as the best learning platform to which they have come up.

At the same time, engage them with skills and development programs to improve their skills, or they can take them as their hobbies like photography, public speaking, or some basic technical skills like dedicated WordPress hosting based web development which is quick and easy to learn.

What We Have Found

We feel that if you are using team-building activities — your team is much more likely to ask questions of each other when they don’t know a piece of technology — and they are happier to help each other with project issues.

The teams are more likely to work together to solve personal (work) problems rather than “tell” the boss/leadership that someone isn’t doing their job. They remind each other and are kinder and less harsh or judgemental to each other.

It is easier to engage your employees to do extra projects. The employees are more likely to keep themselves motivated to work towards your goal — This allows them to carry on with their side hobbies and learning. We have also found that our team building work has brought good results to our company in the end.

Nobody wants to keep changing jobs or avoid work until they are enjoying work with disciplined freedom. But, unfortunately, it seems that nowadays, everyone thinks it’s the responsibility of the HR Team to create better workplaces and cultures — but as a manager and leadership — you don’t always need HR to take care of everything — you can do it yourself. 

I hope you build stronger teams with these team-building activities.

Incidentally: these games are great with kids, families, and family reunions, and large parties.

Puneet Sharma

A serial entrepreneur and passionate SaaS Marketer working in multi online business niches like hosting, eCommerce, saas, real estate.

Continue Reading

Politics

How to Build Ideal Partner Personas for Channel Marketing – ReadWrite

Published

on

How to Build Ideal Partner Personas for Channel Marketing - ReadWrite


The world of marketing has become increasingly more complex in recent years. With omnichannel approaches, platforms, and various approaches to content. it can sometimes seem that a marketer’s work is never done. But, thankfully, new ways of dealing with our marketing issues have also arisen, including process improvement strategies, and new ideas.

How to Build Ideal Partner Personas for Channel Marketing

You will often hear the term channel marketing used, and it will often be used in conjunction with the term partner personas, but what do these terms mean? How can they benefit you and just how do you go about building this so-called ideal partner persona?

What is Channel Marketing?

At its simplest, channel marketing is about being involved in the total lifecycle of a product; from the point of initial production to its final usage by the consumer. That lifecycle can consist of several levels of people, organizations, and activities. Not to forget who is involved in the process as a whole.

Partners in your channel marketing help you promote the benefits of the product, either to end consumers or to other links in the chain. This can also include distributors, affiliate partners, agents, resellers, and other third parties.

Channel marketing is based on the idea that the relationship is both symbiotic and mutually beneficial. Unlike your normal way of promoting and advertising your products, your channel partners may be independent businesses who are promoting the same product as you, which means that your product can reach a different audience than if you were operating alone.

Third parties benefit as well as your business, as they may receive a percentage of overall sales or, in the case of resellers, they can access discounts if they buy your product in bulk. Channel marketing can also be of advantage if you do not have the (human or financial) resources to facilitate the required levels of marketing alone.

The Partner Persona

Image Credit: pixabay; thank you!

The first thing to emphasize is that a partner persona is not a real person. Instead, it is a representation of who your ideal channel marketing partner may be. It is most often based on market research and data analysis of who your target demographic consumers are. There are several benefits in defining that partner persona:

  • Identify – helping you find partners who are relevant to you (your business type, your market, and your target customers).
  • Understand – aiding you in understanding what drives your partners, what their perspectives are, and what motivates them.
  • Communication A good definition of partner personas means it can be easier to communicate with them, especially if you share a common UCaaS platform.
  • Engagement – It is easier to engage with any partners if you have a clear understanding of who they are and what they want.
  • Customization – clearly define your partner personas – it makes it easier for you to customize any partner programs to be mutually beneficial.

How to Build Ideal Partner Personas

Image Credit: pixabay; thank you!

Creating your perfect partner persona is not just a case of jotting down a ‘wish list’. If you approach this exercise without due care, and careful research, then you could do your business more harm than good. There are a number of factors that contribute to the partner persona:

  • Demographics – ideally, they should already be working with the demographic groups you want to target (or be positioned to do so). For example, if you want to offer content writing services, it would make sense to partner with an organization offering SEO optimization services and keyword research.
  • Size and Reach – the whole idea of bringing partners on board is to extend your reach and to increase sales. There is little point in partnering with a sole unit that has a limited customer base.
  • Credibility and Expertise – you want new partners to have some experience in your particular sector. Experience and knowledge of the product – or at least the product type – means they have credibility with potential customers.
  • Cohesiveness – when an organization offers products or services that complement your own, then they can make an ideal partner. For example, if you are offering a complex SaaS package, then a business that can offer localization testing could be a good partner to have.
  • Values – sometimes you have to look beyond basic financial factors and consider whether a potential partner meets your company’s values. For example, if you are producing reusable silicone cups and mugs, you will probably not want to partner with a company that produces a high volume of single-use plastic items.
  • Benefits – there should be some equality as far as benefits are concerned. That is not to say that any profits are equally split but more that you both benefit from forming any sort of partnership. That benefit does not have to be financial; it could mean increases (for you both) in brand awareness, visibility, reach, and reputation. For partners, it could also include a widening of their knowledge base if you offer product training.
  • Customer service -how does your potential partner provide customer support? Do they have a dedicated call center or use a high degree of automation such as IVR?
  • Goals – Ideally, a good partner should share some of your goals and motivations. If you both want to work towards the same – or similar – goals, then it is more likely that a successful partnership can be established.

How Do You Establish a Successful Channel Partner Program?

Image Credit: pixabay; thank you!

So, you’ve spent some time creating what you see as your ideal partner persona. And further research has identified potential partners that you feel fit that persona. How do you begin to create the channel partner program you have imagined. Some factors include the following:

  • Profile – build a profile of your potential partner. Where do they do marketing/selling? What challenges will they face in marketing your product? What help – if any – do they need in order to be a successful partner?
  • Program – put together what you see as a good reseller program. List the benefits they will receive and what support or assistance you can offer.
  • Introduction – finding the right way to introduce yourself can be crucial. Will you send an introductory letter with detailed information? Or will you arrange for a meeting (in person or virtual) to discuss this in more detail?
  • Timeframe – suggest a timeframe for the partnership to be authorized and established. This should include aspects such as product training (if needed) and an agreed start date for them offering your products to customers. This could also include a checklist for various goals or progress points.
  • Application and/or Contract – if needed, ask the reseller to make a formal application listing their qualifications to sell on your behalf and experience. If details are already agreed upon through meetings or calls, then draw up a contract that defines the relationship between you and what you both expect from the agreement.
  • Policies – this can be included in any contract and will cover all policies and procedures to do with your partnership. For them, that could include how to deal with leads and for you, it could also cover other factors such as training programs.

The Takeaway

Successfully marketing (and selling) your product has many different approaches. For example, you may want to combine content marketing for SaaS with a solid channel marketing strategy that includes partners who complement your product well. How you identify partners and build a program will also depend on the industry you operate in.

Software developers seeking partners may often ask what is QA and its place in your current business model. A business offering organic fruit and veg is going to look for a partner who values sustainability. Customizing your partner personas to suit you is crucial when approaching the issue.

Top Image Credit: kaboom; pexels; thank you!

Grace Lau

Director of Growth Content

Grace Lau is the Director of Growth Content at Dialpad, an AI-powered cloud communication platform for better and easier team collaboration. She has over 10 years of experience in content writing and strategy. Currently, she is responsible for leading branded and editorial content strategies, partnering with SEO and Ops teams to build and nurture content. Here is her LinkedIn.

Continue Reading

Copyright © 2020 Diliput News.