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The Main Reasons Your Conversion Rate is Low – ReadWrite

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The Communication Pain Points for Remote Teams (and How to Solve Them) - ReadWrite


How confident do you feel about your business’s conversion rate? Do you think you’re a high performer, getting more conversions than most of your competitors? Are you lagging behind? Or are you somewhere in the middle?

I have to assume you’re an average business since the average business is — well, average. And if that’s the case, I’m willing to bet that even if your conversion rate is higher than your peers’ conversion rates, it’s still not as high as it could be.

What’s a “Good” Conversion Rate, Anyway?

I want to start this discussion with a point about “good” conversion rates. You might have a “low” or “bad” conversion rate, but what does that really mean? At what point does a conversion rate go from “bad” to “good?” Is it at 3 percent? At 5 percent?

You can ballpark the overall “average” conversion rate at somewhere between 2 and 5 percent. But this statistic isn’t significant, because the average conversion rate changes considerably based on environmental factors.

For example:

  • Industry. Different industries have different conversion rates. If you’re thinking about product sales, higher costs tend to be equated with lower conversion rates. This makes intuitive sense; more expensive products require more consideration and are more prone to things like procrastination and cart abandonment. So one industry’s outstanding conversion rate could be another industry’s lousy rate.
  • Channel. You’ll also need to think about the channel you’re using, since conversions come in a variety of different contexts and functions. For example, the conversion rate you get with your PPC ads will not be equal to the conversion rate you get with email marketing – even if you’re running what is essentially the same content.

As you can see, there’s a lot of room for subjective analysis when it comes to averages and what counts as “good” or “bad.” Your conversion rate might seem nominally low, but it might be average to high compared to other businesses in your industry.

Conversely, you may feel like you have a high conversion rate – but it might be surprisingly low for your chosen channel.

Additionally, the average conversion rate for a given set of conditions doesn’t tell you much about what’s possible. For example, the average brand in a given market might see a 3 percent conversion rate, while top performers see 12 percent.

In that context, a 5 percent conversion rate would let you call yourself “above average,” but you’d still see fewer than half the conversions of a top-performing brand.

The Main Reasons Your Conversion Rate is Low

So, what factors are responsible for your conversion rate being, or remaining low?

Some of the reasons may be beyond your control. For example, your potential may be functionally capped if your industry or chosen channel has a naturally low conversion rate. So, how will you change that?

However, most marketers in most situations can get more control over their conversion rate by addressing the following problems:

  • Audience targeting dissonance. Whether you’re using content marketing, PPC advertising, email marketing, or some other channel as your primary conversion generation engine, you’ll need to keep your audience in mind. You’re reaching a specific demographic, with specific perspectives and values; if your content isn’t relevant to them, or if it’s not persuasive to them, it’s going to fall flat.
  • A weak offer. Most conversions offer some kind of exchange. For example, you’re offering a product in exchange for money, or you’re offering a PDF in exchange for personal information, or something similar. If the exchange isn’t seen as favorable, people won’t proceed. Juicing up the offer with freebies, extended discounts, or other bonuses can help you capture more people.
  • A time-intensive process. Users tend to be impatient, no matter the demographic. If your conversion process takes too long, or if it’s too effort-intensive, people are going to abandon it part of the way through. You can streamline and simplify the process to capture more interest (and lose fewer people along the way).
  • Unobvious calls to action (CTAs). I’m always surprised to see landing pages where the call to action (CTA) is not obvious. If you want to secure more conversions, you need a bright, borderline obnoxious button for people to conveniently click. Sometimes, something simple, like changing the color or moving it up in the design, is all it takes to win more conversions.
  • Lack of information. In most situations, people want ample information before volunteering their personal information or hard-earned money. If it’s not clear what the benefits are, or if people are confused about what your offer is, they’re not going to take action. Including a more robust list of benefits or linking to other informative resources can help you here.
  • Low trust. People need to trust you before they’re willing to convert. If you’re a new brand, or if people aren’t familiar with your products, this will be a big issue. Fortunately, you can compensate for this by including more trust signals – such as offering customer reviews and testimonials or showing off major partnerships you’ve managed to secure.

The Importance of Testing for Conversion Rate

If you want to be successful with conversion optimization, testing is crucial. You need a lot of experiments and a lot of data to master this art.

Experiments are a great way to try out new angles, new designs, and new copy. Over time, through AB testing, you’ll figure out which techniques are effective in securing new conversions – and which ones fall flat. It’s also a way to prove your hypotheses and theories; just because you think something will boost your conversion rate doesn’t mean it’s going to.

Similarly, it’s important to run tests with live users – and use surveys to gather data on their perspectives throughout the process. For example, if you’re finding that most users aren’t interested in making a purchase, despite fitting your target customer persona, try to figure out what’s stopping them. Is the price too high? Are they untrusting?

There’s almost always room for growth when it comes to boosting conversion rates, so you need to adopt a mindset of continuous, iterative improvement. Keep trying new things and playing with new tools to see if you can make progress — or breakthrough your latest plateau.

Beyond Conversions

Optimizing for conversions and securing a higher conversion rate is going to be crazy good for your business.

Yes, optimizing for conversions and securing that higher conversion rate IS going to be fantastic — but it’s not the only thing you’ll need to consider if you want to be successful across your marketing and advertising strategies.

For example:

  • Spending, ROI, and profitability. You’ll need to think about your spending level, your return on investment (ROI), and your overall profitability. For example, it doesn’t cost anything to make an organic post on social media, but it could cost hundreds to thousands of dollars for single ad placement on a sufficiently trafficked channel. A high conversion rate on a super expensive channel, therefore, isn’t as valuable as a decent conversion rate on a cheap channel.
  • Traffic flow. Your conversion rate will be modified by the flow of traffic on your channel of choice; if your 5 percent conversion rate is consistent, it’s much better to have 10,000 visitors than 1,000 visitors. Once you have a solid conversion strategy in place, you can work on increasing your traffic.
  • Reputation and user experience. Also, keep in mind the user experience you’re providing and your reputation as a brand. You might be able to milk some extra conversions with spammy tactics and aggressive marketing, but if it’s detrimental to your reputation, it won’t be worth it.

Your conversion rate isn’t everything. But it’s going to have a significant impact on your marketing outcomes, for better or for worse. This relatively short article doesn’t have everything you’ll need to master the art of conversion rate optimization. Still, it should get you started in the right direction – and help you understand that, yes, it’s possible to push your conversion rate much higher.

Image Credit: anthony shkraba; pexels; thank you!

Timothy Carter

Chief Revenue Officer

Timothy Carter is the Chief Revenue Officer of the Seattle digital marketing agency SEO.co, DEV.co & PPC.co. He has spent more than 20 years in the world of SEO and digital marketing leading, building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams. When he’s not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach — preferably in Hawaii with a cup of Kona coffee. Follow him on Twitter @TimothyCarter

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Check a Cars History before Handing Over Your Hard Earned Cash – ReadWrite

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Debraj Chatterjee


Purchasing a second-hand car can either give you a complete nightmare or a fantastic experience. However, it depends on your knowledge when you sign the deal or offer your hard-earned money to the car seller.

Many used car organizations are well-known in Australia. But there are still a few that will be delighted to sell you slightly fewer cars than you negotiate for. In reality, some individual sellers and car dealers have no car history reports. Also, they have no knowledge about the issues with cars when they provide them to you.

If you seek to shop for a used car and want to feel satisfied with your purchase, this blog is just for you. This blog discusses how to check a used car’s history before purchasing it with the help of car history reports.

The specialist motoring websites always help car buyers get details and understand how essential it is to revs check car history. A lot of issues arrive when buyers do not follow the appropriate process and ultimately regret it.

Purchasing a second-hand car can be exciting as well. At the same time, it could be a costly deal for you if you don’t go for the background checks. So let’s discuss how to revs check the accurate car history reports before investing your hard-earned money!

Purchasing a Second-Hand Car

When it comes to purchasing a second-hand car, you should understand that it has a history. Sometimes this history can be good also, such as no accident, dealer-only service, and low mileage history. If you get such a used car, this will be a great deal for you to purchase a brand new car.

However, not always the same thing happens with a second-hand vehicle that is affordable for anyone. In case you are purchasing a car privately, you only need to depend on the details the seller gives you. Over the years, this has changed significantly, particularly with the launch of Revs check and PPSR search for cars across Australia.

This government-given information helps you make the right decisions about car buying as you can access the appropriate data before investing your hard-earned cash.

Why Should You Know the Real History of a Second-Hand Car?

Will you ever purchase a new device without reviewing its details and specifications? Won’t you check its online reviews so you can have all the details before deciding the final choice? So, if you go through this tedious process to buy something exclusively new, why not go for the same method while purchasing a second-hand product?

Just like how you conduct a study on a product online, ask questions and review its specs before purchasing, you need to follow the same process while purchasing a used car. You should get as much precise info on the used car as you want, just like you get lots of details while buying a new car.

And doing this process is not difficult because you have many online portals to get the answers you require to know the history of a used car.

Which Car History Details are Essential to Know?

The Revs check car history reports contain all the necessary details you need to know before purchasing a used car. And if you receive this information from an official online portal in Australia, you know that you will get the best information to make a comprehensive decision.

Let’s have a look at some details that come from looking into a used car’s history!

1. Finance Check

One of the issues related to purchasing a second-hand car is that there may be a loan attached to it. Hence, if you were to buy the vehicle, the loan would come alongside it, and you would need to return the vehicle to the lender or pay off the outstanding. So, before getting its possession, confirm whether it has been paid off or not.

2. Write-Off Check

A check also unveils whether a vehicle has faced an accident before. Sometimes a car that has been considered a write-off at that point wrongfully goes on to be fixed. The car can often be repaired and written off because it costs more to fix than its actual value. However, sometimes the vehicle’s condition is too bad to think about fixing and could even be hazardous if it was on the road again, yet they can appear on the web.

Car history reports tell you that the car you will purchase is safe. So, it is worth paying a nominal fee that the check demands.

3. Stolen Status

Knowing whether you are buying a stolen car is also the essential information to have before deciding. Every year, many vehicles are reported stolen, and often they are found for sale online. If you check the car history reports before taking over the car ownership, you can be sure that you have signed the right deal.

4. Vehicle Identification Number

To check a car’s history, you need the vehicle identification number. This is found behind the windscreen, on the chassis of the car, and the car body. The seller must permit checking this number. Do not forget to check this to ensure that it hasn’t been tampered with and must match the documentation.

5. Manufacturing Status

Car history reports also help you find the model, manufacturing, and similar types of cars. Moreover, you can find the cars in similar shades at the current date and every color available earlier. Also, you will get to know the date of manufacturing and registration of the car and how many owners it has had previously.

To get car history reports online, you can visit the revscheckreport dotcom online portal that is affordable for anyone. By checking car data, you can get all the essential info and make a detailed decision on car buying.

Furthermore, most used cars that are advertised online are completely legal and authentic. So you can negotiate with the price; however, some indecent people may try to make fun of you. This is why it is essential to check car history reports online on your own.

How Will You Get the Real Car History Reports?

A PPSR search gives you access to govt collected information in one place. This search helps car buyers receive all the necessary details discussed above to know the car before buying. Sometimes, this detail is available via official government channels also.

The revs check online portal gathers all cars in Australia with a VIN (Vehicle Identification Number). You can collect this information from different registries and access it at an affordable cost. Then, you can use this data.

Suppose you are looking for easy-to-read and already available car history reports that are affordable for anyone and an official government-issued PPSR certificate. In that case, you must run a PPSR search through REVS Check Report.

Are You Ready for Your Car History Reports?

Getting car history reports is now easier than ever. You can go online with the REVS Check Report website and check the history of any second-hand car in Australia. This will genuinely help you invest your hard-earned money in the right product.

Image Credit: Provided by the author; Thank you!

Debraj Chatterjee

Debraj is a Founder of Cryptonidea, Coinvouge, CryptonBinary blog Services and oversees strategic, operational, and invest Peng aspects of the company’s wide-ranging digital content & digital revenue activities.

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How to Choose the Right Business Continuity Test for You – ReadWrite

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How to Choose the Right Business Continuity Test for You - ReadWrite


Today’s businesses need to be prepared for unforeseen impacts on their work. A Business Continuity Plan is an excellent way to do this; it consolidates everything you need to do when an outside event disrupts your business. But, of course, any Business Continuity Plan also needs regular testing to ensure it’s fit for purpose. 

We’ll be taking a look at an explanation of what a Business Continuity Plan is, what testing looks like, and how often you should be testing it.

What is a Business Continuity Plan?

Image Credit: Unsplash; Thank you!

A Business Continuity Plan explores how a business works after a disastrous event. It offers procedures in the face of fires, natural disasters, mass disease outbreaks, or data breaches. 

A key concern of today’s plans is data backups. Since many industries (like content marketing for saas) require extensive planning, we need to know our protected data. Other critical components of the plan include comprehensive contact details for staff and maintaining productivity on a short-term or long-term basis. 

If you employ a manual QA tester, you can understand a business continuity plan isn’t static. They require regular testing to ensure that they do what they’re supposed to. Testing also helps to spot any blind spots or areas for improvement.

Do I Need a Business Continuity Plan?

If the last few years have proved anything, it’s that nobody can really predict the future. As a result, unexpected events can completely upend our daily lives, and businesses can be severely compromised or go out of business altogether.

Invenio IT reported that in 2020, 51% of businesses worldwide didn’t have a business continuity plan. Given how dramatically the world of work has changed, that’s an oversight we literally can’t afford to make. As a result, 90% of businesses fail within a year if they can’t recover quickly from a disastrous event. 

A business’s inability to keep working in the face of adversity is a threat to customer acquisition. Even if you have a detailed customer onboarding template, customers will likely reject you if your business isn’t reliable. 

Business Continuity Plans demand significant investments of both time and resources. But they can be the difference between a business’s survival and its collapse.

How Do I Test My Plan?

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Today’s businesses can approach business continuity plan testing in several different ways. It’s important to understand that different test types share the same fundamental tasks—understanding your plan, putting it into practice, and identifying potential improvements. The difference lies in how closely you look at your plan and the resources you can commit.

You might want to take some inspiration from the quality assurance process of software testing. First, have a clear idea of what you want to look at or improve. Then, involve everyone who needs to be involved, and has a dedicated team of people assigned to the task.

Business Continuity Plan Review

A Business Continuity Plan review is the most straightforward approach to plan testing. It acts as a basic audit of your plan with key personnel—the main BCP (Business Continuity Plan) team, department heads, and some management staff. During the review, participants simply read through the plan and see if there are any obvious flaws. 

The rise of cloud services means it’s relatively easy to preserve modern-day business data. For example, if we’re calculating CSAT, we might use a cloud-based graph to track our progress. Although, don’t treat these as a silver bullet; make backups and keep a record of what cloud services you use.

This kind of test is easy to arrange and helps introduce your plan to new BCP team members. However, this test is also very lightweight. As a result, it lacks an in-depth assessment of a plan’s effectiveness and doesn’t communicate procedures (or benefits) to the broader workforce. 

Tabletop Testing

Also known as a structured walkthrough, tabletop testing is a simple roleplay scenario. A business’s key stakeholders come together to simulate a risk to the business, and see if they understand how to respond. A continuity plan needs human eyes on it; the more hands-on you can be, the better.  

Tabletop testing usually looks at a few different scenarios; participants review response procedures, outline responsibilities more clearly and see if they can improve the overall plan. If you’re just starting out, begin with something relatively simple like hacker attacks; these are both commonplace and relatively easy to thwart.

Image Credit: smallbiztrendsdotcom; Thank you!

This testing type is a great way to bring employees up to speed on what’s required of them. It takes an in-depth approach to the plan and usually brings together multiple departments. This makes understanding and amending the project much more straightforward.

At the same time, tabletop testing has significant requirements. It takes a long time to do properly, and it needs thorough documentation for it to be of any use at all. It’s also not as hands-on as other testing types; in many cases, you’re more talking about the plan rather than putting it into practice.

Walk-Through

This is the most ambitious form of continuity plan testing. Participants in a walkthrough carry out recovery actions (such as restoring backups and testing redundant systems), and anything else a business thinks is relevant. This involves the plan’s critical personnel and any relevant employees. 

It might also require traveling out of the office (for example, external data storage locations). Just as localization testing examines an app or website in different places, a walkthrough ensures all the components of your plan function wherever they’re located. 

This hands-on approach to testing gives you the most precise idea of how effective your recovery plan is. That said, it’s also the most resource-intensive. For example, carrying out a walkthrough demands a lot of investment from a business. It can also be quite challenging to arrange if you need several different colleagues to participate.

How Often Should I Test My Plan?

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Testing frequency depends on your business’ needs and the resources you have to work with. As you can see, detailed plan testing isn’t something you can do every day. Even at a basic level, it requires several people from several departments to be genuinely effective.

You also need to consider what you are testing for. Today’s businesses face multiple threats, but some are likelier than others. For example, if you work in an area susceptible to flooding, you may want to focus on your business’s flood response. That said, remember to consider commonplace threats, such as data breaches, to which a security assessment is a good response.  

At a minimum, it’s best to conduct one tabletop test per year for each key area of concern. This includes recovering from likely disasters, business continuity, incident response, to name but a few key areas of potential agitation. You should also aim to carry out an in-depth walkthrough every two years. Time-intensive tests like tabletop testing might need to be carried out on weekends to ensure you don’t compromise your work schedule.

What Else Should I Consider?

The essential part of any testing is documentation. Record your testing, with particular emphasis on anything actionable. You also need to follow up on these actions for the testing to be worth doing at all.

If you’ve made any significant changes to your business (like moving premises or changing the size of your workforce), make sure you increase the frequency of your testing—at least in the short term. These major shifts can have a dramatic impact on what your continuity plan looks like. 

Make sure you tell your wider workforce about your plan and encourage people to take part where necessary. This could shed light on new, valuable ideas, such as wiping sensitive files from your hard drives. 

By treating your Business Continuity Plan as an organic element (such as one that is open to revision and evolution), you’ll do an excellent job of keeping your business safe in the future.

Inner Article Image Credit: Provided by the author; Thank you!

Top Image Credit: Ron Lach; Pexels; Thank you!

Grace Lau

Director of Growth Content

Grace Lau is the Director of Growth Content at Dialpad, an AI-powered cloud communication platform for better and easier team collaboration. She has over 10 years of experience in content writing and strategy. Currently, she is responsible for leading branded and editorial content strategies, partnering with SEO and Ops teams to build and nurture content. Here is her LinkedIn.

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10 Strategies to Retain Employees in a Workplace – ReadWrite

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Sajjad Ahmad


A top performer just resigned out of nowhere, and you are now at a loss. What might be the reason for it? And how will this impact the rest of the employees?

With that happening, you will have to lean on your other employees, making them take on more responsibility. In the meantime, you will look for a replacement for the employee that left. It’s a big ask, specifically if they are already stretched thin. Such actions will stoke stress and uncertainty in your employees.

Given the likelihood of cascading fallout, it’s natural to think that the departure of one employee could be the tipping point of other employees feeling to leave as well. At the very least, it can affect the morale of the employees, which can undermine their work performance.

So, this is the time to make sure that your business is taking the proper steps to drive job satisfaction and retain employees.

What Prompts Employees to Leave?

To find out the reason behind your top performer’s sudden departure, do an exit interview. Exit interviews will tell you whether your employee retention tactics need improvement or not. And what needs to be done to retain employees and employee productivity.

You most likely will hear one or more of the following reasons from the departing employee:

  • Inadequate benefits and salary
  • Feeling overburdened with work or lack of support from the team
  • Limited career advancement opportunities
  • Need to maintain a balance between work and life
  • Lack of appreciation and recognition
  • Boredom
  • Unhappy with the management team
  • Concerned about the company’s financial health and direction
  • Dissatisfied with the company culture
  • The desire to make changes

Strategies that will help you Retain Employees

If you feel that your company is at risk of losing talented employees, you need to develop strategies to retain employees. Here is how you can boost employees’ job satisfaction and increase your chances of holding on to top talent in your company.

1. Orientation and Onboarding

You need to help each new hire to settle in so they can find success from the beginning of their job. Your onboarding session should include what the job entails and inform your employees about the company culture. And how they can contribute and thrive in the new atmosphere, office and culture. Don’t skim through this initial step.

The support and training you give from Day 1, whether virtually or in-person, can set the tone of their entire tenure at your company.

For instance, you are a cellphone repair shop. Your onboarding session should not only include giving training on your cellphone repair store software. Instead, it should consist of a session on your repair store’s culture and how normally the day goes about while repairing devices.

2. Mentoring Programs

Pairing a new employee with a work buddy is an essential component of the onboarding process and helps retain employees. In addition, these work buddies can welcome new employees into the company and guide them.

New employees learn the ropes from experienced employees. In return, they give the experienced ones fresh viewpoints.

Consequently, mentorship should not be limited to new employees only. You can have mentorship opportunities for existing employees as well. It will give them a sense of understanding of where they stand and what they need to improve to succeed.

3. Compensation for Employees

Companies need to give their employees competitive compensation. However, it means that the company has to evaluate and adjust salaries frequently.

Even if you are unable to increase the pay, try to provide other compensation. Such compensations can be in the form of paid time off or bonuses.

In addition to this, retirement plans and health benefits are also necessary. These valued offerings can help increase job satisfaction and ultimately will help retain employees.

4. Perks

Offering perks to your employees can make your work stand out to new hires and re-engage current staff. All this will also boost the morale of your employees. Remote work options, parental leave, and flexible schedules are perks that many employees value the most.

To evaluate your business and see what you offer your employees.

5. Wellness Offerings

Keeping employees healthy – physically, financially, and mentally is just good business. Even the current pandemic has urged many companies to improve and expand their wellness offerings so that their employees’ well-being feels prioritized and supported.

They have stress management programs, reimbursement for virtual fitness classes, and retirement planning services. Taking their example, start implementing these strategies to show that your employees are essential to you.

6. Communication

The pandemic has also enabled us to underscore the need for good workplace communication. Employees reporting to you should feel that they can come to you if they have an idea, concern, or questions at any time.

Similarly, you should promote constructive, timely, and positive communication across all departments, including remote and onsite employees. Please make sure you actively connect with every staff member daily to get a sense of their job satisfaction and workload.

7. Constant Feedback on Performance

Most company owners are abandoning annual performance reviews in support of frequent meetings with every team member. In such one-on-one sessions, discuss the short and long-term career goals of your employees.

Such activities can help them visualize their future in your company. The key takeaway here is not to make promises that you can’t keep. Instead, take them through their potential career advancement journey together. And lay down a realistic plan that can help them achieve their goals.

8. Development and Training

You can retain employees by helping them figure out their key areas for professional growth as part of your continuous feedback on performance. It can include needing to learn new skills. Getting new skills is extremely important in the current era as technology alters our work.

Substantially, when people learn new skills, they learn new tricks to keep up with the evolving business requirements. So, make sure you invest in the professional development of your employees. Make them attend virtual conferences, pay for continuing education, and provide tuition reimbursement.

In addition to this, don’t forget succession planning. It can be highly effective for advancing professional development and can help in building leadership skills.

9. Rewards and Recognition

Each employee feels the need to be appreciated for the work they do. And in the current circumstances, if you understand your employees, it’s bound to leave a considerable impact.

So, make sure you thank your employees who have gone the extra mile. And do mention how their hard work has helped the employees. Some companies even have reward systems that they use to incentivize great innovation and ideas.

Also, having a small company doesn’t mean that you can’t have an effective recognition program. You can do it even if you have a small team and a limited budget. You’ll want to arrange your recognition program in such a way that you and your employees can benefit from it.

10. Work-life balance

What kind of message is your time management giving to your employees? Do you expect your employees to be available 24/7?

You need to realize that a healthy work-life balance is essential for job satisfaction. Employees need to know that their managers understand the fact that they have lives outside of their office. Encourage your employees to set boundaries and give them vacation time. And if late sit-ins are required to end tasks, give them extra time off to compensate for that.

The ten strategies to retain employees given above are just some ways you can increase your employees’ job satisfaction. For that, you need to stay updated with market standards of benefits and salaries. And try to use the best practices to develop an attractive workplace culture.

Sajjad Ahmad

Sajjad Ahmad is an enthusiast professional who loves to serve community with his amazing pieces of writing. His expertise lie in technology, SaaS businesses, growth hacking, and marketing.

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