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The Importance of Web Design – ReadWrite

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Aamir Akhter


We are at the forefront of the digital revolution, with virtually all of us now dependent upon it. Just the use of the Internet and various services related to it, like using a social media platform, has become an integral part of our lives. There are several aspects for which we feel tied to these practices and websites. They are addicted stuff, nonetheless, because of various factors, and design is one of them.

The Importance of Web Design

While for big business and famous websites, the requirement for the design is critical as it must be impeccable. Companies need to think about how and what they need to make their web design stand apart. That is where expertise in web design and development is an integral part. If you plan to launch your business in the UAE or try to make your established business grow, you need to give it every chance to succeed.

And a great design can make all the difference.

Businesses Need to Assess the Demands of their Customers

Think about what you can do to make things work in your favor. Small businesses and start-ups do not have much amount to shell out on the marketing aspect, so getting to know their customers is more important.

Surely web design can help businesses, but to what extent and what precisely is required is the million-dollar question. Think about integrating content and design strategy to make a deadly combo can be a great way to start the proceedings.

Web Design and Content

Taut web designing can never be achieved until you are fully aware of what needs to be done. Likewise, design can never achieve greatness until it is perfectly complemented by content. Design can influence the minds of the visitors of any website, but if done with the conjunction of apt content, it can be the icing on the cake.

Content is perhaps the most important aspect that is ignored by businesses. However, there are certainly some aspects that are truly required to make the design work. For example, description of the products can only be done through content as most people may not be aware of the features of a product. Thus, it would be best to look for something that makes users think of the website exceptionally well to make a great impression. So, of course, the first point of action is to have a great design that makes people remember your business.

Never think of the content that can’t work in your favor. Content is the basis of any website, so that it can work for it regardless of the design. But when the design can complement the content perfectly, the result is a website that can be marvelous, to say the least. But what else can work for a website so that it can get the attention of its visitors in the first few seconds?

It is the use of CTAs that can offer something exceptional to the visitors.

Let me define this aspect in every detail so that you can easily understand my viewpoint.

The Use of CTAs, Perfectly

Call to action buttons or content are used for giving attention to any particular aspect of our website.  There can be several ways to be done, but if you are not aware of how to make it perfect for your website, you will miss a golden opportunity. The use of CTAs can make things easier for everyone to grasp what they are trying to think but Call to Action is something out of the ordinary. And some brilliant approaches can make the work easier for you.

Never assume anything from your side without proper research. Look for something which can attract visitors to no end. Think about the recipe for success, and CTAs can rightly be termed a great way to make things better. The designing of the CTAs is not something that can be perfected overnight. The consultancy from design agencies can offer great support to the business as they look to work on how to make things easy for them.

That’s why you must look for the support of a reputed design (I like dubaimonstersdotcom for good web design), for great effect.

How to Make CTAs Work?

You will find CTA buttons on virtually every other website. But only a handful of them really nails it. Eight out of ten websites you will see will only use a CTA button, but it doesn’t make sense. Or offer them a mediocre or below-average tagline or one-liner with it. That’s why there are several ways to perfect this, but most people don’t know how to do it.

Call to action buttons are all about making things easier for the visitors. When anyone is browsing through a website for the first time, he doesn’t know what to do and where to proceed. A CTA provides them with a direction and makes them go towards a link or web page.

There is no need to mention that everything is done to facilitate the website and the business rather than the customers. But it is done so in a way that it looks like everything is meant for the visitors. And how they can use the website perfectly and according to their advantage.

Design to Impress

The design of the CTA button and whatever content is written on it should be professionally researched before execution. You may think that anything you will white will make the visitors go for it. But even if a visitor is eagerly looking to buy a product, the price and other factors can be against you.

That’s why CTA is used to compile a user’s remains on our website and browse through it. A clever and smart CTA can do a world of good for any website, and the result would be in their favor.

While the shape of the buttons is usually oval or with rounded edges, it is the execution that counts. Never underestimate your customer’s ability to understand exactly what you are trying to sell them and the advantages of buying your product over all the others.

If you think that you can fool your customers and make them buy a substandard product, you may do it for some visitors but not for all. And very quickly, your scam will be detected by all the visitors.

Honesty is the first thing that you must always apply in your business, and the same holds when you offer CTAs, which must be true to the core.

Over to you

What is your experience of using CTAs, design, and content? Please share everything with us so that all the other readers of this blog can benefit.

If you think that you can add something valuable to this blog please do. We can all help each other out in this business. If you want to ask a question, you are more than welcome. Please use the comments section below in this concern.

Aamir Akhter

Aamir Akhtar is a professional blogger at Sixlogs Technologies in the US. He has a knack for writing and uses his skills to captivate online readers with his compelling content. He has profound expertise in producing content for Salesforce Consultancy, Mobile App Development, and Web and Software Development.

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How Augmented Reality Continues to Transform Customer Experience?

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Impact of AR


Augmented reality (AR) is continuously paving the way for more engaging interactions between businesses and their target customers. In more ways than one, AR-based customer experience can ensure increased customer satisfaction and business conversion.

According to a study, a whopping 71% of customers have very favorable opinions about AR in the shopping experience. They say it would urge them to buy from the store more often.

Augmented Reality (AR), which works as an overlaying aspect over the appearance of the physical objects and the world at large, can enhance the perception of the real world and thus can revolutionize the customer and shopping experience.

Source: retailperceptions

With the present mobile support for a three-dimensional view of the objects, delivering AR-powered shopping and customer experience across online stores and mobile stores has become more accessible.

According to a Tractica report, by 2022, the number of monthly active users for mobile augmented reality apps is likely to reach 1.9 billion.

Augmented reality-based customer experience promises a digital shopping and browsing experience transforming the entire customer journey with either immersive attributes or more meaningful interactions or more layers of information. Businesses that employ a developer to build an AR app equipped with AR experience should insist on making things easier for the customers.

Since AR, for improving the customer experience, offers so many promises, it is essential to look at the key ways AR can transform customer experience altogether.

Removes All Pre-purchase Uncertainty and Confusion

Pre-purchase

Despite the rapid growth story of e-commerce and mobile commerce stores across all niches and categories, the confusion and uncertainty about making purchases are still dominant for most customers buying online.

Since while buying online, people cannot try the products in person, the rates of product return and abandoned carts are considerably high compared to the brick and mortar stores.

This is exactly where AR can play an essential role by bridging the gap between the physical shopping experience and the online ones. Thanks to AR, online stores and mobile commerce stores can deliver a truly feel-real impression of the purchased products.

Already many stores have started to incorporate AR for the express purpose of offering an immersive shopping experience. The IKEA furniture store right on our smartphone allows you to see each furniture piece in your room.

Similarly, several garment and fashion accessory brands enable you to visualise the items on your body. For example, Gucci offers an AR trial feature so that customers can see their sneakers adorning their feet just by capturing the feet with the smartphone camera.

Delivering a Detailed Layer of Product Information

Augmented Reality (AR), besides offering an immersive and engaging way of trying the products before purchases, also ensures feting very detailed product information to the customers instantly. The best thing is this ability made AR-powered shopping popular for offline stores as well.

No wonder that in Japan, a whopping 66% of customers now expect regular brick and mortar stores to provide AR experiences. As far as understanding the production cost of the app with AR experience is concerned, this can ensure better business conversion and hence is worth the cost.

AR-based shopping and customer service can offer a lot of information instantly and guide customers navigating in a commercial space or a destination. No wonder travel companies are now utilizing AR to deliver guided tours to their customers.

While booking bus tickets or booking tickets for a sports arena or booking tickets of flights, now AR-based displays can show you the details of every seat along with the facilities to make highly informed purchases.

Already sprawling museum premises and large indoor sites in many parts of the world are helping the incoming visitors to navigate their ways with augmented reality-based interactive maps. Airliners can also guide their customers to navigate to the right gates in quick time.

Adding More Value Through Interactive Packaging

In a multitude of ways, augmented reality (AR) is making a positive impact on customer service, starting from pre-sale orders to the actual purchase experience. Interactive packaging is the latest example of this impact.

When scanning the product packages with their smartphone camera, customers can see very detailed and multilayered visuals with a lot of additional and helpful information. This results in more purchase decisions for the customers.

Heinz uses AR-based packaging to allow customers to get a lot of helpful information when purchasing tomato ketchup, an excellent example of this AR-powered interactive packaging.

There is no dearth of brands that allow customers to scan the QR code to get more detailed information about the products they are going to purchase. In business-to-business (B2B), customer communication can be highly useful. Instead of carrying brochures, visiting cards, or business presentations, you can allow your audience to scan a code to get the details.

Futuristic AR Based Dining Experience

For food and restaurant chains to receive a continuous flow of new customers and retain old customers, providing a smooth and frictionless experience became the established norm. Augmented reality (AR) in the food and beverage industry has already proved to boost customer engagement and improve brand loyalty.

There are already AR-based menus that are transforming food ordering for customers. Besides offering interactive 360-degree visuals of the food items, the latest AR-based food menu provides multiple layers of information and interactive overlays for the customers to customize before placing the orders.

Thanks to AR scanning, the food package labels have also become more accessible than ever before.

AR Powered Travel and Hospitality

If one industry we need to name has received the most significant impact of AR technology, none other than the travel and hospitality industry. AR-powered information overlays or navigational guidance appearing right on the smartphone screens completely revolutionized the traveler experience.

The Interactive virtual tours of travel sites, hotels, and restaurants offering an immersive, 360 degrees interactive visual of the sites and ambiance of premises added value to the travel experience in a never-before manner.

AR is also ensuring a highly reliable travel guide offering route and navigation guidance in real-time. Last but not least, modern translation apps providing a real-time translation of displayed signs is another excellent example of AR’s impact on the travel experience.

AR to Revolutionize Post Sales Support

Source: techseedotme

In today’s competitive business environment, every brand needs to establish its reliability through robust and uncompromising post-sales support. Such support refers to all the activities after a product is sold or a service is offered to the customers.

Some of the crucial post-sales support mechanisms that matter for branding and customer appreciation include installation, upgrades, warranties, repairs, troubleshooting, and answering customer queries.

In this respect, remote augmented reality-based customer support has already proved to be a significant way to push changes. It helped increase call resolution at the first instance by at least 20%, and the AR-based support also helped reduce the rate of dispatching technicians by at least 17%.

AR is transforming post-sales support for brands in two significant ways through AR-powered self-service and AR-powered technical support.

Business brands are increasingly using AR to help customers with self-service support. On their smartphones, customers can get guidance through highly interactive visuals and media, screen overlays on technical aspects and quick FAQ answers.

  • AR-based Technical Support

The AR-based visual support can also help customers understand the technically demanding aspects of various products, parts, the ways they function, and the particular measures of troubleshooting and problem-solving. An AR-based screen overlay can give details of all parts along with the model number, manufacturing details, versions and the problem resolution timing.

All those bulky user manuals written in multiple languages are already on their way to exit. They are being replaced by interactive AR-powered user manuals showing minute details of every component and how to operate a device with switches, buttons and other controls. For instance, a new car owner can take interactive visual guidance on different systems and car mechanisms after purchasing the vehicle.

Conclusion

Quite convincingly, AR has transformed the customer experience across e-commerce stores, brick and mortar stores and all other B2C and B2B interactions. AR has proved to be the most critical value addition impacting the customer experience.

Wasim Charoliya

Wasim Charoliya

Digital Marketing Strategist

Wasim Charoliya is a digital marketing consultant and strategist. He is passionate about helping startups, enterprises, B2B and SaaS businesses to establish thought leadership in their industry with actionable content strategy.

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The Hitchhiker’s Guide To Survival Analysis

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Benedict Timmerman


Survival analysis is the best thing in the world since sliced bread! However, in most machine learning circles, it’s pretty much synonymous with an “# it’scomplicated” relationship status.

Survival Analysis is an Extremely Valuable Branch of Statistics.

We want our guide to better serve you as a straightforward go-to/how-to, eliminating any confusion. The guide provides a valuable resource on how survival analysis, which can be applied to — well, almost anything.

However, survival analysis is wrought with misunderstanding and misuse.

What else should I know about survival analysis?

Also referred to as “time-to-event” analysis, simply put, it’s what we find when we analyze the time it takes for something like buying a new home (an event) to happen after getting a promotion -which we call “an exposure.

Basically, it’s modeling or a set of statistical stratagems which measure the time as mentioned above to an event. Literally how long it takes for something of interest to happen. Depending on what you are studying, observing, researching, or just finding interesting- you want to know, and we can now actionably determine how long it takes to happen.

To get started, first and foremost, you need to set and formulate your research question aptly to perform a survival analysis approach.

Often, researchers will simply use ‘when’ and/or ‘whether’ terminology. But, first, the information is given — as a prediction of when and/or whether something will happen.

Then the conclusion is in a yes, or no determination. Finally, the conclusion is an analysis about how long it takes before what we want to see (the subject of interest being examined) will happen, and whether what we’re looking for will happen or not.

When you’re analyzing how long it takes for an event to happen and whether it will happen at all, it is imperative that what you want to eventually see and find is the same (equal) for all the subjects you examine.

In other words, you don’t want a sample with elements that have no chance of experiencing the event. It just won’t work.

Exposure is the point when we’re off to the races and start the proverbial research clock in order to analyze any time-to-event.

The event itself, in this case buying a new home, means simply the time needed to process and develop from the exposure which is getting that promotionthe moment when we stop the “clock.”

The time elapsed between these two points is the focus of interest which we call “the survival time.”

Survival analysis is a game-changer for a diverse variety of disciplines and areas of research.

Most experts, however, mistakenly consider survival analysis a tool solely applied to study death and disease, an accurate method to measure relapse of a medical condition, the potential hospitalization of a patient, and the mortality rate in medicine and biomedical disciplines.

Survival analysis application has thankfully spread to serve a variety of fields and disciplines, including engineering, social and behavioral sciences, even professional sports.

In engineering, this process is known as “failure-time analysis” and is mostly applied to test the durability and quality of products.

Incorporating survival analysis in engineering is valuable. For example, we see a manufacturer wants to test how long it takes for light bulbs to burn out, how often the company’s computers crash, even predict when a mechanical part like an engine head gasket will crack.

In social sciences, survival analysis is known as “time-to-event” analysis. This is because there have been scientific studies to answer queries such as how long it takes for one to get married, get a first tattoo, buy a first home, or to graduate.

Medicine and biomedical research

In addition to medicine and biomedical research, JADBio can definitively perform survival analysis on several out-of-the-box and even what one may consider ‘weird’ cases, including:

Health – Obviously, when analyzing health disciplines, we can actionably determine values such as the time to: death, device failure such as a heart pump, or simply the readmission rate of a specific subset of patients.

Market – We use survival analysis more and more in marketplace areas of research such as manufacturing or sales when we want to determine the time to: a component failure in machines, whether a certain device becomes obsolete, and how long it will take to obtain a certain patent for example.

Finance – A valuable tool in the evermore elusive waters of finance, survival analysis can be applied to calculate the time to predict when a hospital may turn a profit or report loss, calculate costs, and how often staff present burnout or should be promoted.

Social Sciences – Especially helpful in social sciences, where experts now can analyze the time to: divorce, new couples having their first or second child, and how long it will take new families to buy their first home.

Government and Social Services – Helps determine the time to: child welfare and to match children with appropriate foster parents. Used to optimize the length of stay of children in the program, to estimate participation time in various social programs, and to estimate the time it takes for various policies to take effect.

Law Enforcement – Predicts the time to: estimate the likelihood of recidivism in criminal offenders.

Marketing Operations – Performed to assess the time to: the length of participation in loyalty programs.

Sports – Sports is a field where survival analysis can really be your golden goose. Sports — that’s right. In professional sports, survival analysis will change the game when it comes to delivering results like time to: mechanical failure of race car engines, or tires in F1, and the time it takes athletes to be substituted in team sports like football.

A coach can know the best time to switch out a soccer player. Team doctors and government health authorities can accurately evaluate and certainly limit the rate of Chronic Traumatic Encephalopathy (CTE) –a degenerative brain disease observed in professional athletes, military veterans, and anyone with a history of repetitive brain trauma.

In essence, there is no differentiation to survival analysis being used as a tool whether we consider health disciplines, the global market, social and behavioral issues, or professional sports.

When researching for survival analysis — survival time is the main driving interest.

We perform survival analysis on subjects that present a delayed onset of events where our goal is to observe that specific timeframe, how long it takes for the event to happen.

It is irrelevant whether there is a positive or negative correlation attributed to the event. The event may very well be death (negative), yet it can also be a new promotion (positive).

Although initially developed in the biomedical sciences to analyze time to death either of patients or of laboratory animals, survival analysis is now widely used in engineering, economics, finance, healthcare, marketing, and public policy. Survival analysis can be used to predict when a patient will expire; when cancer will metastasize, or on anything you are trying to predict time-wise.

Our Secret Special Sauce

At the core of this work is JADBio. JADBio systematically compares the performance and stability of a selection of machine learning algorithms and feature selection methods that are suitable for high-dimensional, heterogeneous, censored, clinical and other forms of data. The data set is used in the context of providing specific, accurate, and actionable predictions.

Leveraging the advances in modern data collection techniques will produce ever-larger clinical and other large data sets. It’s imperative to identify methods that can be used to analyze high-dimensional, heterogeneous, survival data.

JADBio has a world-class team and constructs a range of machine learning algorithms capable of analyzing vast types of data providing clients with the power to make decisions and steer their respective objectives in the direction of success.

Definitions of standard terms in survival analysis:

  • Event: Death, disease occurrence, disease recurrence, recovery, or other experience of interest.
  • Time: The time from the beginning of an observation period (such as surgery or beginning treatment) to (i) an event, or (ii) end of the study, or (iii) loss of contact or withdrawal from the study.

Image Credit: Provided by the author from The Hitchhikers Guide to Survival Analysis; thank you!

Benedict Timmerman

Benedict Timmerman is a Senior IT Experience Analyst supporting Digital Giraffe’s clients operating within the AI industry. Benedict covers data and machine learning solutions, providing quantitative and qualitative analysis on the available practices, people and markets. Benedict also spearheads the company’s lead generation process for its clients designing outreach campaigns.

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Expensive Coding Boot Camps are Limiting the Tech Talent Pool

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A Labor Shortage Could Be Our Economy's Biggest Downfall - ReadWrite


Coding boot camps have soared in popularity since their inception in the early 2010s. Course Report, an organization that conducts yearly market studies on boot camps, reports that nearly 25,000 coding boot camp graduates entered the job market in 2020 — up 39% from the previous year.

With the growth in popularity, however, has come an increase in price. Course Report also reports that the average coding boot camp costs more than $14,000. As costs increase, new opportunities for students to defer payments have surfaced, such as income share agreements, or ISAs, in which students don’t pay tuition until after they land jobs.

Rising Costs Mean Greater Risk

But many payback models come with risks. For example, a recent lawsuit filed against a coding boot camp is based on claims of false advertising around job placement rates that directly impacted students’ ISAs. And throughout history, there have been many predatory educational programs that have sold lies to bring in more revenue. Such instances resulted in rulings and regulations to protect students. However, it’s still true that tech training programs in the U.S. from for-profit enterprises face a complex balance of wanting to help students access better careers but needing to generate profits and returns for investors.

The bottom line is that the tech industry needs to look to new models for teaching coding skills that reduce students’ risk and financial burden.

Workforce initiatives and skilling pathways need to be more accessible to all Americans. While traditional college or university career pathways are an excellent option for some, there’s a large and growing pool of people in the U.S. for whom earning a four-year degree is unfeasible. The cost and risk of taking out student loans is a huge barrier, and many students can’t commit the necessary time while they work other jobs or care for families.

It’s Time to Create Realistic Opportunities

Workers today are interested in reskilling for new opportunities, and companies need more skilled tech workers.

But the time and money it takes to get a degree or go through a for-profit boot camp is often not an option for many.

For similar reasons, the same individuals who can’t take the traditional higher education pathways are still being left on the sidelines by boot camps.

It’s time to make opportunities more accessible and realistic for all. Exploring the following strategies can help the tech industry reduce the risk and financial burden of gaining new skills:

1. Create and support accessible, accelerated skilling pathways.

Coding boot camps do create a great talent pool. Still, to widen that pool for tech companies and create more accessible opportunities for job seekers, the tech industry needs to support other skilling pathways, such as free and accelerated digital job training courses, that open doors to individuals often shut out of other options.

Some options are not only free or affordable, but they also offer opportunities to learn skills part-time.

Because this format breaks down barriers presented by traditional education pathways and for-profit boot camps, it’s more accessible to those looking for career changes. It can produce a more diverse talent pool for tech companies.

Plus, getting more career changers into tech means bringing a wide and diverse set of transferrable soft skills into the industry.

2. Formalize apprenticeship programs.

Apprenticeship programs are great models for opening the door to more people. They allow entry-level workers to gain the specific skills they need to fill roles at a company while on the job and earning a wage. In this way, it minimizes risks for both employees and companies.

As employees learn precisely the skills they need while on the job, they can be sure they’re not risking time, money, and effort to learn potentially irrelevant skills or skills that could become irrelevant in the near future.

Companies benefit because they can mold apprentices to whatever skill sets they need. Instead of hoping candidates’ past experiences and education will serve them well in filling open roles, companies ensure candidates can do exactly what they need to fulfill current or future job responsibilities.

3. Upskill existing workers.

Even people who are already employed with a company might be interested in educational opportunities to learn new skills or sharpen their existing skill sets. Companies looking to fill tech roles can benefit from looking within their companies first to see whether anyone desires to learn new skills and move into a more technical career path.

When companies provide upskilling opportunities to current employees, they retain the talent they already have, provide accessible opportunities for employees to develop their careers, and contribute to a talent pool that will be able to fill future skills gaps.

Conclusion

Pursuing a career in technology has long been a hefty financial commitment for students — whether they’re following traditional university pathways or paying for coding boot camps.

Meanwhile, the tech industry has struggled for years to fill its skills gap and find adequate workers. Closing the gap will require the tech industry to support more accessible, financially viable opportunities for all.

Image Credit: pepi stojanovski; unsplash; thank you!

Jeff Mazur

Executive Director for LaunchCode

Jeff Mazur is the executive director for LaunchCode, a nonprofit aiming to fill the gap in tech talent by matching companies with trained individuals.

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