This 2021 is a challenge for SMEs and large companies that aim to implement the best CRM in the market. The task is not easy. A total of 450 customer management tools and a key question that CEOs, CIOs, or sales managers repeat: What is the best CRM for my company? The alternatives? The definitive answer will set the course for the corporation and will be the starting point of an exciting journey of digital transformation.
For this reason, we want to transmit all the necessary knowledge so that you choose the best CRM software for your company. Don’t worry; to be sure, it is not strictly necessary to try the 450 solutions currently around the world. Keep reading, with a little help you will make the best decision!
You already know what a CRM is, what its advantages are and the basic benefits. However, you have been looking for the best solution for a long time, that software truly unites the team for a common goal, to sell more and better. But not by magic, but because you have made the right decision taking into account the following characteristics of the best CRMs:
The best CRMs of 2021: functionalities and features
Adapt to different teams and company profiles
First and foremost: the tool must be adapted to different teams and company profiles. Although it may seem basic, we can find CRMs in the market that are perfectly adapted to sales teams and processes. Still, nevertheless, they are not prepared to provide the necessary information to technical teams in charge of installing, for example, a service.
Why is this functionality so important? That the system allows creating different types of users with access to specific functionalities and ways of interacting with different information allows giving a correct response to the customer throughout the customer journey. And not only is it the basic pillar of the customer experience, but it is also the basic pillar of productivity and time management. It is not about looking for data but about processing it correctly to receive the exact information at the right time.
The priority for CEOs and CMOs: the automation of sales, customer service, or loyalty processes, from prospecting to closing sales. Geolocation, activity reporting by voice or notification of the next task are basic functionalities for day-to-day business. The tool must become the impetus to get to the next phase of the sale.
Here simplicity is the winner. Anyone who starts using the mobile application or the web platform has, in a short time, to work perfectly with the tool. If your team spends more time reporting calls, visits, or tasks, the software puts more impediments than facilities. Do not delay in looking for a solution!
The real-time. This buzzword is true in CRM? Just as the activity report and communication with the client must flow, the analysis obtained must be in real-time. It is useless to see how the sales of a product have fallen three months after that fall occurred. That is why it is so important that the reports provide real-time data, are immediately accessible from any device, and adapt to different profiles.
A CRM linked to an ERP
Can a CRM, in turn, be ERP? Payments and collections. If you work with a CRM, on the one hand, and an ERP, on the other, you are paying for two tools when there are systems on the market that combine the best of a CRM with the functionalities of an ERP. Here also comes the automation of processes. Seeks that the system sends invoices to the client at the correct time and makes the necessary payments.
The best ally of marketing
A tool to empower marketing? The CRM systems that exist in the market are usually the best commercial tool, and the marketing departments have to support them in their sales process. But this department is no longer what it was. Digital strategies prevail, and to streamline the management of leads that arrive from websites, online stores, or different campaigns, those leads or contacts must be automatically registered in the tool and reach the consultant who will accompany the client in the purchase process.
Artificial intelligence to predict all events
Artificial intelligence, is it reality or a thing of the future? Predicting events such as the impacts necessary to close a sale, customer preferences, or the sales of a certain product are functionalities of CRMs that begin to incorporate AI into their system. The best CRMs only incorporate this functionality on the market.
Adapt to any company
Be scalable. If your business is not static, why should the central tool be? It must be designed to adapt to the processes of any company and sector. From a multinational to an SME. And you must do it without great effort, in a way as quickly and easily as possible. The company should never be the one that adapts to some processes previously set in the tool.
The best of the best CRMs: the winner for years
Analysts at G2 Crowd, a software comparator based on the independent opinions of various users, have concluded for another year that Microsoft Dynamics 365 is the best CRM.
What are the best CRMs for my company? The final decision.
- An easy-to-use, intuitive CRM program in Spanish. For traditional teams that use this system for the first time, it is of utmost importance that they start working with it without great effort.
Leaving the spreadsheets aside is not an easy task, but if you love the tool, you will forget that excel existed before.
- Opt for the company in which the tool is not only marketed but also develops. In this way, the consultants will adapt the tool to the business processes correctly. In addition, the support team will know all its functionalities perfectly to help you, not only in the implementation process but also during necessary future developments.
- Companies need a platform that transforms with the business without having to rethink the entire system. That adapts without great effort to a specific sector that is evolving. In addition, that it does so together with the needs of the different departments and profiles involved in the entire customer journey.
Put aside the prevailing multi-channel approach today, towards an omnichannel approach in which it is straightforward to give the correct and fast response to the customer. In this sense, integration with the tools involved in the process must be simple, without great effort.
All this information would be if it didn’t help to increase your sales — because the objective should always be to sell more. Of course, you want to sell better than your competition. Are you ready to choose the best CRM system for 2021?
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New Domain Extensions Are The Future for Startups – ReadWrite
Domain names — the focal point of the internet. There is no doubt the existence of a big-three-domains consisting of the .com, .org and .net. These three reign supreme. For over 30 years, these domain extensions have been used to house some of the internet’s most recognized websites. But with each passing year, these three popular domains come closer and closer to their digital transience. This is thanks to the ever-increasing unavailability of these domains as well as the rise of more creative, contemporary and vastly flexible alternatives.
In the early days of the Internet, like the 90s and 2000s, you could only choose from these three “dot” domain extensions. This small selection pool made the choices highly sought-after by default and tolerably iconic in their own right. But like every icon of the 90s and 2000s, their relevance fades with each passing year. Yet despite this fact, these domains – the .com in particular – are still a go-to for many entrepreneurs who are on the cusp of launching their next venture. And you can’t blame them. When we picture successful websites, they almost all seem to use one of these three domains as their home on the web – think Amazon.com, Wikipedia.org and SpeedTest.net.
“Sorry… that domain is not available.”
Most entrepreneurs have spent hours, days, or weeks brainstorming new business names. Then they enter their ideas into GoDaddy only to be met with a message saying, “Sorry… that domain is not available.” The immense popularity of the big-three domain extensions has resulted in fewer and fewer web addresses, with those extensions being available. As a result, these domain extensions can no longer do what they once did so effortlessly: establish a memorable address on the web.
It’s a lot like real estate; the folks who are early to the game get the best picking. With the domain registrar VeriSign reporting over 360 million domain registrations by the end of the first quarter of last year alone, there is no question that the internet real estate market is saturated. Having an entire market saturated presents an inimitable challenge. However, business is a field overflowing with challenges that are met with triumphs by way of solutions. Herein comes new domain extensions.
New Domain Extensions vs. Traditional Domain Extensions
During the last few years, we have ushered in a new era of internet real estate. The failing availability of the .coms, .orgs and .nets has given birth to some catchy new domain extensions, including everything from .earth to .agency. The list truly is endless.
New domains now bequeath creative power to young companies and extend their branding possibilities. For example, a new fictitious accounting group called Billiton Accountants would likely opt for the domain names, billiton.com or billitonaccountants.com, but both are, of course, taken. In that case, a solid substitute would be billiton.accountants. It’s short, memorable, and most importantly — it’s still available (at least as of this writing).
The sales pitch encouraging the choosing of new domain extensions as opposed to a traditional extension is centered around these points:
These new domain extensions are still just that, new. Thanks to this novelty, a vast majority of unique and distinctive name combinations remain untouched. This creates a coveted opportunity for more businesses to get a domain name they actually want.
Uniqueness is at times tantamount to memorability. Nothing makes something more memorable than being unique. Owners of new domain extensions will tell you how intrigued clients and prospects have been when presented with a business card festooned with a new domain extension — especially if an awesome wordplay is involved. For example: thebillionairesclub.com could just be thebillionaires.club.
New domain extensions are the future, and large corporations like Google know that. So for case, rather than go the traditional route, Google opted for the domain abc.xyz for its holding company Alphabet. This allowed Google to secure a piece of coveted internet real estate and create a level of protection surrounding their sister brand. And many other top corporations are grabbing these names in an effort to protect their brand.
A Prime Time to Protect Your Brand
In building on the point of protecting ones’ brand, another new wave of domain extensions known as Brand TLDs (top-level domains) are just around the corner. A Brand TLD allows a company to use its brand as its domain. Over 600 companies have applied for brand TLDs, and some companies are already using them. For instance, Google already has domains like ai.google, and British broadcaster Sky has already set up a redirect for the q.sky domain.
Despite their rise in popularity, many wonder if using a new domain extension rather than a traditional one could affect their website’s performance in search engines. The answer, according to Google themselves, is no. Using a new domain extension will not hurt your website search performance. Not utterly surprising given the companies own endorsement of these new domains.
Although the .com, .org, and .net domains will still be around for many more years, they will likely be used less and less with each passing year. Founders in the business naming phase can stop worrying about whether their .com is already taken (just accept that it most likely is) and start thinking of all the creative web addresses they can create using new domain extensions.
The internet is a vast space with an infinite amount of potential. And while the big-three domain extensions are still alive and well, they’re getting closer to their digital transience. As such, it might be time for you to consider more creative alternatives that can help your website reach its full potential in this era of change.
This is indeed a prime time to make a solid impression and bid farewell to the .com, .net and .org domain extensions. What interesting domain names will you create?
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Paying Employees With Crypto: Can Your Business Do It? – ReadWrite
Cryptocurrency has made some remarkable progress in the past few years. Bitcoin hit a peak of more than $60,000 this year, a jump of more than $50,000 since the year prior. Services like PayPal are also expanding crypto support as the once-niche resource breaks into the mainstream.
Not long ago, businesses were hesitant to dip their toes into the world of cryptocurrency. It seemed like a fad, was too volatile, or lacked the legitimacy to be a worthwhile business investment. Now, with major banks and other companies embracing crypto, more start to believe its benefits finally outweigh its risks.
Many businesses now accept cryptocurrency payments for their products and services. Some have gone a step further, though. For example, there’s a blossoming trend of companies paying their employees with Bitcoin or other cryptocurrencies.
If you’ve heard of this trend, you likely have a few questions. Is it legal to pay employees with crypto? Is it practical? How could a company do that? Here’s a closer look.
Benefits of Paying With Crypto
Why a business would want to establish a cryptocurrency payroll may not be immediately clear. Crypto compensation is a complicated process, but it can have several benefits, too. One of the most significant is its security and efficiency, especially for international payments.
With fiat currency, cross-border payments have to go through conversions and intermediaries, which can incur fees and slow things down. Since cryptocurrencies run on decentralized blockchains, they can reduce costs associated with these payments. For example, employers can send money to international employees instantly without any intermediaries.
The distributed and transparent nature of blockchains also gives crypto payments some security benefits. Anyone can see blockchain transactions, but no one can change them. This transparency and security help establish more trust for payments, which is particularly helpful for independent contractors and freelancers.
Employees may want crypto payments because they can help them make more money without extra work. For example, instead of immediately converting their crypto, workers could wait for its value to rise, then sell it and make a profit. This easy extra money could help workers like nurses, teachers, chefs, and truck drivers who face more challenges and risks than most professions in America.
Companies in some competitive fields like the tech industry could enable crypto payments to attract top talent. By offering this type of compensation, businesses show they’re forward-thinking early tech adopters, attracting similarly minded employees.
The best and brightest, interested in new and exciting tech, would bring their talents where they believe they’re most welcome.
Challenges With Crypto Compensation
For all of its benefits, crypto compensation still has some considerable obstacles in its way. Most notably, its legal status is hazy at best. The Fair Labor Standards Act requires employers to pay in cash or its equivalent. One could argue cryptocurrency is a legitimate substitute for cash, but without much legal precedent, the Department of Labor may not see it that way.
There are also state laws to consider. For example, some states require employers to pay wages in U.S. currency, which would disqualify decentralized alternatives like Bitcoin. Many of these have exceptions but would still need some potentially complicated legal loopholes to pay workers in crypto.
Crypto compensation may also be a headache when it comes time to file taxes. Regulations are still unclear about cryptocurrency’s taxable status, and they could change as crypto grows more popular. Companies may have the resources to understand and handle these strange tax situations, but individual employees may not.
Cryptocurrency’s volatility can benefit employees by giving them “free” money, but it can also have the opposite effect. For example, imagine if a company pays a worker in Bitcoin, but Bitcoin’s value drops before the payment hits the worker’s bank account. Quick value changes like this can end up with employees not getting their full compensation.
If companies use crypto compensation to attract tech-savvy workers, they could encounter interoperability issues. Different blockchains lack interoperability, so much so that users can’t transact Bitcoin for Ether without a centralized crypto exchange. So if companies pay in a different cryptocurrency than an employee uses, it would quickly lose its luster.
Is it Worth it to Pay Employees With Crypto?
It seems that for every benefit of crypto compensation, there’s a challenge to match it. Still, it’s difficult to say whether or not something is worth it based entirely on hypothetical situations. Looking at real-life examples of companies that have instituted some level of crypto payments can offer more guidance.
An employee for an unnamed U.S. company described their experience with crypto payments to MarketWatch. After paying this person for contract work, the company’s CEO asked that they return the crypto after its value rose 700%. Of course, the CEO can’t enforce this, as it would be a breach of contract, but the situation does highlight some of the troubles of crypto compensation.
Crypto’s rising or falling value can make employers feel they’ve overcompensated workers or workers feel employers have underpaid them. While these transactions may be perfectly legal, provided the employee elected to receive payment this way, they can create tension. So even if you have the legality, taxes, and logistics figured out, crypto payroll can still be a risk.
Of course, this one story may not represent how crypto compensation would play out for other companies. Nevertheless, other organizations are taking an interest in it and could serve as helpful examples.
As more prominent organizations embrace crypto payroll, the practice will gain legitimacy. In addition, standards for doing so will develop, and legal regulations could change to accommodate these payments. So, while crypto compensation may be a risky venture now, it may not be in the future.
How Crypto Payroll Could Work
Instituting a crypto payroll system today could take a considerable amount of preparation. It’s still a risky endeavor, so companies should plan thoroughly to mitigate the associated challenges. First, there’s the issue of legality. There are a few prerequisites for these payments to be legal.
Since many states require employers to pay workers in U.S. currency, they could use a conversion service. In this system, employers would send a payment in dollars, which then rapidly converts into crypto at that moment’s exchange rate. Alternatively, crypto payments could work as bonuses or overtime payments, while U.S. currency accounts for most workers’ paychecks.
Since regulations around independent contractors are less stringent, these workers are ideal for crypto compensation. No matter what type of worker receives crypto payments, though, it must be voluntary. In addition, employees have to elect to receive payments in cryptocurrency. Otherwise, employers could run into legal trouble.
Both employers and employees may need to create a crypto wallet to facilitate payment. Thankfully, this process is becoming easier all the time. Companies can even use peer-to-peer payment apps like PayPal to send crypto payments, which may be the easiest option. These third-party services come with built-in crypto wallets, but businesses must ensure they’re secure first.
Companies should also make sure everyone involved understands the risks too. All parties should know the potential complicated tax implications and accept crypto’s volatility. Everyone should also record conversion rates at the time of payment to help with their taxes later.
Cryptocurrency Is Becoming More Legitimate
Crypto compensation is still a new concept, so it will take some time before it’s a reliable, safe business practice. As more companies look into it, though, the process, as well as cryptocurrency itself, will gain legitimacy. As that happens, regulations will clear up, and new services will appear to facilitate these payments. Thus, in the future, crypto compensation may not carry many risks at all.
At this point, it’s clear that cryptocurrency is more than a trend. It’s a well-established, growing resource that businesses may not want to ignore for much longer. Before long, it could be a central part of how companies operate.
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How to Create a Non-Fungible Token – An ultimate Guide
The world of Non-Fungible Tokens (NFTs) offers a golden opportunity for entrepreneurs to maximize the traction of their business. They have a soaring market capitalization of $22.25 billion and a daily trading volume of $2.68 billion, according to CoinMarketCap.com. Hence, trading in crypto collectibles is a profitable investment. We cannot wait to unveil the same! So, stay glued to know more about Non-Fungible Token Development.
What is a Non-Fungible Token (NFT)?
It is a unique kind of crypto collectible with characteristics like immutability and non-interchangeability. NFTs are created on blockchain networks like Binance Smart Chain, Cardano, Cosmos, Ethereum, EOS, Flow, Polkadot and TRON.
What has contributed to the increasing popularity of Non-Fungible Token Development?
Millions of dollars are being earned by artists, content creators, fashion designers, game developers, filmmakers, meme creators, photographers, and sportspersons by selling their work for a high value in numerous NFT marketplaces. The crypto-collectibles are getting aggressive bidding from interested investors leading to a spike in their selling price.
Some big players like Binance, BuyuCoin, Collectible, eBay, Fox, Light Media, NewAuction (NAU), NFTmall, Rowket Market, Ticketmaster, VANCAT, and xSigma have also announced the launch of their own NFT selling platforms in the future. This will lead to heavy competition in the crypto industry.
Additionally, the NFTs have also eliminated the cumbersome role of middlemen/intermediaries in the system. Content creators can set their own price for the work without paying a brokerage or commission to anyone.
The step-by-step process to create a Non-Fungible Token (NFT)
- Ideally, the artists and designers should develop their NFTs – on the robust Ethereum blockchain network. It has a sturdy framework and supports different Dapps and DeFi projects.
- The content creators have to follow the guidelines – and rules of the ERC-721 and ERC-1155 Non-Fungible Token standards.
- ERC-721 implements an API – for all the tokens held in the secure smart contracts. It contains details like the token ID and the unique token pair address.
- ERC-1155 is a multi-token standard – where each NFT has its own metadata and supply. It consists of different rules of token transfer (single and batch).
- They have to set up a crypto-compatible digital wallet – like Coinbase wallet, MetaMask, MyEtherWallet, and Trust wallet.
- The artists who possess fiat currency can convert them – into Ether (ETH) cryptocurrency by registering on Binance and Coinbase.
- The content creators will undergo KYC/AML verification – while registering on the NFT marketplace.
- They need to link their digital wallets – on the NFT marketplace by entering details like the Etherum wallet number and total funds kept in it.
- Some of the popular Ethereum-supported – crypto collectible selling platforms are Mintable.app, OpenSea, and Rarible.
- They need to upload their unique work – in the form of images (JPEG) and videos (Mp3 and Mp4) on the NFT marketplace.
- The online platform will automatically mint – the valuable NFT.
- The creator can add details like – accepted payment methods, banner image, description, and price for their digital collectible.
- The NFT is listed – on the online marketplace for sale.
- Once the crypto collectible has been sold – to an investor, the content creators have to pay off different expenses like auction fees, a commission on the sale, minting charges, and transaction processing fees to the NFT marketplace.
What are some popular examples of NFTs?
Unquestionably, it has the largest market cap of $8.46 billion and a total supply of 1 billion. THETA is a 100% decentralized video streaming network launched in 2018. The content creators will earn more revenue from the THETA native crypto token through peer-to-peer (P2P) transactions. Apart from this, the viewers of videos will get rewards from Theta Fuel (TFUEL) tokens.
Priced at only $0.36, the Chiliz NFT has the second-largest market capitalization ($2.14 billion) in the industry. CHZ acts as a digital currency for the entertainment and sports industries.
The fans can purchase the Chiliz crypto collectible and get benefits like decision-making powers and voting rights. Finally, the users can buy them from exchanges like Binance, Bitpanda, HBTC and Mercado.
The MANA NFT costs only $0.97. It has a daily trading volume of $254.14 million with a total supply of 1.58 billion. The Decentraland (MANA) NFT is created on the Ethereum-based smart contract.
Investors can use NFTs to play interactive games, purchase virtual property, and also experience 3D and Virtual Reality (VR). The buyers can also purchase the LAND tokens with MANA. The Decentraland gameworld acts as an enormous Metaverse that increases revenue for content creators.
Investors earn high returns by monetizing their LAND tokens through advertising, leasing, and offering paid experiences to other users on the platform.
Different use-cases of NFTs
Digital collectibles are sold through artwork, domain names, fashion accessories, games, metaverses, memes, music, photos, software licenses, sports goods, trading cards, tweets, videos, and virtual property in the market.
Crypto collectibles are also heavily influencing different industries like e-commerce, entertainment, gaming, social media, and sports.
Why is it the perfect time to enter the NFT market now?
According to Non-Fungible.com, NFT sales have reached a humongous value of $30.53 million with 10311 primary and 7930 secondary sales in the market. There are a whopping 705,691 different crypto-collectibles, according to data given by CoinRanking.com.
More auction houses, art galleries, B2B ventures, celebrities, crypto exchanges, e-commerce platforms, entertainment firms, gaming companies, and sports teams are also launching their brand new NFT marketplaces. Above all, it indicates a high level of interest and the opportunity to make a huge profit.
Venture capitalists (VCs) are also supporting the business ideas of innovative entrepreneurs due to the favorable market conditions for the trading of NFTs on online platforms.
How to earn a large amount of revenue from Non-Fungible Tokens (NFTs)?
The buyers of Non-Fungible Tokens (NFTs) can make a hefty profit by selling them in different secondary markets. Also, the sellers of crypto-collectibles get income from numerous sources like sales (primary, secondary, and private) and royalty for every resale.
Entrepreneurs who own the NFT marketplaces earn their income from bidding fees, initial setup charges, listing fees, minting charges, selling multiple digital collectibles simultaneously, and transaction processing charges.
How do NFTs impact the environment?
Non-Fungible Tokens generate a lot of carbon emissions when they are minted on numerous blockchain networks. Nonetheless, NFT marketplaces are attempting to use renewable energy for supplying electricity to the miners.
Hence, entrepreneurs must reduce the energy consumption during bidding, canceling, sales, and transfer of ownership of NFTs.
Nifty Gateway, a premier NFT marketplace, has announced plans to become carbon negative by upgrading its technology. Artists and investors can know their carbon emissions from their Ethereum wallets by using a tool made by Offsetra.
What is the solution for NFT marketplaces to decrease energy consumption?
Furthermore, the usage of computational energy will reduce by a significant 99% once Ethereum makes a full switch from the Proof of Work (PoW) to the Proof of Stake (PoS) consensus mechanism on its new Ethereum 2.0 version. Subsequently, other alternatives like side chains (Palm) and Layer 2 transactions can also reduce the overall impact on the environment.
Know the different marketplaces for buying and selling NFTs
The top NFT marketplaces by sales are CryptoKitties, Sorare, Ethereum Name Service (ENS), Decentraland, and MegaCryptoPolis. Without a doubt, the popular NFT marketplaces in terms of trading volume are Decentraland, Sorare, CryptoPunks, Meebits, and SuperRare. Entrepreneurs can create a new NFT Marketplace platform like the top NFT marketplaces.
The most expensive NFTs sold in the market were CryptoPunks collection of Portraits ($16.9 million), Death Dip ($1.79 million on SuperRare), Metarift ($905,236 on MakersPlace), Reflection ($869,487 on SuperRare), Noriko Soramoto ($618,575 on Rarible), and GOAT ($597,142 on MakersPlace).
Undoubtedly, 2021 will see new NFT projects and new records in the crypto industry. A new revenue-sharing agreement has come out in the market due to NFTs. Additionally, the future of crypto-collectibles will depend on copyright infringement, duplication, and taxation laws related to trading and transactions.
In contrast to building crypto-collectibles from scratch, entrepreneurs can reach out to a highly skilled Non-Fungible Token development company and make it big in the thriving market.
They can get services like the creation of ERC-721 and ERC-1155 based-NFTs white-label clone solutions of NFT marketplaces, onboarding of prospective investors, integration of digital wallets, and NFT marketing. Hence, progressive entrepreneurs can move forward in the industry by initiating Non-Fungible Token development.