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Modern Auto Technologies Vital for Your On-Road Safety – ReadWrite

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Debraj Chatterjee


Gone are the days when seat belts and airbags were considered the top safety features in a vehicle. The continuous work of the engineers has enabled them to design new and improved safety techs that can make our journeys significantly safer. With increasing traffic on the roads, there is no better time to take advantage of these auto technologies. So before buying your next ride, after getting the revs check report, make sure the vehicle contains most of these advanced features.

One of the coolest features on automobiles these days honor is Adaptive Cruise Control (ACC).

Depending on various Automakers, this system varies, but there is a similar sort of camera/radar in order to take in count the vehicles ahead of it. If you know the vehicle’s type and speed in front of you, it’s more convenient to adjust the speed. Regular cruise control helps to maintain a uniform velocity unless the driver starts to intervene. On the other hand, ACC offers a flexible mechanism to control the car’s speed after considering the speed of the car in front of it.

Here is a list of the top car technologies that can help you stay safe on the road, from reactive and responsive features to adaptive and automatic assist systems.

Please note, different automakers name these systems differently, so we will also give you the alternative names of these techs.

Modern Auto Technologies Vital for Your On-Road Safety

Adaptive Cruise Control and Adaptive Headlights

Adaptive Cruise Control (ACC) works to maintain a safe distance between your car and the vehicle ahead by automatically altering the speed of your car. You can configure the distance you want to keep between the vehicles; it could be one to two lengths or three to four lengths of cars.

The Adaptive Cruise Control With Stop And Go is an extension of this technology, which lets your vehicle run at a meager speed. In addition, the car can stop completely and start again, making it an ideal system for stop-and-go traffic. This system is also known as Adaptive Cruise Assist, Active Cruise Control, Smart Cruise Control, Intelligent Cruise Control, Smart Cruise Control, and Radar Cruise Control.

The Adaptive Headlights is a responsive tech created to aid in lighting the road ahead during turns. These are especially useful to increase nighttime visibility on curved roads. The lights follow the direction of the steering wheel or point where the wheels are. We also call it Dynamic Bending Lights and Active Bending Lights.

Another similar tech called Automatic High-beam Headlights mechanically shifts between the high- and low-beam lights as other cars draw near or in different light settings. So, for example, with a high-beam on when your vehicle senses an approaching vehicle, it will automatically change the high-beam to low-beam.

Wonder how the cruise control works?

In some scenarios, if the car comes suddenly into the passing lane from the inside lane. Then, you might see that the RAV will spike in the braking system. Moreover, when you are approaching a slow vehicle, you notice that your car slowly begins to reconcile with the car ahead of you. All these are because the computer system uses an algorithm that counts on the rate at which you are closing the car. In case the car ahead is faster, then it starts to neglect the effect. Indeed, the algorithm works similarly when you are pressing the brake pedal yourself.

Forward Collision Warning and Automatic Emergency Braking

Forward collision warning alongside automatic emergency braking is one of the prominent achievements in the field of safety and security. It has been a driving force for the Automobile to invest a large sum for research and innovation. It marks its beginning from the development of stability control. In fact, Jake Fischer, director of auto testing for consumers, summons this technology to be in place for all the vehicles as soon as it becomes possible for the manufacturers to realize its importance. Furthermore, he also claims that this feature could transform auto safety.

Forward Collision Warning (FCW), also known as Frontal Collision Warning, Forward Collision Alert, or Pre-Collision Assist, warns you when a collision is imminent. The warning comes through voice beeps and flashlights on the instrument cluster. Going through the working principle, it uses lasers, cameras, radars, or might be the combo of such techniques to scan the condition of the road ahead of your car and makes you alert in case that vehicle is moving slowly. The driver will be aware through haptic, visual, or audible systems.

An extension of the FCW is Automatic Emergency Braking (AEB), which controls its own hands when the crash is impending. When you fail to apply the brakes, the system does the job. Most AEB systems work when the car is in forward running mode; however, a few also come with the reverse braking mechanism. The AEB system may not avoid a crash, but it could definitely minimize its severity.

Some other common names for AEB are Collision Mitigation Braking System, Pre Sense City, City Collision Mitigation With Braking, City Safeguard, and Safeguard Plus.

Automatic emergency braking with pedestrian detection is another handy system that applies brakes when it detects a pedestrian. The system uses a combination of cameras and radar sensors to detect a passerby. Both the frontal and reverse braking systems are available, but most cars come with frontal pedestrian impact mitigation braking.

The car that also offers the Automatic Emergency Steering (AES) feature can even steer itself to avoid colliding with the pedestrian or any other object.

Lane Departure Warning, Lane Keep Assist, and Lane Centering

You know how important it is to keep the car in a lane; a slight steer can be disastrous. The Lane Departure Warning (LDW), also known as Lane-Departure Alert, helps you keep in your path by alerting you when you drift over the lane markings. Most systems give you an audible warning; however, some give you visual or tactile alerts, as well. Moreover, these systems also co-work with other technical features like an autonomous emergency braking system and adaptive cruise control.

The Lane-keeping Assist (LA) is a prevalent technology available in self-driving cars that can steer your vehicle back into its lane when it glides over lane markings. The system works with lane-departure warning, alerting you first before pulling you back in the lane. Automakers use different names for the LA, such as Road Departure Mitigation, LaneSense, Lane-Keeping System, Lane Assist, and Lane-Keeping Aid.

There is a provision for steering to keep the car in the correct position in the newer system, whereas the older system might use the phenomena of applying the brake to do so. So, yes, the amount of steering that requires nudging your car depends on the condition of the road.

Lane Centering, also called Lane-Keeping Assist, Lane Assist, Steering Assist, Lane-Following Assist, and Lane-Tracing Assist, thwarts your vehicle from gliding over the lane markings. Instead, it keeps your car in the center of lane marks. While Lane-keeping Assist is a reactive function that activates only when the vehicle starts drifting over the markings, Lane Centering is a proactive system. It means it makes sure your car always remains in the center of its lane.

Final Words

Besides these auto safety techs, Blind Spot Monitoring, Night Vision, and Surround View Camera are also very vital systems to ensure your security on the road. That said, you must always remember that these auto technologies are just for your assistance.

As a driver, you should be attentive and adopt defensive driving techniques all the time. For example, you should always drive within the speed limits, keep an eye on the rearview and side mirrors, and ensure you do not get distracted by anything in the vehicle or outside.

Image Credit: provided by the author and istock; thank you!

Debraj Chatterjee

Debraj is a Founder of LMN SEO Services and oversees strategic, operational and invest Peng aspects of the company’s wide ranging digital content & digital revenue activities.

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7 Best Cryptos to Buy During Altcoin Season – ReadWrite

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I’ve been on the sidelines with cryptocurrencies, but it’s an asset class that is fascinating for many reasons. For many crypto investors, the conversation about best cryptos begins and ends with Bitcoin (CCC:BTC-USD). However, it’s becoming increasingly apparent that Bitcoin does not need to be your digital currency of choice.

That’s because there’s been a massive wave of altcoins that have entered the cryptocurrency market. Altcoins (or alternative coins) are loosely defined as any coin that is not Bitcoin. Based on that definition, Ethereum (CCC:ETH-USD) is the most well-known altcoin. But there are now dozens of other altcoins competing for attention.  And some of these may be considered the best cryptos for speculative investors.

For a long time, the price of altcoins had a strong correlation to the price of Bitcoin. But that has started to change. This may be a sign of a maturing market. Altcoins are typically created to solve specific issues that Bitcoin leaves unresolved. However, in a free market, investors are free to vote with their dollars (in this case their digital dollars). And in that regard some altcoins are looking more useful over time.

With that in mind, here are seven of the best cryptos that you may want to consider.

7 Best Cryptos for a New Season

Cardano (ADA)

I didn’t include Ethereum on this list of best cryptos, but that’s not because it doesn’t belong. However with only room for seven of these, I didn’t want to take up a spot with the altcoin that many investors have already formed a strong opinion about.

And that brings me to Cardano, which many crypto analysts view as a hedge against Ethereum. One thing I liked about Cardano when it first launched was that it’s a proof-of-stake (PoS) coin. This set it apart from almost all other altcoins at this time. While this will not always be an advantage, it did give Cardano a first mover advantage as it tried to separate itself from Ethereum.

Cardano is launching its network in five phases. The network will not officially launch until all five phases are complete. It’s a methodical approach that may frustrate some investors. However, ensuring it can be right and maybe not first, would appear to be a solid approach.

Cardano is a proof of stake (PoS) coin that uses the Ouroboros algorithm.

Neo (NEO)

Speaking of PoS coins that serve as a hedge against Ethereum, we have Neo.

Neo is the native currency of the NEO blockchain. It is frequently referred to as the “Chinese Ethereum.” That’s because the NEO blockchain enables smart contracts. And the sheer size of the Chinese market offers investors a reasonable assurance that Neo will find a space among the best cryptos. However, investors should be looking at Neo as a hedge against Ethereum.

Neo is slightly less decentralized than Ethereum. That’s because the network relies on fewer than 10 nodes to make up its decision making.

The total supply of Neo is limited to 200 million. Approximately 165 million have already been distributed. This means that the value of NEO should rise as demand increases.

A recent catalyst for the cryptocurrency is the blockchain’s launch of the N3 mainnet. Neo’s price shot up over 150% after the launch. And even though there’s been some correction since that time, Neo looks like a solid option for crypto investors.

Litecoin (LTC)

Litecoin has surged in 2021 because it looks like a strong candidate to address one of the strongest obstacles to cryptocurrency adoption. The cryptocurrency offers faster block hashing times and lower transaction fees than Bitcoin. This has many analysts believing Litecoin could be an altcoin that achieves retail adoption.

So you can imagine how excited investors got to hear that Walmart (NYSE:WMT) would begin to accept Litecoin as a method of payment. There was only one problem. The story was falsified. There’s no indication that Litecoin had anything to do with the deception. So I imagine that any selloff in the altcoin will be short lived.

That means investors are likely to focus on the reasons they like Litecoin to begin with. And the company is also giving investors another catalyst with its participation in the growing non-fungible token (NFT) market.

Binance Coin (BNB)

Binance Coin is another Ethereum rival. The company recently launched the Binance Smart Chain (BSC), which is clearly breaking up the monopoly Ethereum enjoyed with the DApp and DeFi communities.

Like Cardano and Neo, Binance is a utility token. So the value of the coin is tied to its utility and how much demand there is for that utility. In fact, part of the bullish case for Binance is that, unlike some utility tokens, there are many use cases for the BNB token with more being developed on a regular basis. In theory this means that there will be increased demand for the altcoin, which will increase its price.

Binance Coin is the fifth largest cryptocurrency with a market capitalization of $73 million. It’s also showing an impressive amount of liquidity, which is being combined with high trade volume.

Stellar Lumens (XLM)

Stellar Lumens strikes me as one of the more compelling altcoins because of its use case in facilitating cross-border transactions. As I wrote in January, “Stellar’s decentralized network allows users to create a digital representation of virtually any currency and then send or trade it across a single network. In theory this will allow coders and web developers to build functions like currency exchanging and trading systems directly into the sites and apps they develop.”

It’s a cousin of sorts to Ripple (CCC:XRP-USD). However, whereas Ripple targets banks, XLM is used primarily (although not exclusively) by individuals and small businesses.

Stellar Lumens illustrates the bullish and bearish case for altcoins. In this case, the coin has a specific use case. But that use case generated 4.3 million accounts the last time I looked. Since the Lumens (which is the altcoin for the Stellar network) has no value in and of itself, the value of the altcoin will come from the value of the Stellar network. The scarcity of the coin will also help add to its value.

Polkadot (DOT)

Earlier this year, I don’t think I would have put Polkadot on this list. But the DOT token has become the ninth largest cryptocurrency by market cap. A key reason for this was the successful launch of the company’s first parachain earlier this year. The polkadot parachain can handle as many as one million transactions per second.

Polkadot is an ecosystem of connected blockchains. The central chain provides security for the entire network, while the side chains (which are called parachains) make the Polkadot network more scalable. Some would even say the network is more scalable than Ethereum.

Parachains will also allow developers to build “bridges” that allow parachains to connect to external networks (think Ethereum or Bitcoin blockchains). A key benefit of parachains will be the ability to create a smart contract on the Ethereum blockchain. But the contract could simultaneously interact with a blockchain that is designed for different information. Both transactions could be managed in parallel.

Chainlink (LINK)

Last on this list of best cryptos is Chainlink, which may seem like a grizzled veteran, having been launched in 2017. Like many altcoins on this list, Chainlink is primarily used for smart contract applications. Chainlink is known as a crypto “oracle” that uses data from the outside world to confirm aspects of a smart contract.

For example, if a contract is supposed to make a payment when certain conditions are met, Chainlink is used to confirm the conditions were met. This may not seem like a big deal, but it is.

This is one aspect of the blockchain that is making it popular in the DeFi sector. As Alex Sirois wrote, blockchains “don’t allow data to be gathered from outside their chain or for data to be sent off their chain.”

Chainlink provides a potential solution for both of those issues, and that will likely by enough to keep interest in LINK strong.

On the date of publication, Chris Markoch did not have (either directly or indirectly) any positions in the securities mentioned in this article. The opinions expressed in this article are those of the writer, subject to the InvestorPlace.com

Chris Markoch is a freelance financial copywriter who has been covering the market for seven years. He has been writing for InvestorPlace since 2019.

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20 Team Building Activities Your Team Will Actually Love – ReadWrite

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team building activities


The human race has evolved over millions of years by sticking together, working in groups and teams. Living in groups has helped humankind survive on this planet and thrive better than any other species. Considerable credit goes to this particular nature of humans, i.e., living in teams. Therefore, team-building activities are a must for relieving the stress of employees.

Most jobs today — especially in tech, involve interacting with others, and often, these team members are not even in the same line of profession. So there has always been the need for dedicated, effective teamwork in any field — whether that means jobs in the business sector, science, or finance.

Steve Jobs revolutionized the entire pattern of living with his innovative and creative mind — but without his team of hard-working professionals and their abilities, his innovations would not have reached the hands of so many people worldwide.

All of the new world facts swirling around us makes it important to have effective ways to develop teams to obtain our best results. Here are 20 Team Building activities that can assure the development of professional bonds and coordination between team members:

 

20 Team Building Activities for Your Team

  • Blind Drawing

Aim:

This activity aims to develop good quality communication and understanding between team members and understand how they think.

Activity:

First, divide everyone into pairs. Then with each pair/team, do the following:

Give a pen and paper to one of them and give a picture to the other. Now the one with the picture has to explain to the other what it is without actually telling what it is. With this explanation, the other person has to draw the picture within a given time limit.

team building activities

Aim:

This game helps to know your team members on a personal level.

Activity:

This is a virtual game and is great to play during times like the unfortunate pandemic — or anytime you have a large portion of the team working from home (like work-from-home-Friday). Each member has to make a short video of their homes and their favorite things about it and show it to everyone.

team building activities

Aim:

This fun activity works great to help team members bond with each other and design effective strategies for problem-solving.

Activity:

Firstly gather some eggs and make several teams of 3-5 people. Give each team some office supplies like tape, pencils, straws, plastic utensils, etc. The teams will have 20-30 mins to create a platform that’ll prevent their eggs from breaking when dropped from the 2nd floor.

team building activities

Aim:

The activity is highly based on trust, communication, and effective listening, which are integral for any team.

Activity:

Find an open space and place obstacles on the floor like cones, bags, drink cups, water bottles, etc. Then, divide everyone into pairs and put a blindfold on one team member. The other team member must help the blindfolded member cross the obstacle course (without touching anything) by voice instructions.

team building activities

Aim:

This activity promotes self and mutual awareness. It also helps team members understand each other on a personal level.

Activity:

Ask everyone to take coins out of their purses and wallets. The entire group is supposed to create a logo using these coins and other materials like notebooks, pens, etc. The logo should, in some way, represent their team/organization. At the end of 15 mins, ask everyone how that logo represents their department/organization or team.

Aim:

The classification game is a great activity for an icebreaker session for team building or a company party.

Activity:

Create groups of 3-5. In front of their teams, each person in the group says three sentences about themselves with a like, dislike, and one dream. At the end of a quick discussion, each team has to develop a category to describe their entire team as one single group like sporty, night-owls, rain-lovers, etc..

team building activities

Aim:

This activity aims to state the importance of minor decisions that affect the entire team.

Activity:

The leader has to choose a picture of some cartoon character and cut it into several small pieces. Then, each person gets one of the pieces, and they have to draw the same piece five times bigger. In the end, all the larger drawings are joined to see who dis-coordinated with the team. This is fun to do with paint — (as you see above) with acrylic on poster board. You can use cheap brushes from a local craft store.

team building activities

Aim:

This activity aims to create good communication and team building.

Activity:

Make everyone stand in a circle facing each other. Then ask everyone to grab the hand of a random person on their right and left sides. After everyone is holding hands, ask them to untangle and form a circle without leaving any hand until they are in a tight knot — have a rule that they have to have someone step through (over hands) twice. Then have them untangle. (Yes, it is difficult to step backward over hands to untangle.)

team building activities

Aim:

Scavenger hunts test team-thinking and decision-making.

Activity:

Divide everyone into groups of 3-4. Leave clues at multiple points that lead to the final Prize. The team that reaches there first wins.

team building activities

Aim:

This game improves meeting productivity and motivates everyone to work instead of trying to leave the meeting.

Activity:

Before starting a meeting, make everyone stand and share what they aim to contribute to the meeting. The team will ultimately decide who actually contributed to the meeting, the point they shared earlier. The winner gets a prize.

team building activities

Aim:

Group juggle is a great icebreaker session for new teams.

Activity:

Make everyone stand in a circle facing each other and throw a ball at someone. The one who catches it has to say their name and throw it to someone else. The one who catches it has to do the same. After some time, throw another ball into the circle and continue the activity with more balls.

team building activities

Aim:

Improves meeting productivity and attentiveness.

Activity:

During routine meetings, say random things in the middle of the discussion topics and ask everyone about them at the end of the meeting to know who was listening. It can also be played as a team 1 vs. team 2 activity. You can also whisper an important point of a meeting in a person’s ear to the left and a different point to a person on the right. Then have them pass around the information around the circle. Finally, have the last two people who get the information tell what the information is.

Aim:

This team-building exercise inspires creativity and individual innovation.

Activity:

Divide everyone into groups and then share an object name with one member of each team in secrecy. They then have to explain what the object is, without saying anything but just with actions.

Aim:

It is a great way to break the ice for new hires.

Activity:

Write several pairs on pieces of paper, like Mario on one and Luigi on others. Ernie and Bert. Paste these papers on the back of everyone and make them find their partners. 

Aim:

The objective helps people work in groups and acquire problem-solving, creativity, and robust communication skills.

Activity:

Take a 2-meter long table cloth and make 4-5 people stand on it. The aim is to flip the cloth upside down, but the condition is that they can only use their feet to turn the cloth. Another way to do this is to have the team stand around the cloth and turn it over, never touching the ground.

Aim:

This activity is based on leadership skills and problem-solving. In addition, it aims to improve the overall teamwork and coordination of team members.

Activity:

Make some teams of any but equal sizes and give each team a jigsaw puzzle of equal difficulty. The twist is that some of the pieces will be mixed in different teams. The missing pieces can hence be negotiated among the teams, but whatever happens, will happen as one decision of the entire team.

Aim:

Truth and dare aim to develop honesty and interaction between team members.

Activity:

As simple as it is, truth and dare can be a very effective game to help your team know each other better and create stronger bonds based on honesty and interaction.

Aim:

This game improves problem-solving, knowledge about your office culture and is just also very fun to play.

Activity:

Create a list of trivia questions regarding your workplace and see which team gets the most correct answers. You can type a document of the questions leaving an area blank for the answers, or do a live quiz.

Aim:

Apparently, singing is a great building exercise and allows everyone to bond with each other.

Activity:

Your team can all go out to a karaoke bar or sing karaoke in the office with the help of karaoke games like SingStar. Our team has had great fun dividing into teams and picking songs at a karaoke bar, then trying to outdo each other and vote who picked the best song, had the best singers, did the best harmony, etc.

Aim:

It aims to develop coordination

Activity:

Make everyone stand in a circle with their heads down and eyes closed. Then they have to start counting to 20, but only one person can speak a single number at a time. If more than 1 person is speaking at the same time, they start at one again.

Conclusion 

There are numerous ways to build the team spirit of your company. We also play ping-pong, bocce ball, spike ball, various versions of volleyball (even without a net), and baseball (softball) when we can get to the field. By performing team-building activities, one can ensure a stronger bond together. The spirit of becoming the best team and achieving a collective goal helps boost confidence and further build trusting bonds. 

If you have employees who have a great connection and trust; you are already halfway through the success door. 

In the end, what matters is how happy your employee are. If they have a good time working at your organization, you will find a great coworking space. Let them mingle and choose your business as the best learning platform to which they have come up.

At the same time, engage them with skills and development programs to improve their skills, or they can take them as their hobbies like photography, public speaking, or some basic technical skills like dedicated WordPress hosting based web development which is quick and easy to learn.

What We Have Found

We feel that if you are using team-building activities — your team is much more likely to ask questions of each other when they don’t know a piece of technology — and they are happier to help each other with project issues.

The teams are more likely to work together to solve personal (work) problems rather than “tell” the boss/leadership that someone isn’t doing their job. They remind each other and are kinder and less harsh or judgemental to each other.

It is easier to engage your employees to do extra projects. The employees are more likely to keep themselves motivated to work towards your goal — This allows them to carry on with their side hobbies and learning. We have also found that our team building work has brought good results to our company in the end.

Nobody wants to keep changing jobs or avoid work until they are enjoying work with disciplined freedom. But, unfortunately, it seems that nowadays, everyone thinks it’s the responsibility of the HR Team to create better workplaces and cultures — but as a manager and leadership — you don’t always need HR to take care of everything — you can do it yourself. 

I hope you build stronger teams with these team-building activities.

Incidentally: these games are great with kids, families, and family reunions, and large parties.

Puneet Sharma

A serial entrepreneur and passionate SaaS Marketer working in multi online business niches like hosting, eCommerce, saas, real estate.

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How to Build Ideal Partner Personas for Channel Marketing – ReadWrite

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How to Build Ideal Partner Personas for Channel Marketing - ReadWrite


The world of marketing has become increasingly more complex in recent years. With omnichannel approaches, platforms, and various approaches to content. it can sometimes seem that a marketer’s work is never done. But, thankfully, new ways of dealing with our marketing issues have also arisen, including process improvement strategies, and new ideas.

How to Build Ideal Partner Personas for Channel Marketing

You will often hear the term channel marketing used, and it will often be used in conjunction with the term partner personas, but what do these terms mean? How can they benefit you and just how do you go about building this so-called ideal partner persona?

What is Channel Marketing?

At its simplest, channel marketing is about being involved in the total lifecycle of a product; from the point of initial production to its final usage by the consumer. That lifecycle can consist of several levels of people, organizations, and activities. Not to forget who is involved in the process as a whole.

Partners in your channel marketing help you promote the benefits of the product, either to end consumers or to other links in the chain. This can also include distributors, affiliate partners, agents, resellers, and other third parties.

Channel marketing is based on the idea that the relationship is both symbiotic and mutually beneficial. Unlike your normal way of promoting and advertising your products, your channel partners may be independent businesses who are promoting the same product as you, which means that your product can reach a different audience than if you were operating alone.

Third parties benefit as well as your business, as they may receive a percentage of overall sales or, in the case of resellers, they can access discounts if they buy your product in bulk. Channel marketing can also be of advantage if you do not have the (human or financial) resources to facilitate the required levels of marketing alone.

The Partner Persona

Image Credit: pixabay; thank you!

The first thing to emphasize is that a partner persona is not a real person. Instead, it is a representation of who your ideal channel marketing partner may be. It is most often based on market research and data analysis of who your target demographic consumers are. There are several benefits in defining that partner persona:

  • Identify – helping you find partners who are relevant to you (your business type, your market, and your target customers).
  • Understand – aiding you in understanding what drives your partners, what their perspectives are, and what motivates them.
  • Communication A good definition of partner personas means it can be easier to communicate with them, especially if you share a common UCaaS platform.
  • Engagement – It is easier to engage with any partners if you have a clear understanding of who they are and what they want.
  • Customization – clearly define your partner personas – it makes it easier for you to customize any partner programs to be mutually beneficial.

How to Build Ideal Partner Personas

Image Credit: pixabay; thank you!

Creating your perfect partner persona is not just a case of jotting down a ‘wish list’. If you approach this exercise without due care, and careful research, then you could do your business more harm than good. There are a number of factors that contribute to the partner persona:

  • Demographics – ideally, they should already be working with the demographic groups you want to target (or be positioned to do so). For example, if you want to offer content writing services, it would make sense to partner with an organization offering SEO optimization services and keyword research.
  • Size and Reach – the whole idea of bringing partners on board is to extend your reach and to increase sales. There is little point in partnering with a sole unit that has a limited customer base.
  • Credibility and Expertise – you want new partners to have some experience in your particular sector. Experience and knowledge of the product – or at least the product type – means they have credibility with potential customers.
  • Cohesiveness – when an organization offers products or services that complement your own, then they can make an ideal partner. For example, if you are offering a complex SaaS package, then a business that can offer localization testing could be a good partner to have.
  • Values – sometimes you have to look beyond basic financial factors and consider whether a potential partner meets your company’s values. For example, if you are producing reusable silicone cups and mugs, you will probably not want to partner with a company that produces a high volume of single-use plastic items.
  • Benefits – there should be some equality as far as benefits are concerned. That is not to say that any profits are equally split but more that you both benefit from forming any sort of partnership. That benefit does not have to be financial; it could mean increases (for you both) in brand awareness, visibility, reach, and reputation. For partners, it could also include a widening of their knowledge base if you offer product training.
  • Customer service -how does your potential partner provide customer support? Do they have a dedicated call center or use a high degree of automation such as IVR?
  • Goals – Ideally, a good partner should share some of your goals and motivations. If you both want to work towards the same – or similar – goals, then it is more likely that a successful partnership can be established.

How Do You Establish a Successful Channel Partner Program?

Image Credit: pixabay; thank you!

So, you’ve spent some time creating what you see as your ideal partner persona. And further research has identified potential partners that you feel fit that persona. How do you begin to create the channel partner program you have imagined. Some factors include the following:

  • Profile – build a profile of your potential partner. Where do they do marketing/selling? What challenges will they face in marketing your product? What help – if any – do they need in order to be a successful partner?
  • Program – put together what you see as a good reseller program. List the benefits they will receive and what support or assistance you can offer.
  • Introduction – finding the right way to introduce yourself can be crucial. Will you send an introductory letter with detailed information? Or will you arrange for a meeting (in person or virtual) to discuss this in more detail?
  • Timeframe – suggest a timeframe for the partnership to be authorized and established. This should include aspects such as product training (if needed) and an agreed start date for them offering your products to customers. This could also include a checklist for various goals or progress points.
  • Application and/or Contract – if needed, ask the reseller to make a formal application listing their qualifications to sell on your behalf and experience. If details are already agreed upon through meetings or calls, then draw up a contract that defines the relationship between you and what you both expect from the agreement.
  • Policies – this can be included in any contract and will cover all policies and procedures to do with your partnership. For them, that could include how to deal with leads and for you, it could also cover other factors such as training programs.

The Takeaway

Successfully marketing (and selling) your product has many different approaches. For example, you may want to combine content marketing for SaaS with a solid channel marketing strategy that includes partners who complement your product well. How you identify partners and build a program will also depend on the industry you operate in.

Software developers seeking partners may often ask what is QA and its place in your current business model. A business offering organic fruit and veg is going to look for a partner who values sustainability. Customizing your partner personas to suit you is crucial when approaching the issue.

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Grace Lau

Director of Growth Content

Grace Lau is the Director of Growth Content at Dialpad, an AI-powered cloud communication platform for better and easier team collaboration. She has over 10 years of experience in content writing and strategy. Currently, she is responsible for leading branded and editorial content strategies, partnering with SEO and Ops teams to build and nurture content. Here is her LinkedIn.

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