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How to Build Your Startup Brand from Scratch – ReadWrite

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Zaheer Dodhia


Every business starts somewhere, and for a startup, that somewhere is in the concept. You get an idea for a great product, and then you build around it. Every aspect of your startup goes back to the kernel of the original idea, because that’s how building works.

How to Build Your Startup Brand from Scratch

Everything needs a foundation.

If your ideas are the foundation and structure, your branding makes up the finishing touches that turn a construction site into a busy, thriving building. And just like the entirety of your company itself, your branding has to start somewhere.

Why Brand?

Launching a new company can be an iffy prospect. Just take a look at the lists of do’s and don’ts, the myriads of suggestions on how to structure and launch, concerns about backing and solvency, and the emphasis on startup resiliency and growth. There’s a plethora of warning information out there about how difficult it can be to start a company that actually lasts past the first few years — and the uncertain economic times that we live in are not making things any easier.

The US Bureau of Labor Statistics indicates that 20% of startups fail within the first two years, and the numbers go up to 65% within the first decade of operation. Investopedia cites lack of market research, lack of marketing, and poor internet presence as among the main reasons why startups crash so quickly.

All three of those things, however, can be addressed within a good brand strategy.

Other problems that plague startups, as well, can be met and answered by excellent branding. In part, a whole-cloth approach to branding can address the issues of:

  • Garnering attention before startup launch
  • Drawing in new customers
  • Building customer loyalty
  • Motivating customers to emotionally invest
  • Reaching new audiences
  • Crafting the best customer service experience
  • Communicating with the audience
  • Establishing as an expert in the field
  • Boosting traffic and search ranking

Every issue on the list is a problem that startups face — even in the best of times — but these things will definitely be faced today.

If you’re an entrepreneur launching your startup, you likely know that branding is a necessity. The real question is, how do you put your branding strategy together from the very beginning?

Here are some simple but absolutely vital steps to take. Use it to build your startup brand from the ground up.

Do Your Research

You’re an entrepreneur. You know that starting a new business requires extensive market research. You need to know the demand for your potential product or service, who your competition is, and what strategy best suits your approach.

Your branding follows the same path. Before you make decisions on brand logo, colors and fonts, research the competition. The last thing you want is to blend in with the crowd; make sure your startup stands out, avoid any design elements that resemble your competition too closely.

Graphic design trends, such as logo designs, can be valuable indicators of what will and won’t work for your branded visuals. But trends come and go — logos are forever (except in the case of a rebrand, of course). Let trends inform but not decide your ultimate design decisions.

Your target audience, as well, should play a part in how you brand. Elements such as the psychology of color and font present valuable insight into how your choices are likely to be perceived and reacted to by your target audience.

Researching your market and competition is a worthwhile endeavor because it starts to shape your brand even before making any branding decisions, giving your startup brand an ideal launching pad.

Brand from the Inside Out

Market research tells you a lot about what not to do. Once you’re ready to start making branding decisions, it’s a whole different ball game. It goes from being about saying, “No, that’s too much like everyone else,” to saying, “Yes, perfect, I want that.”

But there’s still a gap between, “I want my branding to look like this,” and, “This choice is on-brand.” It’s important to allow your visual branding design to be something of an organic process — your branding should not only fit your company but also showcase its values.

a. Brand for visual impact

Highlighting the importance of this fact is the statistic that 86% of consumers cite authenticity to decide whether they both support and form an attachment to any given brand. The visual choices you make for your branding should harmonize with your brand’s personality, which is why it’s important to brand from the inside out.

Customers want brands to be honest about themselves — more than 80% of consumers require brands to be trustworthy before they will do business with them. It’s much easier to engage with a brand when you trust them; even if some of your potential customers don’t agree with every aspect of your brand, the fact that your branding is upfront and represents those values truthfully goes a long way to building respect in your viewers.

b. Brand for engagement

Don’t try to leap into external branding decisions without first having a clear idea of who and what you are, what your brand is about, what identifies it in a crowd, and where it’s going.

Know what values you’re promoting and how they align with the values of your customers. Branding with authenticity and according to true values is a big part of not only getting the attention of your target audience, but building their emotional engagement and, ultimately, their loyalty.

It’s almost comical that seemingly small decisions about color palettes, fonts, graphic styles, and even use of space can have such a big impact on how a brand is received.

But your visual branding isn’t a matter of a decision here and there; it’s about the brandscape, what you see when you look at all of it as a whole. The brandscape is what sends the message that appeals to your target audience.

Depending on the type of startup you’re launching, you may have different branding needs.

  • Logos
  • Email marketing
  • Newsletters
  • Business cards
  • Promotional products
  • Digital marketing materials
  • Print marketing
  • Product packaging

There’s also the question of where you should apply your branding efforts.

Be Consistent

In the digital world we live in — especially after the extra push to online services that came about in 2020 — it’s imperative to build a healthy, active online presence. No startup can survive and thrive without taking advantage of all available opportunities to make contact with the target demographic.

Startups should have:

  • A company website
  • Social media accounts on platforms that target the chosen audience, such as Instagram, Facebook, LinkedIn, YouTube, etc.
  • Multiple points of contact with potential customers, including social media, “Contact Us” forms on the website, and email leads for newsletters and special offers.

With this variety of online opportunities, it can be overwhelming to ensure that your branding is consistent across all platforms and across all points of customer contact.

What this means is that you watch what your branding looks like, but also watch the tone and vocabulary within content, marketing, and individual engagement. You will be consistent in the values, personality, messaging, images — everything needs to remain harmonious across your site.

How important is this to your startup? Some statistics indicate that consistency across platforms can increase company revenue by more than 30%. For a small startup, a margin like that can make all the difference.

Always Be Branding

Much of what we’ve addressed thus far connects to the decisions you make for visual branding — and visual branding is what most of us think of when we consider branding in general.

Visuals heavily influence not only the first impression — it takes only 0.05 seconds to form a first impression — but also whether we’re inclined to continue to look at, read, or watch something. What we see has the weightiest impact on what we do.

But branding is more than just visuals. Ultimately, branding encompasses every point of contact between you, the entrepreneur, and your potential customer or audience. Customer service queries, complaints, and commendation all fall into the branding purview. It allows you to expand your brand beyond what the customer sees into how they feel about how they were treated.

Branding for customers

Connecting with your audience via your website, over social media, through emails, or in-person is a vital element of good branding.

And this aspect, like the other elements listed here, should begin at the very start of your launch — if not even earlier. Treat your customers well from the very beginning, and you’ll encourage their emotional engagement and loyalty to grow. Satisfied customers are some of the most influential factors in the success and growth of a startup; if you make your first audience feel that they were valued as a part of the process, they’re more likely to stay with you all the way through.

Regardless of how many times you need to rebrand as your startup continues to evolve, good interactions with your customers are a constant in excellent branding.

If you really want to build a fantastic brand from the ground up, that’s the perfect place to start. Start with the people you want to build your company around — your customers.

Establish Authority With Perfect Content Marketing

“Perfect” is a word that gets thrown around a lot, but usually either in an ironic way or accompanied by a head shake, as in, “Nobody’s perfect.”

It’s true. Nobody’s perfect. But that doesn’t mean that you can give up on creating content that is perfect for building your brand from day one.

Some entrepreneurs believe that branding and quality content are subsequent steps in the creation of a strong startup. “I’ll focus on the look of the brand first,” they say, “and then fill in the gaps with content afterward.”

But there’s too much competition in the world of startup businesses to leave anything up to chance. You may plan to eventually give your new customers good content and slowly build yourself up as an authority later on — but if you can get your brand off on the right foot, why wait?

And even more than that, can you afford to wait?

a. Quality content and consumers

Content is a huge part of the first impression that your potential audience forms about you, second only in importance to the initial reaction to your present visuals. As consumers, we want to pursue buyer relationships with brands that we trust; startups are inherently iffy, as we tend to rely either on what we see from the brand itself or on what we hear from other customers.

Your startup may have generated some buzz prior to launch, but the prime source for helping potential consumers take the plunge is you — you and your content. If your content is valuable, educational, and worth an investment of time, your audience will attach those same descriptors to your brand as a whole.

b. Content and impact on ROI

Not only that, but in a world where ROI is scarce, and startups have to seek serious funding to make it through the first year, content marketing is a key player in pushing brands onwards to success.

Content marketing has significantly boosted marketing leads for 74% of companies surveyed by Curata. Content marketing has been shown to result in five times as many sales leads, while also costing less. So it’s a boost for your conversions, and a helping hand for your budget at the same time.

Quality content and strategic content marketing provide multiple opportunities to connect with and educate your audience, forging a closer relationship and influencing their decision to engage with and invest in your startup. Content also gives you more chances to build your brand, interact with others, and show — rather than tell — the world what your startup is all about.

For all these reasons and more, a smart step in building your startup brand is creating valuable, authoritative content for immediate use upon launch, or even before as you start to build buzz.

c. SEO focused content

There’s more generic content out there on the internet than there are fish in the sea, which is why an important factor in content creation is compiling perfect content — perfect for your brand, perfect for your audience, and perfect to introduce them to each other.

Naturally, this requires thorough knowledge of SEO keywords and frequently asked questions for your niche, as well as insight into what needs your target audience has that you can fill with carefully crafted content.

Remember, too, that excellent content is a gift that keeps on giving — if it’s relevant now, there’s a good chance that it will be relevant in the future. You will have the ability to regularly update, spin, repurpose, and repost your perfect content to continue building your brand and strengthening your position.

From Startup Dream to Startup Reality — Making the Launch

It’s easy to dream of creating a successful startup. Most of us have had entrepreneurial dreams at one time or another, whether we followed through on them or not. Often, the idea isn’t the difficult part. It’s the actions required to bring that idea to the public and let it shine.

Branding your startup is a fundamental part of the process. Without excellent branding — including targeted marketing, unique visuals, fantastic customer service, etc., your startup would have virtually no chance of success, forget your ideas making out of your dreams.

It may seem overwhelming to contemplate the long, long list of to-dos required to launch a startup. Remember that famed startup founders like Jack Dorsey, Steve Jobs, Katrina Lake, and Anne Wojcicki struggled too. Each and every one of them and more had to go through some variation of this process.

Creating and founding a startup requires strength, bravery, belief — and branding.

Launching a new company isn’t easy, and ensuring success for your startup isn’t exactly a cakewalk, either. By applying good branding principles, your startup can get off on the right foot. From good content curation to user interaction, attractive branding, etc., let’s hope, your company hits the ground running.

Image Credit: andrea piacquadio; pexels; thank you!

Zaheer Dodhia

Zaheer Dodhia is a serial entrepreneur and Founder of LogoDesign.net, a SaaS company that offers brand designs. He has a deep understanding of business needs, search engine, and has expertise in graphic design, computer recycling, and technology, which have motivated him to spearhead several online projects including ZillionDesigns, and PCStore.com. He likes to cover topics like branding, graphic design, and computer recycling.

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Strategic Brand Management: The Differentiator Between Good and Great Marketing Strategy – ReadWrite

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Emma Salvador


Brand management has always been a complicated concept, even for those who have had the chance to work on it themselves. Some reasons are its ever-evolving nature and complex tasks like defining organizational values, brand vision, and influencing customers’ perceptions of your brand.

It might seem an overwhelming aspect of marketing, but really, which isn’t? With brands overseeing and managing their brand’s voice and reputation round the clock on social media platforms, marketing has become the most crucial and hardest function of running a business.

That being said, strategic brand management can turn into a competitive advantage that can help your brand reach its new height.

What is Strategic Brand Management?

Strategic brand management can be defined as a brand strategy that supports your company’s goals and processes, from brand recognition to boost revenue. While crafting the brand strategy, make sure that there’s room for your brand to grow and evolve alongside your business.

If you are wondering what brand strategy is, then here it is. A brand strategy combines a few methods to define the uniqueness and personality of your brand, using which you can improve the quality of all your customer touchpoints and communications for a better brand image and selling power. In other words, it means providing a value-driven and positive experience to your customers whenever and wherever they interact and engage with your brand.

The success of a brand strategy lies in its ability to maintain consistency in the customer experiences across various platforms, from web pages to social media accounts to customer support.

Remember: Your brand strategy should be agile, beneficial for your brand, and add value to your brand’s overall perception.

Why is Brand Management Important?

  • Firstly, brand management strengthens your selling power and improves your brand’s perception in the minds of your target audience.
  • Because brand management revolves around providing positive customer experiences, it increases customer retention, loyalty, and the overall value of your brand.
  • With brand management, you can communicate the uniqueness of your brand to your customers.
  • Through the practice of brand management, you can understand your target audience better, which means your brand’s communication strategies and methods become more impactful than ever.
  • Lastly, it increases your employees’ internal and external engagement, which makes them feel closer to your company, thereby reducing the overall attrition rate of your company.

The Art of Brand Management

Now that we’ve established a proper understanding of brand management and its importance, let’s explore the art that is brand management. Here we are going to explore the important actions that combinedly make the art of brand management.

1.    Positive brand perception

Many businesses operate under the wrong impression that brand management is limited to having a recognizable custom logo design, a catchy tagline, or a viral campaign. But it’s much more than that. It is the cumulation of every customer’s experience with your brand based on which they form a perception of your brand.

Now, it’s not quite possible to control your customers’ perception, but you can always influence them by means of creating positive experiences and associations with your brand.

To come across as a genuine and positive brand, you must:

  • Always, always deliver on your promises
  • Define, communicate, and behave with integrity
  • Craft and deliver unique customer-centric experiences
  • Invest in understanding your customers’ needs and deliver value accordingly
  • Provide consistent multi-channel support
  • Seek feedback from customers and work on them

2.    Brand positioning and value

Your brand’s positioning in the market should always be aligned with your brand’s values. Brand positioning is one of the most important aspects of the art of brand management which includes identifying the positioning of your brand and what you want to achieve. This stage of brand management will take time, effort, a lot of brainpower, and coffee.

The first step in identifying your current brand positioning is to research and understand the brand positioning of your competitors and industry market leaders and look for the differentiators. This will help you define and create a unique position for yourself in the market to resonate with your target audience.

Here’s a quick step-by-step guide to creating your brand positioning strategy:

  • Understand your current brand positioning – Make use of surveys to understand your customers’ current perception of your brand.
  • List down your direct and indirect competitors – In the beginning, you will compete with the direct competitors but sooner rather than later, you will have to position yourself uniquely against indirect competitors as well.
  • Know your competitors – Try to understand who your competitors are, their offerings, their differentiators, etc.
  • Look inside to know what makes your product/brand unique
  • Define your positioning statement to communicate the unique value of your brand to your audience
  • Analyze if your positioning statement works by gathering feedback from your customers
  • Humanize your brand to establish an emotional connection with your customers
  • Redefine your sales process to reinforce and highlight your brand differentiators
  • Create, communicate, and deliver value
  • Train your customer-facing employees on your brand’s values

3.    Reputation Management

Once you’ve defined and implemented your brand positioning and values, pay attention to your brand’s reputation.

Keep a close eye on what’s being said about your brand, who’s saying it, and where they are saying it. Media monitoring and social listening tools will ensure you know every conversation, mention of your brand. The chief aim behind constantly monitoring your brand’s reputation is to stay one step ahead. If you know what’s coming, you will be able to steer the conversation in the right direction; hopefully, a direction that doesn’t hurt your brand’s reputation.

The role of brand reputation management is to take ownership and accountability of your brand’s perception and dictate it according to your defined brand and organizational values.

Here are the top 5 best practices for effective brand reputation management:

  • Focus on content marketing
  • Invest time, resources, and efforts to improve overall customer satisfaction
  • Actively use social listening tools to manage and revert to negative comments
  • Personalize your customers’ interactions with your brand
  • Quality online and search presence

Pro Tip: Centralize your brand’s assets, definitions, essentials, creatives, and more to keep your brand’s communication on point. Also, make sure all the digital assets are easily accessible by all the stakeholders.

4.    Brand performance and analysis

Once your brand management strategy is off-the-ground and active, start analyzing its performance and optimizing it for better impact. You can perform brand audits in-house or outsource them to an external agency based on the time and money you have.

An ideal brand audit should cover the main three areas:

  • Internal branding – values, brand positioning, company culture, etc.
  • External branding – advertising, marketing materials, PR, social media, website, content, etc.
  • Customer experience – sales process, customer support – both online and offline

If you decide to do it in-house, here’s how you can go about auditing your brand:

  • Start by creating a framework of the audit
  • Center your brand audit around questioning your customers and getting feedback from them
  • Dig deep into your web analytics
  • Review your social data
  • Review your sales excel sheets and CRM
  • Evaluate your competitors and their brand management strategies using competitor analysis tools

Pro tip: While evaluating your brand management strategies, make sure the assets, brand’s voice, and customer experience are consistent throughout.

Lastly

Create a schedule for brand audits to keep your brand management strategies effective and impactful.

The more you pay attention to brand management, the greater return on investment you will get on your marketing budget.

Image Credit: from the author; thank you!

Emma Salvador

Emma Salvador, a masters in computer science has a knack for computer technologies. She has over 15 years of experience in systems security and IoT.

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What is the Effect of FinTech on Banks? – ReadWrite

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What is the Effect of FinTech on Banks? - ReadWrite


The time of FinTech being a buzzword only in the banking industry is gone. Nowadays, FinTech has become a well-known phrase in technology worldwide. 

Global purchases in FinTech enterprises have increased to $112 billion instead of $51 billion last year. This is proving more than how the digital substitution is at their enterprise of the financial co-operations area.

What is the Effect of FinTech on Banks?

This change is bringing an enormous impact on all the banks globally. However, before we go through the impacts and other aspects of FinTech on the financial institutes, let’s first dive into the definition of FinTech.

What is FinTech?

The word FinTech is obtained by combining two words: Financial services and digital technology. Therefore, FinTech just signifies the application of digital technology by startups, including innovative products and services like: 

  • Alternative finance
  • Mobile payments
  • Big data
  • Online banking
  • Financial management

FinTech was launched as a technology that was useful for tracking the back-end systems of financial companies and banks. Nevertheless, with time the definition of FinTech in the market has changed.

Now it includes various applications that are customer-based. For example, the tech applications let you trade stocks, contrive funds, and finance for your insurance and other necessities with this technology.

FinTech for banking has influenced various applications and remodeled the way customers obtain their finances. Its impact varies from mobile pay apps to finance and insurance businesses. This intellectual impact of FinTech also a possible peril to the traditional banks. In the digital era, consumers are not enthusiastic about the services rendered by the conventional financial services enterprise. Rather, they favor services that are expeditious and reliable. 

This is one of the biggest reasons why FinTech has become popular and disrupting banking and financial services. The majority of business executors use apps to maintain their finances. Also, around 69 percent of enterprises practice the technology at least a few occasions a week.

As we know what fintech is, let’s go through the impact of FinTech on the bank industry

The ultimate impact of FinTech is on financial services

Incipiently, FinTech startups and conventional banks signified competitors striving for each client, however with time, it has altered and the reason is the FinTech interruption in financial services with these aspects:

  • Enhanced financial security
  • Possibilities to grow for individuals and institutions
  • More conventional client service
  • Incumbents alliance

Let’s dive deep into the other significant impact of FinTech!

1) Big Data and risk assessment

All the individual documents stored in device accommodations regard Big Data and, if implemented properly, can exhibit behavioral models of present and possible clients. Thus, AI and ML algorithms development aids FinTechs and finance firms to develop policies directed at further personalized duties, excellent client co-operation, and limited hazardous transactions.

Moreover, superior technologies are used for fraud exposure by recognizing individual user actions based on behavioral models. Fintechs have lately started testing with Big Data for agreement persistence. They’re producing tools and resolutions which benefit incumbents to match the installed elements.

2) Security and client experience

Another case of the influence of FinTech on banks is concrete changes in individual data security and client experience. Various data ruptures that transpired in various parts of the system in the last few years have pushed incumbents and their associates to receive notice. For instance, the scandal of Wirecard shattered the FinTech world. One of the biggest mortgage providers deserted to coincide with the compulsory audit by revealing a $2.1b slot in its records and accepting a complex global scam.

And the rest of the professionals took lessons from this case:

The business members concede the effect of building a “compliance culture”; people follow them to maintain uniformity in the industry. Modernized development indicates that FinTechs examine the growth forecasts and compliance inclinations. AML/KYC checks are essential components of the constitutional structures of FinTechs, allowing organizations to vet and control clients. 

The general manager of Klarna, Georg Hauer, understands that earning trust should be the most important preference for FinTechs who necessitate making certain that their technology runs seamlessly, perpetually work in the consumer’s best case and provide their requirements.

However, it was not the last scandal; these are a few examples:

ING subsidiary Payvision, a cash provider institution, was arrested for promoting fraudulent activities meriting €131.2m. Around 289 European customers wasted their funds over four years, from 2015 to 2019. Payvision is named “The Netherlands Wirecard” and charged for “encouraging scammers in high custom fraud.” As FinTechs frequently rely on mobile credentials for investment and financial services, the prospects of illegal access to private monetary documents, reports, and digital pocketbooks have developed with time.

Since then, cybersecurity has improved since then, and consumer involvement can be accomplished by increasing the support of employment and regulation of firewalls. Cloud services need specific examples and techniques for identifying electronic attacks, defending each kind of assistance individually, exhibiting a robust construction.

3) Great changes in human resources

FinTech is transforming business models and the foundation of high-street banks, where it triggers significant changes in their human resources. New FinTech businesses invested in banks raise the interest for professionals with experiences and expertise in finance and development. Hence, several creative professions for cybersecurity investigators, product administrators, agreement specialists, data professionals have overwhelmed the employment market.

Also, it excites the younger contemporaries to choose a professional track that is relevant in the future. It urges businesses to establish exercises into preparing the present staff, providing informative events, and increasing human resources’ tech specialties.

4) Products and services of the upcoming generation

Embraced the knowledge of modifications, banks are now fighting for the most advanced commodities or services.

These are the best methods of how FinTech is obstructing banking services:

  • Digital-only banks operate without substantial branches producing explanations online. Amongst the well-known banks are N26, Penta, and Chime.
  • Common current accounts like Monzo contract with different currencies, ticket types, and user levels, enabling clients to pursue their investments and succeed in savings.
  • Voice and face recognition systems are utilized for granting access to users’ reports. Atom Bank is the organization extending these methods.
  • AR/VR provides a future to business substances to obtain an edge over competitors. 
  • For example, the Commonwealth Bank of Australia has created an application that delivers an immersive activity for actual estate consumers and sellers.
  • Global change, such as COVID, has driven FinTechs to innovate even more. As a result, the professionals develop new methods of assisting their customers and generating new collaborations.

For instance, Kabbage in the business with Lendio and Fundera started a program where customers can purchase gift vouchers to help local small businesses throughout the coronavirus crisis.

Another case is Revolut and its characteristic for users who desire to assist those afflicted by COVID-19. The prevailing market situation is growing quickly, and to not be left behind, FinTechs are injecting brand-new products: Few well-known enterprises have combined forces to create a turnkey origination and underwriting stage for donors of all kinds to contribute supplies to businesses.

Innovesta from Israel has increased CRI (COVID-19 Resilience Innodex), determining businesses’ venture score and experience to resist the consequences of a pandemic.

Iwoca presented customers with different lending inclinations within the OpenLending platform.

5) Personalised customer support

We know that it’s the market’s need for personalized financial services to bring more clients and startups to connect their enterprises.

Here is how FinTech influences banks’ customer support.

Clients make infrequent requests to the bank support: information should be available, support – referring to their distinct situation and the feedback – second. To satisfy these requirements, authorities use different channels – agents, chats, advice centers. This omnichannel strategy also serves great for developing new products and managing clients’ data.

Apart from that, a few banks expand the co-browsing system that provides the support professional to help as if they’re assembling next to the consumer and looking at the counselor.

It’s fabulous for online methods for credit formalization, starting a bank account, or a security system. Although every event is now available 24/7, there are still a large number of clients who favor conventional methods for handling utility bills, obtaining money transfers, or paying loans. However, changes in digital transactions are performing to bring even the most traditional clients.

The original course that merits special consideration is omnichannel banking, allowing users to conduct transactions in all circumstances are:

  • Applications
  • Web platforms
  • Social networks.

Another positive difference leads to reduced transactional fees, greater transparency, and a more profound error venture that has been completed because of the blockchain deployment.

Risks and Challenges: The Effect of FinTech on the financial system. 

It is certainly not covered in the flip facet of the FinTech startups and banks’ collaboration.

The fast implementation of modern-edge techs increases requests for commercial firms and the entire industry.

Risks to firms:

  • Some industry models can’t attain the increased engagement and turn out to unsustainable.
  • The formal conditions for business structures might be enigmatic, nebulous or unrealistic.
  • The extensive application of technologies leads to severe risks in an operational exercise.
  • Banks working globally face difficulties compared to the variations in administrative structures of various countries.

Fintech influence on financial services and business security:

  • Attending FinTech providers and prosperous relations among startups and officials are growing systemically significant;
  • The modern legislative field doesn’t include all the problems associated with the movement of non-bank companies;
  • The advantage of cryptocurrencies may create price evaporations and changes payment methods

Several aspects of FinTech affect banks in the upcoming time:

Transparency and collaborative: The financial cycle is dependent on open discovery beginning concurrently with occupants and third-party providers. Active regulation will facilitate striving data, information, and opinions between business professionals. Accessibility and business guide: Current laws and customs command assistant business firms to quickly access the business and high road banks that perform FinTech features in their marketing models efficiently.

For fundraising and investment flows, companies will collect certain funds; these are the aspect that affects the FinTech Bank at the most:

#1. Public Banking offers more opportunity to its clients

The original thought was initially proposed in the UK and then expanded in other areas of European countries. The leadership indicates that banks will associate with third-party businesses by delivering protecting users’ data to the end via application programming interfaces. It is presumed that the open banking method will increase engagement, encourage modifications, and perform better users’ activity.

Although digital banks were implemented and served for the lockdown, they have experienced several global crises. Implying further secondary averages for particular financial objectives, now they see a downwards leaning in daily military banking practice. Fincog has contracted the FCBI (Fincog Challenger Bank Index) and examined the appearance of banks all across the world. 

These are some of their findings:

  • Trading assistance remains to be durable and sustains interesting investments.
  • Regular banking and international money neo-banks have considered the adverse consequence of the coronavirus.
  • Digital difficulties bestow excellent protection to provocations
  • Customer lending is declined while interest loans are on the increase   

The specialists from Financial IT understand that one of the permanent results of COVID-19 will be investments and related products’ performance within Open Banking. 

The purpose is that neo-banks detect the contemporary situation as very challenging. To be aggressive, they ought to accept the modern requirements of firms and families undergoing financial stress.

#2. Small banks are prepared to hop on the campaign of FinTech.

After the financial crisis during Covid, several local banks were devised to slow compared to their competitors. And it’s time for them to come back and improve and attain their spot in the financial market once again. Some of the US banks, Evolve Bank & Trust, Cross River, and Sutton Bank, have placed influential connections with startups. With new businesses stand out to their consumer base and increase administrative security, incumbents overcome the mobile banking application business.

#3. Traditional lending has grown faster and more convenient.

The underserved sections of bank customers can live an exhalation of assistance as the lending method is working to become less painful and time-consuming. In addition, the FinTechs and administrators tandem are operating hard on improving modern credit score evaluation models and risk management methods, which leads to firmer decision-making.

#4. Regulatory Technology is to reduce agreement purposes.

The RegTech is here to change current administrative flows with the aid of high-level technologies, Big Data analytics, and cloud modernized in special. The RegTech is to assist financial companies quickly and painlessly adjust to ever-changing law rules. SupTech has converted different mainstream exceedingly helping the economic security of FinTechs and incumbents.

Recently, The Financial Stability Board (FSB) issued a statement on the effectiveness of SupTech and RegTech by FSB features and controlled systems. The report describes the possibilities allowed by the SupTech and RegTech compared to data acquisition, interpretation and storage.

Regulatory organizations get a mechanism to develop analytic abilities and administration procedures. As a result, regulated businesses can heighten risk management systems, enhance decision-making methods, facilitate agreement schemes.  This trend particularly involves compliance problems, activities tracking, selling, and recording methods.

Advantage of SupTech: As FSB depicts, the preponderance of respondents have now installed SupTech operation since 2016, which significantly improves their possibilities of determining agreement issues and developing trust.

#5. Banking as a Platform (BaaP) remains increasing in momentum.

Platform-Based banking is developing by leaps and bounds, slowly displacing the regular product-centered strategy and perpendicular business types. The purpose is to provide third-party providers to improve banking resolutions, becoming a full path to the exclusive knowledge of incumbentIn addition, it It means BaaP resonates with the Open Banking idea as both are dedicated to generating profits for all individuals – FinTechs, customers, and banks.

These are a few of the aspects that we will encounter in the near future. FinTech has tremendous potential that will be released soon.

FinTech Latest Projects

The main focus of FinTech is essentially on online finance and crowdfunding explications for different niches, business sectors, and marketing models. FinTech has built several platforms for their clients, but these are the latest projects with a stand-alone FinTech resolution created as per the consumer experience.

LenderKit: LenderKit is crowdfunding and digital finance software for corporations who want to enter the business of alternative financing.

LenderKit appears in a package with essentials such as compelling back-office, programmed KYC/AML methods, the built-in CMS and an inconsiderable market.

InvestMySchool: InvestMySchool is a fundraising program that is based in the UK, helping independent schools and institutional organizations.

Wrap Up

In the FinTech era, financial companies should accommodate digital trends as fast as they can and completely pinpoint the latest digital customer needs.  The increasing expectation of economic systems is to change from product-based to customer-based designs that equip themselves to advance fast, easy-to-use, personalized goods and assistance to digital customers via the customer preference channel. 

By getting the right mix of benefits, companies, and properties, conventional banks are leveraging innovative explications to discuss the evolving requirements of their customers in this period of digital financial services. 

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How to Make Enterprise Learning and Development More Accessible to Employees – ReadWrite

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How to Make Enterprise Learning and Development More Accessible to Employees - ReadWrite


Most learning and development (L&D) solutions on the market today don’t take into account the needs of those behind the digital divide. As today’s workforce becomes more decentralized and more remote, some workers miss out on opportunities to learn and grow within their organizations. This is especially true in this new normal of ours, where a lot of in-person contact is may continue here and there — even with the COVID-19 vaccine.

For companies that want to provide equal access to opportunity for all employees, corporate L&D has to evolve. This includes implementing systems and policies that not only reach those best equipped but also those with limited resources as well. For those struggling with this conundrum, here are three surefire ways to make your L&D programs more equitable and more inclusive.    

 

Don’t Assume That Everyone Learns the Same Way

When going through the motions of L&D program development and implementation, it is easy to assume that everyone will digest it in the same way. However, estimates indicate that 30% of the college-educated workforce fits the current federal definition of having a disability. That number doesn’t include workers without college degrees, and only includes those who disclose that they have a disability. Current estimates also indicate that only 39% of workers with a disability disclose it to their manager, and even fewer disclose it to team members or the HR department. 

As such, L&D executives should consider providing sensitivity training to their training teams. This will help them better understand the types of disabilities in the workplace, whether visible or not. This will also help instructional designers and trainers tailor content to meet the needs of all employees. There are even some amazing technologies that can help with implementation. 

Microsoft’s Immersive Reader, specifically designed to support dyslexia and dysgraphia, is a perfect example. With the Immersive Reader, employees with reading disabilities can have text read out loud, even in other languages. In addition, for those with a limited understanding of computers, Windows 10 has a voice control feature, which is different from dictation. macOS user, you can use Apple’s built-in system.

 

Text-Based L&D Is the Most Inclusive 

Not everyone uses a computer at work or has access to the Internet. However, most have a cell phone of some type and can receive text messages. 

As Arist co-founder and CEO puts it, “text-based messaging is the one technology almost all of us have in common. It has the highest rate of adoption, nearly 98%, according to leading figures. This makes it the most inclusive technology there is.”

Artist’s ability to bridge the digital divide helped it win over more than a dozen Fortune 500 organizations. DuPont turned to Arist to supplement its online learning initiatives. DuPont Sustainable Solutions has even designed courses for onboarding employees, compliance training, sales skills improvement, health and wellness programs and refresher training. The training comes in bite-sized chunks over a period of days. 

Artist refers to these text-based quick bites as microlearning. In its simplest form, microlearning is a delivery format where users receive short-form content over an extended period. When comparing microlearning to traditional learning, research has found that 82% of users regarded microlearning as user-friendly, compared to less than 25% for traditional learning. 

For employees with language or learning barriers, microlearning is more digestible. 

“Not only is text a more inclusive technology, when paired with microlearning methodologies, but it also becomes an extremely effective way to eliminate other barriers to learning as well,” added Ioffe.

Make Reasonable Accommodations

Accessible, inclusive L&D initiatives boil down to making reasonable accommodations for employees. L&D professionals will need to evaluate all facets of this, whether non-tech, low-tech or high-tech. The Office of Disability Rights defines reasonable accommodations under those parameters. 

Non-technical accommodations include things like slowing the pace of training or providing extra assistance. Low-tech accommodations are typically low-cost and are already available in the workplace or easy to acquire, like speech-to-text technology. And high-tech accommodations are those that involve customized equipment, technology, devices, or sophisticated software. Knowing the workforce’s needs you are training will help you prioritize the things that qualify as reasonable accommodations. 

In the end, no matter how big your budget is or how much time you can dedicate to tools and technology, it is important to remember that L&D is all about people. As trainers, educators, and coaches, the primary responsibility for L&D professionals is the development of people. Remembering that will make all the difference.

Image Credit: pixabay; pexels; thank you!

JT Ripton

JT is a business consultant and freelance contributor for sites like Business Insider, Entrepreneur, The Guardian, Tech Radar, and ReadWrite.

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