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How Entrepreneurship Became Democratized (and Where It Goes From Here) – ReadWrite

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Nate Nead


Over the past 20 or 30 years, entrepreneurship has become democratized—and that’s a great thing, for the most part. But if we’re to better understand the tenets of entrepreneurial democratization and keep pushing for positive changes, we need to delve deeper into this topic. 

What exactly is entrepreneurial democratization? How did it develop? And where can it go from here? 

What Is Entrepreneurial Democratization? 

Let’s start with the term entrepreneurial democratization. Democracy is a system of government we’re all familiar with—one in which every individual has a say. But democratization in this context refers to accessibility; in other words, how easy is it for a person to engage in this activity? 

Democratized entrepreneurship means it’s easy for people to start businesses of their own, regardless of their background, their current income level, their previous knowledge and experience, and other factors. Over the years, this has increased sharply; today, almost anyone can start a business with minimal hurdles, depending on the model they choose. 

Why Is Entrepreneurial Democratization Important? 

Why is this an important topic? Democratized entrepreneurship offers a lot of advantages. For individuals, it means more freedom and flexibility when it comes to starting businesses. If you’re down on your luck, unemployed with no savings, you still have a chance to make something of yourself by creating a business from scratch. If you’ve spent 30 years building a career in one specific niche, you can still pivot and try to start something new. 

It’s also important from a societal, economic, and cultural perspective. More accessible entrepreneurship means more people are going to be interested in starting businesses. New businesses lead to further technological innovation, more job creation, and profound economic growth in surrounding areas. 

So what is it that spurred this great age of democratized entrepreneurship? 

Website Builders and the Information Age

First, we need to acknowledge the role of the internet and all the marvelous tools that have come along with it. These days, it’s easy to build a website thanks to the prevalence of website builders. Using one of these innovative tools, you can design your website for free using basic templates—even if you have no previous coding or design knowledge and no money to pay a professional for help. 

It’s also enormously beneficial to be able to consult the entirety of the internet when researching your business plan and making plans for the future. With a simple Google search, you can instantly see who your competition is, learn more about your target demographics, and even find a business plan template that you can use as a starting point for your work. 

Marketing Tactics and Outreach

The internet has also changed the landscape of marketing and advertising. These days, digital marketing reigns supreme. With even a small budget, an entrepreneur can easily invest in a strategy that has the power to propel their business to competitive dominance. You can focus on writing and popularizing online content and optimize your site for search engines, practicing search engine optimization (SEO) to rank higher and earn more organic traffic. You can leverage the power of social media platforms, where it’s free to create an account and make new posts. You can also tap into pay per click (PPC) ads to drive guaranteed traffic to your site for a fixed fee per visitor. 

The diversity of marketing options, the low costs, and the low barriers to entry here make it easier than ever to support a growing business.  

Entrepreneurial Interest 

We’re also seeing a new wave of entrepreneurial interest. People have always been interested in starting their own businesses, whether they want to make a lot of money or just have more flexibility in their daily schedule. But we’re seeing a massive resurgence of entrepreneurial interest that has created an environment that’s even more favorable to launching a new business. 

For example, there are dozens of entrepreneurial podcasts to listen to. There are probably countless meetup groups and organizations in your city. There are hundreds of channels where you can find mentorship, peer support, and guidance. No matter where you look, you’ll be able to find encouragement when starting a new business. 

Education 

These days, it’s possible to start a business with minimal education. You don’t need a formal background in business. You don’t need a master’s degree. All you need is a great idea, a solid understanding of business financials, and the confidence to make a compelling presentation to the people who might fund or support your business. 

Loans and Financial Accessibility

This is also an era of unprecedented financial accessibility for entrepreneurs. For starters, we should acknowledge that it’s cheaper to start a business than it’s ever been before. You don’t need a physical retail space; you can sell online. You don’t need a factory to produce goods; you can sell digital services. You don’t even need an office space; you can operate remotely. And you can call upon countless online tools and educational resources to get almost everything you need for free. 

If you do need more money to start a business, it’s relatively easy to get it. Business loans have lax requirements and low interest rates, and active angel investors and VCs are always looking for the next hot startup. 

The Spark of Innovation 

Modern innovation looks different than innovation of the past. To truly innovate 30 years ago, you might have needed to invest millions of dollars into a factory, utilizing some relatively unknown chemical process to make new materials. These days, you can innovate just by writing a new piece of software. 

It’s possible for a single individual to innovate and make technological progress, even with limited experience. A single app can change the world. 

Incubators and Accelerators

Have you noticed any new incubators or accelerators in your city? I’m guessing you have. These organizations are dedicated to helping entrepreneurs succeed, giving them mentorship, direction, advice, and sometimes even funding to make their business plan a reality. And they’re becoming much more popular. Knowing that such an organization exists might be enough to push someone over the edge, encouraging them to pursue entrepreneurship. Getting involved with an accelerator or incubator can also greatly increase your chances of success and give you a chance to help other entrepreneurs like you along the way. 

Software Tools

In addition, the software tools (and the comparison sites that promote them) for small business are extensive, making it easy to find something that fits a need. Today’s entrepreneurs have a multiplicity of tools that are table stakes for managing a small business (e.g. CRM, marketing, finance, etc.). But sometimes overwhelming to make a decision due to analysis paralysis. Luckily, other entrepreneurs can help provide the reviews and feedback to help for quick decision making, which is one of the biggest boon for small business owners. Most entrepreneurs make decisions based on recommendations.

What’s Next? 

Where does it go from here? If we’re lucky, entrepreneurship should become even more democratized. This trend has built a lot of momentum over the years, and it’s likely to accelerate even further. These are just some of the developments that could help it flourish: 

  • Democratized ownership. One key avenue of development could be democratized ownership. Right now, if you want a piece of a company, you’ll have to put in assets of your own as a venture capitalist, angel investor, or similar interested party. Otherwise, you might have access to stock options as an employee if the company eventually goes public. But in the near future, we could see a model that incorporates the blockchain and tokenization to grant employees and partners even more access. 
  • Diversified VC portfolios. Modern venture capitalists are hungry for tech unicorns, and they tend to be fixated on certain types of business models. In the future, we could substantially benefit form an environment with more diversified and distributed portfolios. 
  • New funding models. We could also see the development of new funding models entirely. Equity crowdfunding is already possible (even though you’ll have to jump through some hoops to make it happen), so we could easily see development along these lines in the future. 

Hopefully, we’ll continue to see entrepreneurship become further democratized. With more people starting businesses, more people investing in businesses, and more people interested in entrepreneurship in general, we could see marked economic benefits for decades to come. 

Nate Nead

Nate Nead is the CEO & Managing Member of Nead, LLC, a consulting company that provides strategic advisory services across multiple disciplines including finance, marketing and software development. For over a decade Nate had provided strategic guidance on M&A, capital procurement, technology and marketing solutions for some of the most well-known online brands. He and his team advise Fortune 500 and SMB clients alike. The team is based in Seattle, Washington; El Paso, Texas and West Palm Beach, Florida.

Politics

How Tech Startups Redefined Gig Work (and Where It Goes From Here) – ReadWrite

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Nate Nead


We’re living in the golden era of the gig economy. At least, some of us consider it golden. Regardless of how you personally feel about the gig economy, there’s no denying that it has reached peak popularity for consumers, employees, and businesses – thanks in part to the amazing tech startups that led us here. 

But where exactly did the gig economy come from? And where does it go from here? 

What Is the Gig Economy? 

Let’s start with a primer on the gig economy. The “gig economy” refers to a number of trends related to the issuance and availability of “gig work.” In other words, a lot of people are freelancing and a lot of companies are willing to hire and work with freelancers. 

Freelancers aren’t technically employees. They aren’t protected or bound by the same laws and regulations that traditional employees are. For example, minimum wage laws, workers’ compensation laws, and maternity leave laws may not apply to freelancers. 

Employers benefit from this because they get to save money and hire more flexibly. They don’t have to pay as much money for employee benefits, they don’t have to spend time or money complying with complicated laws, and they can hire people on a flexible basis – and only for the work that actually needs to get done. 

Employees can also benefit from this arrangement. As a freelancer, they’re generally not bound by non-compete clauses, which means they can work for multiple employers/clients at the same time. They can also work as much or as little as they want, creating their own schedule and enjoying the benefits of a practically unlimited income. 

However, there are some downsides to the gig economy as well (as we’ll see). 

A Brief History of Gig Work

Gig work has been around for a long time. The term “gig” itself was coined by jazz musicians looking for a way to describe shows and concerts for which they were hired. Over the years, businesses in certain industries employed temp workers and freelancers when they had short-term, temporary, or frequently changing needs. 

However, the gig economy itself didn’t develop much until a handful of powerful tech startups stepped in.

Early Apps and Connective Tissue

The gig economy began to grow as the internet began to see widespread adoption. Craigslist, one of the earliest classified-ad-style websites, emerged to connect employees and employers, and allow people to make temporary arrangements with one another. If you needed a fence painted, or if you needed someone to do a reading for your audiobook, or if you needed a professional model to show off your company’s latest fashion, you could find them on Craigslist. 

In turn, a number of other connection-based sites arose and the gig economy began to flourish. 

The Uber Effect

Things began to change in the early 2010s, with the advent of Uber and similar tech startups. In case you aren’t familiar, the Uber app functioned like a ridesharing and taxi hailing service in one. With Uber, you can hail a ride from an Uber driver, get to your destination, then pay your driver, all within the app. As a driver, you won’t work directly from Uber, but the Uber app can connect you to individual riders in need of a ride. 

In the wake of Uber’s early success, we saw the rise in popularity of a number of similar apps, all of which allowed buyers and sellers to efficiently find each other. These platforms made gig work both more possible and more popular for a variety of reasons: 

  • The emergence of new markets. Some of these apps created new markets where there were no opportunities before. Uber itself forged a kind of middle ground between calling for a taxi and asking a friend to bum a ride. Airbnb allowed homeowners to rent a room efficiently to new tenants in a way they couldn’t before. Other apps invented entire mini-industries from the ground up, like renting power tools or providing grocery shopping services. 
  • Convenience for buyers. Buyers, including both individuals and companies, could find professionals easier than ever before. If you have temporary needs, you can’t afford to hire someone full-time, but these apps made it possible to find a kind of temporary employee. 
  • Convenience for sellers/producers. These apps were also convenient for sellers and producers. Rather than going through the trouble of starting their own business and marketing themselves, or finding a restrictive full-time position, they could take on jobs whenever and however they wanted. 
  • Minimal interference and natural development. Most tech startups following this formula created small-scale free market conditions. Pricing, worker availability, and consumer demand found a way to balance each other out in a way that became favorable to all parties. 

Collectively, the rise of these tech startups helped change the image of gig work from a “last-ditch effort” of someone who couldn’t find a “real” job to a viable economic opportunity for enterprising individuals. It helped to transform the gig economy into a landscape of value and empowerment. 

Remote Work Options 

The options available for freelancing and gig work have only increased with the rising trend of remote work. New technologies like streamlined video chatting and robust project management platforms have made it possible for a wider range of professionals to work independently from home. 

With no need for an in-house workforce, companies are increasingly open to the idea of managing a team of freelancers. And individual workers are seeing the benefits of working remotely for a handful of different clients, rather than pouring everything into a single employer and going to the same office every day. 

The Obstacles in the Way of Gig Work

Of course, the gig economy isn’t purely advantageous, and it isn’t loved by everyone. There are some key threats that could jeopardize the future of gig work, including: 

  • Regulations. Politicians are increasingly pushing for stricter regulations surrounding gig work. Employees are currently protected by a number of fairness and safety laws, which prevent employers from taking advantage of them or putting them in unsafe conditions. Currently, gig workers have little to no protection in this area. While new protections could put gig workers in a more favorable situation, it would also reduce some of the natural advantages of the arrangement, potentially reducing the number of gigs available for freelancers. 
  • Demand for benefits. One of the drawbacks of being a gig worker is that you generally won’t have access to employer benefits. You won’t have health insurance through your employer and you won’t be able to tap into a retirement program like a 401(k). If a greater percentage of gig workers grow dissatisfied with this arrangement, they may make a conscious push to change the norms within the gig economy (or pick up a full-time job instead). 
  • Worker dependence and mistreatment. Over time, a gig worker may become dependent on a client, platform, or employer; for example, an Uber driver may not feel able to leave Uber because they’ll be without a steady income. This type of environment can lead to abuse on the part of the employer; knowing their workforce is dependent on them, they can cut pay, slash benefits, and impose stricter performance requirements with reckless abandon. Of course, in a free market, these types of actions would be unsustainable. 

What Is the Future of Gig Work? 

So what does the future have in store for gig work? It seems like new technologies and increasingly flexible environments are favoring further developments for employers and freelancers. But at the same time, there are bigger political pushes to impose new regulations and restrictions on the world of gig work. Public demands, gig worker satisfaction, and corporate lobbying will collectively determine whether the gig economy will continue to grow or whether it will be permanently reined in. 

 

Nate Nead

Nate Nead is the CEO & Managing Member of Nead, LLC, a consulting company that provides strategic advisory services across multiple disciplines including finance, marketing and software development. For over a decade Nate had provided strategic guidance on M&A, capital procurement, technology and marketing solutions for some of the most well-known online brands. He and his team advise Fortune 500 and SMB clients alike. The team is based in Seattle, Washington; El Paso, Texas and West Palm Beach, Florida.

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What Is the Future of HR? – ReadWrite

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Frank Landman


Human resource (HR) departments have long been integral to organizational success, and they’re likely to remain that way for decades to come. But the nature of HR is likely to evolve with new technologies, research, and trends.

What does the future of HR look like?

Remodeling the Workforce

For starters, we may see HR leading the charge in remodeling the shape of the average workforce. Increasingly, employers and consumers alike are valuing diversity and inclusion; companies are working harder to ensure a mix of people from different backgrounds are included at all levels of the organization. In the future, this is going to become an even bigger priority.

But this is a minor change compared to the next generation of workforce management. We’re already starting to see a blend of human beings and machines in the workplace, and in the near future, this is going to become more prominent – even in businesses filled with mostly high-skilled, white-collar workers. How will you handle the transition from a human position to one handled by an AI algorithm? How will you ensure that humans and machines can collaborate and maximize productivity together? How will you optimize the balance between human beings and machines in the workplace? And how can you tell what an optimal balance is?

These will be the big-picture questions dictating HR development in the future.

Remote Work

Even before the COVID-19 pandemic, remote work was gaining popularity. Employees were getting a feel for the benefits of the arrangement, such as cutting down on commute time, improving flexibility, and even increasing productivity. At the same time, employers get to save money and see better results. After the pandemic forced businesses to rethink work and increase safety, these benefits became more apparent to a wider range of businesses.

Today, HR departments are evolving to treat remote work as the default – rather than a temporary or gimmicky new approach to conventional work. That trend is likely to continue into the future as remote work becomes even more widely accepted.

The Evolution of HR Software

Today’s HR departments and organizations rely on HR software like Rippling to handle things like payroll, benefits management, and employee device management. Using one platform, they can store, review, and gather information, send messages, and even generate reports to analyze data. It’s seemingly comprehensive.

But in the future, these platforms will likely become even more robust. We’ll see the addition of new streams of data, real-time analyses, and possibly the inclusion of machine learning and AI algorithms to increase productivity or improve results.

Culture and Unity

Part of HR’s job is to create and sustain the culture within an organization, and make the team feel unified. This is increasingly difficult in a world dominated by remote work, but it’s increasingly demanded by the workforce.

Accordingly, HR will need to find new channels for communication, teambuilding, and collecting employee feedback. Organizational culture management is going to evolve into new forms, and employees will have to develop a different set of expectations for how it’s facilitated. In line with this, HR leaders will have to remain agile, forging culture-based connections when they can while still preserving the structure of the business.

The Gig Economy: Here to Stay?

Technology is responsible for introducing the “gig economy.” Though freelancing and gig work concepts have existed for decades, apps like Uber, Fiverr, and Airbnb made it much easier for individuals to offer their services as freelancers. In turn, corporations have attempted to take advantage of this by relying more heavily on contractors and freelancers instead of making the investments in full-time employees. This is favorable as a cost-saving measure, but it also introduces more flexibility into the organization. And while workers miss some benefits, they also have more freedom to control their workloads and explore other opportunities.

However, it remains uncertain whether the gig economy is here to stay or whether it was something of a temporary detour. Either way, HR departments will have to adapt to keep in line with current trends.

The Employee Experience

We’re already seeing a wave of momentum favoring the development and maintenance of the “employee experience.” In other words, how does an employee feel about the business and engage with the business, from the moment they’re recruited to their ongoing career development? Positive employee experiences lead to higher morale, higher productivity, and higher employee retention. The subjective nature of the employee experience can also reveal a lot about how the organization operates.

In the future, employee experience will become an even higher priority – and become easier to measure and control. Better tools will make it easier for employees to provide feedback about their experiences throughout their careers, and better analytics platforms will make it easier to figure out which changes to make to improve the business.

Data-Driven Insights

Nearly all departments and all industries are increasingly relying on data to improve, and HR is no different. In the future, HR will become even more reliant on data to operate efficiently.

Today’s HR departments use a variety of data points to create images of job candidates, employees, and organizational efficiency, such as hours worked, employee retention, and metrics related to recruiting, training, and development. Data may become even more granular in the future, studying nuanced elements of employee behaviors from the moment they’re recruited.

Most of these data will be collected automatically, with the help of device tracking and robust HR software platforms – which leads to our next points.

AI and Automation

HR departments are also likely to incorporate more AI and automation. Automation is a no-brainer; if you can automate a task that ordinarily requires manual human effort, you’ll instantly reduce the hours your employees need to work. Not only does this save the organization money, it also frees up human employees to focus on more important things.

Artificial intelligence (AI) will also serve a bigger role in the future. With sufficiently advanced machine learning algorithms, HR leaders can quickly and efficiently crunch the numbers they’ve gathered and come to a final conclusion. And in the right context, a suitable AI could even handle previously human-exclusive tasks, such as handling employee conflicts or interviewing candidates.

Sustainability and Image

Today’s consumers care more about sustainability, and not just environmental sustainability. Human and social sustainability require businesses to engage in socially responsible hiring and employee management practices. Today, this includes hiring people from a diverse range of backgrounds, treating employees fairly, and compensating them well. In the future, these are going to become even bigger priorities for consumers, which means businesses will need to do more to make their operations transparent (and show off their sustainability efforts).

The very nature of human and social sustainability may also evolve in the near future. For example, if machines are gradually replacing human jobs in a certain industry, will it be considered socially sustainable or responsible to maintain at least some human jobs?

Cycles of Progression

Over time, the rate of change within HR departments is likely to increase; in other words, HR progression will be accelerating. As we’ve seen, technology tends to evolve exponentially. New technologies get incorporated into existing businesses that create even newer, better technologies. And once things like machine learning and big data analytics get thrown into the mix, it’s hard to stop that momentum.

This acceleration will also be fueled by competition. As HR departments begin pushing the limits of their productivity and effectiveness, other HR departments must follow suit to keep up. Nobody wants to be left in the dust with a years-old platform that’s now becoming obsolete in mainstream workforces.

Even with the onset of AI, automation, and a machine-heavy workforce, HR departments are going to remain important for productivity and sustainability for the foreseeable future. However, the role of an HR manager or HR director is going to change substantially in the coming years. No one can predict the future, but we can see many of these trends already developing in the present. The transformation is already unfolding.

Frank Landman

Frank is a freelance journalist who has worked in various editorial capacities for over 10 years. He covers trends in technology as they relate to business.

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The Future Is Clear: Connected Glass Will Redefine Commerce, Lifestyle Trends – ReadWrite

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Frank Landman


How we shop, how we work out, how we receive medical care – you name the sector and odds are good that it underwent some major transformations during 2020. That being said, many of the most dramatic changes were less the result of the COVID-19 pandemic than accelerated by it, and this is particularly true in the world of connected tech. Companies didn’t invent entirely new processes to remedy pandemic-related service gaps, but hurried in-progress solutions to market. And, in so doing, they also transformed our lives at home and out in the world.

What types of new technology have been particularly major players in our lives during 2020? At the heart of it all were a variety of Augmented Reality (AR) products, like virtual dressing rooms and Face AR for video conferencing, as well as well as AI-based fitness tools like Mirror, a connected fitness device acquired by Lululemon Athletica last year. But as critical as such technology appears to be to our new lifestyle ecosystem, such elements represent significant challenges, especially for the manufacturing sector.

Automated Manufacturing Meets Glass

Automation has been central to the manufacturing sector for years and it’s long been recognized that the only way the industry can keep up with demand today is by continuing to build on industrial automation. When it comes to glass, though, that’s easier said than done. After all, in premise, glass’s value comes largely from the fact that it’s clear. That’s not a problem for human workers who can still perceive its bounds and work with it in industrial settings, but it can present real challenges to robotic vision systems and create barriers to mass manufacturing new technologies.

In typical manufacturing settings, robotic vision programs use reflected light to scan materials and identify key points, allowing for precision work with minimal human involvement. When this same vision is turned on glass or highly reflective metal, however, these vision systems can’t collect the necessary information; the glass or metal is essentially invisible. Observing this issue, there are now new manufacturers working to develop advanced robotic vision programs that use different systems, such as light filters and changing points of view, that can enable such systems to successfully work with glass or shiny metals.

What does such robotic vision look like in practice? Imagine that a business wants to install new glass storefronts that allows customers to interact with displays or browse without even setting foot inside the store. It’s a good idea, and one that shares many traits with other display trends that have been in the news for nearly a decade, but tricky to execute in practice. To create a transparent glass display that’s actually a functional LCD screen, manufacturers will need to be able to apply the same types of automated manufacturing technology that they use for computers, and that means using robotic vision that can see the glass its working on. It’s a tall order, but it’s also the reality of modern technology.

Fitness AIs Rise

Another area in which improved glass-detection will be key to manufacturing is in the growth of the connected fitness sector. Connected fitness has been all the rage since the launch of products like Fitbit, but that was just a starting point. Since then – and especially during the COVID-19 pandemic and the increase in interest in home fitness – the market for connected fitness tech has exploded. In addition to Fitbit, there are now countless other fitness and health wearables, home fitness equipment like the Peloton bike and SoulCycle’s competitor bike, and the Mirror fitness system mentioned above. All this is to say that people want to work out at home and they need tools to do it.

The Mirror fitness system represents many of the challenges facing glass manufacturing today. Placed in your home, it acts precisely as the name implies – as a mirror – but turn the device on and it’s a mirror, a screen playing a class, and an AI-connected system offering workout modifications and tracking fitness goals. That’s some complicated engineering, and it raises questions about how the device, and other devices like it, is made.

Most of the high-tech mirror and glass products on the market function, at least to some degree, on proprietary technology, so a full glimpse behind the curtain isn’t possible. However, we can infer based on our understanding of robotic vision systems that these products rely on cutting edge technology. Unlike other AI-powered machine vision programs, the ability to detect objects isn’t enough. Instead, it needs to be able to detect items that are, in many ways, meant to avoid detection.

Windshields And Other Glass Innovations

Where else is new glass manufacturing technology in use or on the verge of emergence? There are a number of areas of interest, including smart windshields that could prevent distracted driving, AR smart glasses, which have proved their growth potential in recent years after the initial failure of Google Glass, and much more. All of that indicates high demand for more complex, precise glass manufacturing and processing tools, with invisible but overlaid sensor systems.

One product that may be especially influential in understanding connected technology engineering and manufacturing is the subsector of smart glass known as light control glass of LCG. This glass product has recently experienced an explosion of growth stemming from its use in construction.

LCG has been embraced by builders and property financiers who recognize the health benefits of access to sunlight. Instead of installing tinted glass in window-heavy buildings, then, they choose digitally modifiable glass; individual users can adjust their windows with the power of touch. Better manufacturing technology now allows these glass products to filter out specific light forms, include hazardous UV rays, or darken to mimic traditional privacy glass. Within its niche, this is what’s known as a dynamic material and its applications are extensive.

Now, a significant part of what makes glass so valuable in all of the above applications, as well as in our smart phones and tablets, is that it works well in conjunction with the types of plastic conductive materials commonly used together. Essentially, the plastic conductive film touches the glass and completes a circuit. Typically, that doesn’t work with an all-plastic system, though, which is why we all have to go around worrying that we’ll drop our cellphones and crack the screens. The glass is just too important.

What some new equipment manufacturers are now attempting to develop is a plastic alternative that can stand in for glass’s conductive properties, which would allow for touch-sensitive but durable and lightweight products. Essentially, the more products that rely on touchscreens, the more incentive there is to develop an affordable, plastic alternative. Glass may function well and feel high-end, but it’s expensive and often impractical and our connected environment demands innovation.

Smart Glass Goes Plastic

Among the many potential applications of plastic alternatives to conductive smart glass products include high wear and tear, including AR-based virtual dressing rooms, the high-tech reinvention of stores like Toys R Us, which now features numerous touchscreen stations, and many children’s products. Plastic alternatives are also ideal for outdoor applications like the National Parks, local hiking trails, and even amusement parks, where touchscreens are more likely to be subject to weather conditions and other activity. Durability is a common manufacturing priority across industries, so everything we learn about smart glass manufacturing should be quickly applied to plastic analogs.

Over the last decade, we have steadily made progress towards a moment when users expect everything to be touchscreen equipped, but that moment remains elusive. Still, we’re getting closer, and sturdier material options will bring us closer still. Other improvements in projected capacitive technology allow for faster response times from touchscreen tools, greater durability that prevents scratches and cracks from significantly impacting overall device function, and new anti-glare and anti-stiction technology for greater interactive ease.

Ultimately, transparent conduction technology is going to steadily move away from glass, but most innovations will likely still begin with glass manufacturing. Because of the many advantages that glass offers in terms of quality and conductive capacity and its preference as a material in high-end connected tech, glass is the obvious template. New practices and materials will develop from there.

Frank Landman

Frank is a freelance journalist who has worked in various editorial capacities for over 10 years. He covers trends in technology as they relate to business.

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