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Here’s Why You Should Use Video in Your E-Learning Content – ReadWrite

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Here’s Why You Should Use Video in Your E-Learning Content - ReadWrite


Technology has undeniably shaped the tools we use to gain new knowledge. Long gone are the days where learning meant spending hours at the local library or attending long lectures. 

In today’s age, both companies and educators work alongside video creators to help deliver information in video format that makes the experience far more engaging and accessible than ever before.

Especially after the shift the pandemic brought, audiences are expecting more than just plain data from their video content. And while this may sound challenging, it’s also an opportunity to think about what the future of education will look like. 

In this article, I’m going to guide you through the main reasons why you’ll also want to use video in your e-learning platforms. This post will help you understand not only why audiences prefer this format, but how your teaching objectives will benefit from it as well.

More Content, Less Time 

We’ve all become accustomed to short attention spans. Apps like Instagram and Facebook have proven the success of short-form content and bite-sized videos that are easy to digest. 

The same goes for people learning online: they seek to get the most information in the shortest amount of time. And there’s no better tool to accomplish both than video content.

Video can condense and convey information more effectively, leading to faster learning. Imagine how long it would take for you to read a product’s manual versus watching a tutorial video with the same info. Time is precious, and you shouldn’t waste it! 

Short videos usually focus on explaining a single important concept or setting one main learning objective. This is why the preferred length is between 2 and 6 minutes. Any longer than that and your audience will struggle to maintain focus.

But, if you’re planning a long program for your online course or extended marketing campaign, you can break down your long piece into shorter chapters. For example, the video version of this article could be divided into five short parts that convey single ideas.

Improving User Experience with Storytelling

The key to successful communication lies in storytelling. Ever since the beginning of time, we humans, are drawn to captivating stories that invite us to think, and that leaves us with valuable lessons. 

Educational videos that use storytelling as a didactic device can connect with their audiences and guide them through complex and abstract topics that otherwise can be hard to follow. 

There’s a reason we as kids learn about ethical concepts through fables that end with a moral. Remember how tales like Pinocchio’s or Cinderella’s taught us not to lie? How could anyone forget such stories!

Creative storytelling can make learning insightful. However, most educational videos take a step even further and incorporate audio narrations, sound effects, and other immersive elements to improve user experience. 

And given that no story would be complete without characters.

Using Characters to Exemplify More Clearly

Characters play an essential role in every story and every effective educational video. Generating empathy for a piece’s character helps viewers put themselves in their shoes, and better understand examples and ideas being conveyed. 

Think about the most popular films and series out there, like Game of Thrones: each character can act as a symbol for a broader concept. This technique facilitates deep thinking and makes audiences understand situations from different perspectives.

Characters are usually approachable, or at least memorable. This means they should feel like real folk, with all sorts of specific details about their look or personality that your audience can connect to.

Educational videos that use characters are also very demonstration-friendly, making it easier to simulate teachings and processes. By following the doings of a character, audiences learn the practical steps they need to 

complete their learning objective. 

Appealing to the Viewer’s Feelings to Help Them Retain Information

When you have a story with characters, there’s bound to be emotions. Storytelling is all about making audiences feel what the characters are feeling and make them feel invested in the outcome.

Emotion plays a huge role in our memory. Our feelings can transform mundane events into lasting memories. Our minds are filled with past experiences attached to specific feelings like laughter, crying, surprises, scares. 

And when it comes to educational videos, even just the tiniest laugh will do! By making audiences feel something, your teaching will have a lasting effect on them.

A kind-of-funny educational video will lead to a more relaxing learning experience, which also improves information retention. Heartful and emotional stories make audiences focus on what’s being told, freeing them of distraction and capturing their attention.

Accommodating a Variety of Learning Styles

Learning comes in all sorts of shapes and colors. Some people like to read; others prefer data-driven infographics or extended audio lessons or podcasts. The great thing about video content is that it gives you room to provide them all. 

As I mentioned at the beginning of this post, technology has allowed the video to become a format both scalable and accessible. As a result, everyone can watch videos on their mobile devices whenever and however they feel like it. 

Video can be integrated into virtual classrooms, employee training programs; you name it! However, many people also prefer to micro learn, that is, to learn on the go while on their morning commute or right before going to bed. Short educational videos are the perfect format just for that.

And lastly, videos are easy to share with friends and colleagues on social media or via e-mail. If your piece is informative and interesting, your audience will pass it on and spread your teachings all arouIsn’tsn’t that what is all about?

Parting Thoughts

Learning new things can be both an exciting and challenging idea for most people. We’ve all suffered through a boring lesson, and we know that a lousy class can negatively influence the way we think about education. 

So, if you want your e-learning content to have a good and lasting impact on your audience, then the video should be your go-to format. 

Inner Article  Images: provided by the author; thank you!

Top Image Credit: tima miroshnichenko; pexels; thank you!

Victor Blasco

Victor Blasco is an audiovisual designer, video marketing expert, and founder/CEO of the explainer video company Yum Yum Videos. Besides running the business, he’s a lifelong student of Chinese philosophy and a passionate geek for all things sci-fi.

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How Augmented Reality Continues to Transform Customer Experience?

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Impact of AR


Augmented reality (AR) is continuously paving the way for more engaging interactions between businesses and their target customers. In more ways than one, AR-based customer experience can ensure increased customer satisfaction and business conversion.

According to a study, a whopping 71% of customers have very favorable opinions about AR in the shopping experience. They say it would urge them to buy from the store more often.

Augmented Reality (AR), which works as an overlaying aspect over the appearance of the physical objects and the world at large, can enhance the perception of the real world and thus can revolutionize the customer and shopping experience.

Source: retailperceptions

With the present mobile support for a three-dimensional view of the objects, delivering AR-powered shopping and customer experience across online stores and mobile stores has become more accessible.

According to a Tractica report, by 2022, the number of monthly active users for mobile augmented reality apps is likely to reach 1.9 billion.

Augmented reality-based customer experience promises a digital shopping and browsing experience transforming the entire customer journey with either immersive attributes or more meaningful interactions or more layers of information. Businesses that employ a developer to build an AR app equipped with AR experience should insist on making things easier for the customers.

Since AR, for improving the customer experience, offers so many promises, it is essential to look at the key ways AR can transform customer experience altogether.

Removes All Pre-purchase Uncertainty and Confusion

Pre-purchase

Despite the rapid growth story of e-commerce and mobile commerce stores across all niches and categories, the confusion and uncertainty about making purchases are still dominant for most customers buying online.

Since while buying online, people cannot try the products in person, the rates of product return and abandoned carts are considerably high compared to the brick and mortar stores.

This is exactly where AR can play an essential role by bridging the gap between the physical shopping experience and the online ones. Thanks to AR, online stores and mobile commerce stores can deliver a truly feel-real impression of the purchased products.

Already many stores have started to incorporate AR for the express purpose of offering an immersive shopping experience. The IKEA furniture store right on our smartphone allows you to see each furniture piece in your room.

Similarly, several garment and fashion accessory brands enable you to visualise the items on your body. For example, Gucci offers an AR trial feature so that customers can see their sneakers adorning their feet just by capturing the feet with the smartphone camera.

Delivering a Detailed Layer of Product Information

Augmented Reality (AR), besides offering an immersive and engaging way of trying the products before purchases, also ensures feting very detailed product information to the customers instantly. The best thing is this ability made AR-powered shopping popular for offline stores as well.

No wonder that in Japan, a whopping 66% of customers now expect regular brick and mortar stores to provide AR experiences. As far as understanding the production cost of the app with AR experience is concerned, this can ensure better business conversion and hence is worth the cost.

AR-based shopping and customer service can offer a lot of information instantly and guide customers navigating in a commercial space or a destination. No wonder travel companies are now utilizing AR to deliver guided tours to their customers.

While booking bus tickets or booking tickets for a sports arena or booking tickets of flights, now AR-based displays can show you the details of every seat along with the facilities to make highly informed purchases.

Already sprawling museum premises and large indoor sites in many parts of the world are helping the incoming visitors to navigate their ways with augmented reality-based interactive maps. Airliners can also guide their customers to navigate to the right gates in quick time.

Adding More Value Through Interactive Packaging

In a multitude of ways, augmented reality (AR) is making a positive impact on customer service, starting from pre-sale orders to the actual purchase experience. Interactive packaging is the latest example of this impact.

When scanning the product packages with their smartphone camera, customers can see very detailed and multilayered visuals with a lot of additional and helpful information. This results in more purchase decisions for the customers.

Heinz uses AR-based packaging to allow customers to get a lot of helpful information when purchasing tomato ketchup, an excellent example of this AR-powered interactive packaging.

There is no dearth of brands that allow customers to scan the QR code to get more detailed information about the products they are going to purchase. In business-to-business (B2B), customer communication can be highly useful. Instead of carrying brochures, visiting cards, or business presentations, you can allow your audience to scan a code to get the details.

Futuristic AR Based Dining Experience

For food and restaurant chains to receive a continuous flow of new customers and retain old customers, providing a smooth and frictionless experience became the established norm. Augmented reality (AR) in the food and beverage industry has already proved to boost customer engagement and improve brand loyalty.

There are already AR-based menus that are transforming food ordering for customers. Besides offering interactive 360-degree visuals of the food items, the latest AR-based food menu provides multiple layers of information and interactive overlays for the customers to customize before placing the orders.

Thanks to AR scanning, the food package labels have also become more accessible than ever before.

AR Powered Travel and Hospitality

If one industry we need to name has received the most significant impact of AR technology, none other than the travel and hospitality industry. AR-powered information overlays or navigational guidance appearing right on the smartphone screens completely revolutionized the traveler experience.

The Interactive virtual tours of travel sites, hotels, and restaurants offering an immersive, 360 degrees interactive visual of the sites and ambiance of premises added value to the travel experience in a never-before manner.

AR is also ensuring a highly reliable travel guide offering route and navigation guidance in real-time. Last but not least, modern translation apps providing a real-time translation of displayed signs is another excellent example of AR’s impact on the travel experience.

AR to Revolutionize Post Sales Support

Source: techseedotme

In today’s competitive business environment, every brand needs to establish its reliability through robust and uncompromising post-sales support. Such support refers to all the activities after a product is sold or a service is offered to the customers.

Some of the crucial post-sales support mechanisms that matter for branding and customer appreciation include installation, upgrades, warranties, repairs, troubleshooting, and answering customer queries.

In this respect, remote augmented reality-based customer support has already proved to be a significant way to push changes. It helped increase call resolution at the first instance by at least 20%, and the AR-based support also helped reduce the rate of dispatching technicians by at least 17%.

AR is transforming post-sales support for brands in two significant ways through AR-powered self-service and AR-powered technical support.

Business brands are increasingly using AR to help customers with self-service support. On their smartphones, customers can get guidance through highly interactive visuals and media, screen overlays on technical aspects and quick FAQ answers.

  • AR-based Technical Support

The AR-based visual support can also help customers understand the technically demanding aspects of various products, parts, the ways they function, and the particular measures of troubleshooting and problem-solving. An AR-based screen overlay can give details of all parts along with the model number, manufacturing details, versions and the problem resolution timing.

All those bulky user manuals written in multiple languages are already on their way to exit. They are being replaced by interactive AR-powered user manuals showing minute details of every component and how to operate a device with switches, buttons and other controls. For instance, a new car owner can take interactive visual guidance on different systems and car mechanisms after purchasing the vehicle.

Conclusion

Quite convincingly, AR has transformed the customer experience across e-commerce stores, brick and mortar stores and all other B2C and B2B interactions. AR has proved to be the most critical value addition impacting the customer experience.

Wasim Charoliya

Wasim Charoliya

Digital Marketing Strategist

Wasim Charoliya is a digital marketing consultant and strategist. He is passionate about helping startups, enterprises, B2B and SaaS businesses to establish thought leadership in their industry with actionable content strategy.

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The Hitchhiker’s Guide To Survival Analysis

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Benedict Timmerman


Survival analysis is the best thing in the world since sliced bread! However, in most machine learning circles, it’s pretty much synonymous with an “# it’scomplicated” relationship status.

Survival Analysis is an Extremely Valuable Branch of Statistics.

We want our guide to better serve you as a straightforward go-to/how-to, eliminating any confusion. The guide provides a valuable resource on how survival analysis, which can be applied to — well, almost anything.

However, survival analysis is wrought with misunderstanding and misuse.

What else should I know about survival analysis?

Also referred to as “time-to-event” analysis, simply put, it’s what we find when we analyze the time it takes for something like buying a new home (an event) to happen after getting a promotion -which we call “an exposure.

Basically, it’s modeling or a set of statistical stratagems which measure the time as mentioned above to an event. Literally how long it takes for something of interest to happen. Depending on what you are studying, observing, researching, or just finding interesting- you want to know, and we can now actionably determine how long it takes to happen.

To get started, first and foremost, you need to set and formulate your research question aptly to perform a survival analysis approach.

Often, researchers will simply use ‘when’ and/or ‘whether’ terminology. But, first, the information is given — as a prediction of when and/or whether something will happen.

Then the conclusion is in a yes, or no determination. Finally, the conclusion is an analysis about how long it takes before what we want to see (the subject of interest being examined) will happen, and whether what we’re looking for will happen or not.

When you’re analyzing how long it takes for an event to happen and whether it will happen at all, it is imperative that what you want to eventually see and find is the same (equal) for all the subjects you examine.

In other words, you don’t want a sample with elements that have no chance of experiencing the event. It just won’t work.

Exposure is the point when we’re off to the races and start the proverbial research clock in order to analyze any time-to-event.

The event itself, in this case buying a new home, means simply the time needed to process and develop from the exposure which is getting that promotionthe moment when we stop the “clock.”

The time elapsed between these two points is the focus of interest which we call “the survival time.”

Survival analysis is a game-changer for a diverse variety of disciplines and areas of research.

Most experts, however, mistakenly consider survival analysis a tool solely applied to study death and disease, an accurate method to measure relapse of a medical condition, the potential hospitalization of a patient, and the mortality rate in medicine and biomedical disciplines.

Survival analysis application has thankfully spread to serve a variety of fields and disciplines, including engineering, social and behavioral sciences, even professional sports.

In engineering, this process is known as “failure-time analysis” and is mostly applied to test the durability and quality of products.

Incorporating survival analysis in engineering is valuable. For example, we see a manufacturer wants to test how long it takes for light bulbs to burn out, how often the company’s computers crash, even predict when a mechanical part like an engine head gasket will crack.

In social sciences, survival analysis is known as “time-to-event” analysis. This is because there have been scientific studies to answer queries such as how long it takes for one to get married, get a first tattoo, buy a first home, or to graduate.

Medicine and biomedical research

In addition to medicine and biomedical research, JADBio can definitively perform survival analysis on several out-of-the-box and even what one may consider ‘weird’ cases, including:

Health – Obviously, when analyzing health disciplines, we can actionably determine values such as the time to: death, device failure such as a heart pump, or simply the readmission rate of a specific subset of patients.

Market – We use survival analysis more and more in marketplace areas of research such as manufacturing or sales when we want to determine the time to: a component failure in machines, whether a certain device becomes obsolete, and how long it will take to obtain a certain patent for example.

Finance – A valuable tool in the evermore elusive waters of finance, survival analysis can be applied to calculate the time to predict when a hospital may turn a profit or report loss, calculate costs, and how often staff present burnout or should be promoted.

Social Sciences – Especially helpful in social sciences, where experts now can analyze the time to: divorce, new couples having their first or second child, and how long it will take new families to buy their first home.

Government and Social Services – Helps determine the time to: child welfare and to match children with appropriate foster parents. Used to optimize the length of stay of children in the program, to estimate participation time in various social programs, and to estimate the time it takes for various policies to take effect.

Law Enforcement – Predicts the time to: estimate the likelihood of recidivism in criminal offenders.

Marketing Operations – Performed to assess the time to: the length of participation in loyalty programs.

Sports – Sports is a field where survival analysis can really be your golden goose. Sports — that’s right. In professional sports, survival analysis will change the game when it comes to delivering results like time to: mechanical failure of race car engines, or tires in F1, and the time it takes athletes to be substituted in team sports like football.

A coach can know the best time to switch out a soccer player. Team doctors and government health authorities can accurately evaluate and certainly limit the rate of Chronic Traumatic Encephalopathy (CTE) –a degenerative brain disease observed in professional athletes, military veterans, and anyone with a history of repetitive brain trauma.

In essence, there is no differentiation to survival analysis being used as a tool whether we consider health disciplines, the global market, social and behavioral issues, or professional sports.

When researching for survival analysis — survival time is the main driving interest.

We perform survival analysis on subjects that present a delayed onset of events where our goal is to observe that specific timeframe, how long it takes for the event to happen.

It is irrelevant whether there is a positive or negative correlation attributed to the event. The event may very well be death (negative), yet it can also be a new promotion (positive).

Although initially developed in the biomedical sciences to analyze time to death either of patients or of laboratory animals, survival analysis is now widely used in engineering, economics, finance, healthcare, marketing, and public policy. Survival analysis can be used to predict when a patient will expire; when cancer will metastasize, or on anything you are trying to predict time-wise.

Our Secret Special Sauce

At the core of this work is JADBio. JADBio systematically compares the performance and stability of a selection of machine learning algorithms and feature selection methods that are suitable for high-dimensional, heterogeneous, censored, clinical and other forms of data. The data set is used in the context of providing specific, accurate, and actionable predictions.

Leveraging the advances in modern data collection techniques will produce ever-larger clinical and other large data sets. It’s imperative to identify methods that can be used to analyze high-dimensional, heterogeneous, survival data.

JADBio has a world-class team and constructs a range of machine learning algorithms capable of analyzing vast types of data providing clients with the power to make decisions and steer their respective objectives in the direction of success.

Definitions of standard terms in survival analysis:

  • Event: Death, disease occurrence, disease recurrence, recovery, or other experience of interest.
  • Time: The time from the beginning of an observation period (such as surgery or beginning treatment) to (i) an event, or (ii) end of the study, or (iii) loss of contact or withdrawal from the study.

Image Credit: Provided by the author from The Hitchhikers Guide to Survival Analysis; thank you!

Benedict Timmerman

Benedict Timmerman is a Senior IT Experience Analyst supporting Digital Giraffe’s clients operating within the AI industry. Benedict covers data and machine learning solutions, providing quantitative and qualitative analysis on the available practices, people and markets. Benedict also spearheads the company’s lead generation process for its clients designing outreach campaigns.

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Expensive Coding Boot Camps are Limiting the Tech Talent Pool

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A Labor Shortage Could Be Our Economy's Biggest Downfall - ReadWrite


Coding boot camps have soared in popularity since their inception in the early 2010s. Course Report, an organization that conducts yearly market studies on boot camps, reports that nearly 25,000 coding boot camp graduates entered the job market in 2020 — up 39% from the previous year.

With the growth in popularity, however, has come an increase in price. Course Report also reports that the average coding boot camp costs more than $14,000. As costs increase, new opportunities for students to defer payments have surfaced, such as income share agreements, or ISAs, in which students don’t pay tuition until after they land jobs.

Rising Costs Mean Greater Risk

But many payback models come with risks. For example, a recent lawsuit filed against a coding boot camp is based on claims of false advertising around job placement rates that directly impacted students’ ISAs. And throughout history, there have been many predatory educational programs that have sold lies to bring in more revenue. Such instances resulted in rulings and regulations to protect students. However, it’s still true that tech training programs in the U.S. from for-profit enterprises face a complex balance of wanting to help students access better careers but needing to generate profits and returns for investors.

The bottom line is that the tech industry needs to look to new models for teaching coding skills that reduce students’ risk and financial burden.

Workforce initiatives and skilling pathways need to be more accessible to all Americans. While traditional college or university career pathways are an excellent option for some, there’s a large and growing pool of people in the U.S. for whom earning a four-year degree is unfeasible. The cost and risk of taking out student loans is a huge barrier, and many students can’t commit the necessary time while they work other jobs or care for families.

It’s Time to Create Realistic Opportunities

Workers today are interested in reskilling for new opportunities, and companies need more skilled tech workers.

But the time and money it takes to get a degree or go through a for-profit boot camp is often not an option for many.

For similar reasons, the same individuals who can’t take the traditional higher education pathways are still being left on the sidelines by boot camps.

It’s time to make opportunities more accessible and realistic for all. Exploring the following strategies can help the tech industry reduce the risk and financial burden of gaining new skills:

1. Create and support accessible, accelerated skilling pathways.

Coding boot camps do create a great talent pool. Still, to widen that pool for tech companies and create more accessible opportunities for job seekers, the tech industry needs to support other skilling pathways, such as free and accelerated digital job training courses, that open doors to individuals often shut out of other options.

Some options are not only free or affordable, but they also offer opportunities to learn skills part-time.

Because this format breaks down barriers presented by traditional education pathways and for-profit boot camps, it’s more accessible to those looking for career changes. It can produce a more diverse talent pool for tech companies.

Plus, getting more career changers into tech means bringing a wide and diverse set of transferrable soft skills into the industry.

2. Formalize apprenticeship programs.

Apprenticeship programs are great models for opening the door to more people. They allow entry-level workers to gain the specific skills they need to fill roles at a company while on the job and earning a wage. In this way, it minimizes risks for both employees and companies.

As employees learn precisely the skills they need while on the job, they can be sure they’re not risking time, money, and effort to learn potentially irrelevant skills or skills that could become irrelevant in the near future.

Companies benefit because they can mold apprentices to whatever skill sets they need. Instead of hoping candidates’ past experiences and education will serve them well in filling open roles, companies ensure candidates can do exactly what they need to fulfill current or future job responsibilities.

3. Upskill existing workers.

Even people who are already employed with a company might be interested in educational opportunities to learn new skills or sharpen their existing skill sets. Companies looking to fill tech roles can benefit from looking within their companies first to see whether anyone desires to learn new skills and move into a more technical career path.

When companies provide upskilling opportunities to current employees, they retain the talent they already have, provide accessible opportunities for employees to develop their careers, and contribute to a talent pool that will be able to fill future skills gaps.

Conclusion

Pursuing a career in technology has long been a hefty financial commitment for students — whether they’re following traditional university pathways or paying for coding boot camps.

Meanwhile, the tech industry has struggled for years to fill its skills gap and find adequate workers. Closing the gap will require the tech industry to support more accessible, financially viable opportunities for all.

Image Credit: pepi stojanovski; unsplash; thank you!

Jeff Mazur

Executive Director for LaunchCode

Jeff Mazur is the executive director for LaunchCode, a nonprofit aiming to fill the gap in tech talent by matching companies with trained individuals.

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