Click on any blog related to content marketing and you will read “Content is the king” somewhere mentioned there. Content with the right content strategy helps you build your brand, make it visible to your audiences, boost customer trust, increase conversion rate, and even close sales. But does this ‘king’ bring everyone the same profits? Here is your content strategy not working? Here are six reasons why.
Today, we see every one creating content, and over 70% of the marketers are even actively investing to scale content marketing. But the sad truth is — not all of these marketers are happy with the results they see.
In the majority of the cases, it is not the content that is to be blamed. It is rather the content strategy.
Despite putting in all the efforts to make the content work, many still see their content lost somewhere in the deep dark digital abyss.
With minimal views, zero interaction, no engagement, and certainly no conversion, the dream of dominating the world with your content could instantly turn into a nightmare. But there is a ray of hope that will pull you out from failing at your content strategy.
Here is a blog that will tell you the main reasons why your content strategy is failing and how you can fix the strategy to succeed.
Because You Are Writing for the Bots and Not Humans
One of the biggest mistakes that most of the companies make when following a content strategy is that they focus too much on making their content rank than making it interesting. Google bots have become super smart and would automatically rank your content if it is loved by the people.
If your target audiences are not able to connect with what you write — it will be of no value to your company.
You will never be serving your target audience if you stuff your content with keywords, key phrases, and links.
Check for your content strategy.
Is it totally backed by keyword analysis and nothing else? Are you just churning out new content every other day to make sure your keywords rank?
If that’s the case, your content strategy is never going to work. Here are some mistakes in your content strategy that are taking you down.
- Writing just enough (300 words) to fulfill Google guidelines without covering the complete topic.
- Unnecessary stuffing the content with long and short tail keywords that make no sense to the reader.
- Hyperlinking the content with just the service or product rather than linking it to informative pieces.
Quick Fixing Tip:
While writing content, you need to ensure that it is written with humans in mind and only optimized for search engines.
- Create content that is catering to the needs of your readers and is still optimized for search engines.
- Make sure it has at least 1,890 words. This way, it covers the complete topic and also makes Google web crawlers happy.
- Keywords are important. Place them strategically. Primary keyword once in the first paragraph, title, and URL.
- To avoid keyword stuffing yet ranking for the same, use LSI keywords to make your content look more natural.
- Link your content but make sure it is linking to both internal and external pages that provide value to your readers.
- Images are important to keep your reader entertained. You can use these images to gain ranking as well by adding Alt Tags and ensuring it ranks on Google images. When creating top-performing content on Google, you also need to add images with Alt Tags in it.
Because You are Scared of Experimenting with Content Forms
In an age when you are surrounded by content in all forms, limiting your content strategy to just blogs and articles is a sin. You might have a full-blown content strategy in place with a content calendar that ensures your writers churn out content pieces and post them on your website or external platforms. However, it is 2020 and your target audiences have gone far beyond consuming content through just one means.
Each business starts its content strategy from ‘having a blog page.’ And it is great as over 60% of the businesses that acquired more customers had a blogging channel in place. But thinking that that’s enough is where you start failing.
You need to study your buyer persona and the stage they are in the buyer journey to offer them the required kind of content for a successful inbound marketing initiative as well.
For example, a buyer in the awareness stage would like to have blogs and ebooks or guides around the topic. Those in the consideration stage might look for whitepapers, blogs on ‘tips’ or ‘best ways’, etc. And those in the decision stage of their journey would rather look for case studies, videos, industry reports in the niche.
The mistake you are doing is that you are offering all types of buyers in all stages of their buyer journey with the same content. Neither are you looking at the buyer demographics nor on the stage of their journey to create customized content.
If your content strategy is failing even in the times when content is the king, know that it is the time to diversify.
Quick Fixing Tip:
- The best way to diversify your content strategy is by repurposing your content. This way, you don’t have to increase your team size to create all types of content. You simply need to repurpose the content that’s already available with you. In fact, 60% of marketers use their one piece of content in two to five ways.
- Turn your content into different forms like videos, podcasts, ebooks, pdfs, infographics, etc., to ensure it reaches audiences in the way they consume their content.
- Look for content that is already working with the audiences and update in to make it brand new. Add new pointers, create images, and make it eye-catchy, provide new examples, improve the layout, and much more to ensure it keeps the visitors engaged.
- Create videos from your engaging blogs
- Make social media graphics to build your community of readers there
- Offer downloadable content in the form of pdfs, guides, whitepapers, etc.
- Transform your long-form content into ebooks and send them across to your clients
- Create a buzz among your audience by creating a post that talks about the best round-up posts.
- If you have some really good information-rich content, create webinars from them to build your authority in the niche
Because Your Competitors Already Dominate the Niche
Your content is good, you are producing all types of content, and even promoting it right. Yet, you are not able to succeed with your content marketing. Why?
Maybe because your competitors are way too strong.
Yes, one of the main reasons why a majority of the businesses see their content strategy failing is because they are up against industry giants. Many times, businesses are doing nothing wrong, it’s just that they are in an industry or market that is already dominated by big names. In such situations, it is only human to feel that it is not much you can do. But giving up should never be the case.
Think you cannot fight the saturated or dominated market? You can.
Quick Fixing Tip:
If you are also in an industry where your competitors have left no scope for you and no matter what you do, your content is still not working, here is what you can do.
- Offer problem-solving content to ensure that your target audience can rely on you for solutions
- Be consistent with your content delivery and never back down. Slowly and steadily, you will reach the top.
- Start with building a small niche group of followers with your content and start expanding it.
- Try the skyscraper method of creating content where you find the best piece of your competitor’s content and generate something even better.
- Look where they are lacking through a thorough competitor analysis. There must be something they are missing out on and that’s where you need to hit with your content strategy.
Because You Are Not Creating Valuable Content
Producing content for content’s sake is not going to take you far. It should always provide some value to your audience. A very prominent reason why the majority of the companies do not succeed with their content is that they get too busy simply churning out content pieces one after the other without considering if it is working for their audiences or not.
You are not thinking about your audience while creating content. It is only the numbers you are worried about. And the same thing has passed on to your writers as well. They aren’t worried about content quality or the value it would create with the readers, they are simply meeting the deadlines and targets of writing x number of words each day.
Quick Fixing Tip:
When it comes to writing valuable content for the audiences, there are many things you can do. Here are some of them:
- Have a buyer persona and analyze the characteristic of the audience to know what kind of content they like. You need to find what clicks your audience and create content that engages them.
- Your content team should be experienced and know how to create high-quality content. You cannot expect them to create great content if you haven’t familiarized them with your target buyer personas. Make sure they have complete information about your company’s offering, working process, and the target audience so that they can create valuable content.
- Make your content stand out by adding some unique qualities to them and offer value in one way or the other.
- Give a different angle or perspective to your content to ensure that it is creating more value for your audiences
- Talk to your sales or business development team to know the questions that the customers are actually asking and create content on that.
- Pay attention to the content type that is not working with your target audience and either stop doing that in your strategy or try to improve them.
Because Your Content Promotion is Not On Point
Content marketing is not just about content. It’s second half talks about marketing and that is where most people fail. Many people have talented content writers who tell the company stories in a perfect manner while also offering value. But they lack in promoting the content on the right channels.
Your content strategy would definitely not work if you are doing nothing about the content once it has gone live on your website.
How do you expect your users to find the content? Do you expect them to type your blog URL to reach the page? No one would do that, of course.
How will they reach your content? They will reach your content when you know how to promote it.
Take, for example, Robbie Richards, a professional that helps growth-stage SaaS companies with their SEO strategies. His page was just a month old with no backlinks or anything. Yet, he grew his traffic by 272% in just 30 days. How?
Having a content strategy that emphasizes on creating great content and promoting it right. He used Buzzbundle tool, weekly round-ups, forum marketing, etc.
Quick Fixing Tip:
There are some simple and quick tips that can help you improve your content strategy through promotion.
- Send out email newsletters to all your subscribers for your blog posts
- Share each of your blog posts on social media platforms that best suit your business and audience in a very engaging manner. Don’t forget, over 74% of your users are on social media. But make sure you target your content according to social media platforms. LinkedIn for business posts, Instagram for cultural posts, Pinterest for infographics, Twitter for mentioning industry experts, etc.
- When sending out emails to your prospects, you can link your informative posts in the email to give them value and get more traffic on your site.
- Reshare your content on different reposting channels like Medium etc., with your original link as canonical to reach out to wider audiences.
- Answer questions on Quora, Reddit, etc., while linking to your blog post to get interested readers from there.
Because You Aren’t Tracking Content or Wasting Your Data
Data is imperative in today’s world and you need to make complete use of the data that you have to improve your content strategy. Basically, if you are not backing your content strategy with data, you are simply taking the guess-based approach. And that is not going to take you too far.
It is important that you track each piece of content and know the numbers to not just formulate your content strategy but also improvise it accordingly.
The data collected from tracking and analysis of content, marketing campaigns, and other similar things can be very useful in strengthening your content strategy and making it fool-proof.
Quick Fixing Tip:
- Google Analytics, Hubspot Analytics, SEMrush, and many more tools are available to help you analyze your content performance
- Looks at the page views, bounce rates, average session, etc., to see how your content is performing
- See the referral traffic and make sure sharing content there becomes a routine
- Have a monthly report to see where the traffic arrives most and from where. Create content and promotion strategies accordingly.
On an Ending Note
Like having a correct inbound strategy is imperative for digital engagement, a correct and fail-proof content strategy is also crucial for your success. In fact, if done right, your content strategy can get you three times more leads than paid search advertising. All you need to do is find the reasons why it is failing and fix them to succeed.
In this blog, we covered all the major reasons that lead to the failure of content strategy and how you can quickly fix them. You can perform content audits regularly and see ho everything is working out. Once done, implement the quick fixing tips and do not forget to include these implementations in your content documentation as, without it, your strategy would not stand.
- To make your content strategy work, make sure your content is written for humans and well-optimized for search engines.
- Creating just one kind of content would bore your audience. Treat them with variety and serve them with a mix and match of video, blogs, podcasts, infographics, etc.
- The content should always provide value to the readers and compel them to take some action.
- Do not worry if your industry is already dominated. Offering value consistently would help you carve your niche.
- Just pushing down chunks of content on your website wouldn’t suffice. Promoting the content should take an important part of your content strategy.
- You also need to monitor all your content efforts. Otherwise, how would you know what’s working and what’s not? With proper tracking, you can create more value-driven content that will resonate with your customers’ requirements.
How Blockchain Is Being Used With Smart Buildings – ReadWrite
Whether you realize it or not, many of us live in buildings with some smart capacity. You probably have at least one smart device in your home.
With the smart device industry set to grow by $65 billion by 2024, the odds are, you’ll add more of these devices. The true potential of smart homes lies in the ability of smart devices to communicate together — and that’s where blockchain technology comes in.
How Blockchain is Being Used With Smart Buildings
On the surface, smart technologies make individual tasks easier, but the potential is much larger than that. A smart device is effectively a sensor able to collect significant amounts of data about everything, from your energy use to how well-stocked your fridge is.
Smart Technology Works Better in Swarms
On its own, this data is valuable; when combined with data from other devices, its usability becomes game-changing. A properly connected smart home would be able to automatically adjust the heating to your preferences while minimizing bills, ordering your favorite groceries, monitoring and adjusting energy usage, sending repair notifications if something breaks, and much more.
Internet of Things (IoT) technologies are already used extensively in supply chain management. They help efficiently manage products passed through multiple stakeholders and verify that products are what the label says they are.
Catching Slave Labor in Fishing Supply Chains
One example where smart technology has been useful is in tracking fishing supply chains. The World Wildlife Federation (WWF) has used IoT to track sustainable tuna fishing.
The Western and Central Pacific tuna trade is rife with illegal fisheries — and, in some cases, slave labor — because tracking is either done via an easily-forged paper trail or not at all. However, savvy consumers and brands are demanding more accountability from the tuna industry.
The WWF’s branches in New Zealand, Australia, and Fiji have combined forces with blockchain software studio ConsenSys to implement secure traceability and track to address the problem.
Radio-frequency identification (RFID) or QR codes capture information as a fish moves through the supply chain from the boat to grocers. Tracking information is automatically saved in blockchain, making it nearly impossible to forge.
Privacy and Compatibility Remain a Concern
Although smart technology has many uses in enterprise settings, it becomes a thornier prospect for individuals. IoT devices collect huge amounts of data which can reveal a lot about their owners. Additionally, they are often poorly secured, creating significant security challenges.
Most smart devices must run on centralized platforms controlled by major tech companies, notably Amazon and Google.
There have been significant privacy concerns about both companies due to their access to an extraordinary amount of personal data.
Amazon Alexa’s Vulnerabilities
Setting aside concerns about microphones, Amazon’s voice-activated assistant Alexa also presents other significant security concerns.
Although Amazon provides some privacy protections, with 100 – 200 million Alexa devices and over 100,000 skills already deployed, there is a significant concern about malicious developers taking advantage of security holes.
For example, developer names aren’t verified, allowing a malicious developer to stage a phishing attack posing as a different company. This risk is especially high with some skills that link to email, banking, or social media accounts.
After a skill has been approved and added to the marketplace, a malicious developer can change its coding without getting Amazon’s approval or notifying the customer. Many developers also have misleading privacy policies — or none at all, meaning that customers will have no idea how their personally identifiable information will be used.
Lack of Device Compatibility
The second challenge is compatibility. Early adopters are painfully familiar with the concept of device divorce, where two smart devices cannot speak with another. Part of the problem is that Amazon and Google are used as primary smart home controllers, and there isn’t a platform-agnostic solution widely available to most consumers.
Blockchain Technology is the Missing Piece of the Puzzle
Blockchain technologies are working to provide the solution to these challenges and others since they can enable P2P connections without the need for a centralized validator.
With blockchain, it would be possible to connect numerous smart devices without being forced to hand that data directly over to the device manufacturer, mitigating privacy and security concerns. It can also provide increased transparency over how data is used, helping users understand what data their smart home is collecting and what it’s used for.
Blockchain technology is also hardware agnostic. Thus, it would be possible for users to pair together devices from different manufacturers without worrying about compatibility.
IOTA’s Tangle vs. Traditional Blockchain
One of the best examples of this vision is the IoT-focused blockchain IOTA.
It is important to understand that we are not talking about financial blockchain technology like Bitcoin. Blockchains based on traditional Proof of Work (PoW), like Bitcoin, lack the speed and scalability necessary to process the millions of data points produced by smart devices.
Instead, we are looking at smart device-focused technologies, most notably IOTA. IOTA uses a Tangle specifically designed for data and value transfer.
Blockchains like Bitcoin are essentially long chains of blocks containing transactions. The Tangle, on the other hand, is constructed as a directed acyclic graph (DAG), which is a collection of vertices connected by edges.
IOTA’s implementation is designed in such a way that each new transaction (vertice) must approve two previous transactions when it enters the Tangle. This eliminates the need for Proof of Stake (PoS) or PoW consensus methods.
Because these transactions don’t require always-online validators, they are feeless and contain metadata that makes them suitable for micropayments and data transfer.
IOTA is interesting because the technology is more mature than many other IoT-focused blockchain solutions. The project has experienced past problems, but the roll-out of its improved Tangle has allowed it to secure some important partnerships, primarily in areas designed to improve transparency.
Properly Validating Smart Device Data Is The First Step
IOTA’s most important partnership for smart homes is undoubtedly Project Alvarium. The biggest challenge posed by IoT — and smart devices in general — is the sheer volume of data collected. The vastness of information makes assessing what data is trustworthy and useful difficult, especially in an automated environment.
To solve this problem, Dell and IOTA teamed up to create Project Alvarium, designed to provide a simple way to assess the trustworthiness of data gathered.
Project Alvarium’s system logs every datapoint as it travels across the system. Each interaction is given a trust rating, which is logged on the IOTA Tangle to prevent tampering. This provides a simple way to find problems or deliberate tampering within a network of data.
Blockchain Can Help Resolve Security Concerns About Smart Security
When smart home users are certain that they can trust the data being generated by their devices, it opens up a world of opportunities that could transform our daily lives.
The most immediate use of blockchain technology is in improving building security. The most high-profile problem is undoubtedly Amazon’s Ring. In late 2020, dozens of people sued Amazon over accusations that their Ring doorbells had been breached.
The breach enabled hackers to watch people inside their homes and talk to individuals in the house over the Ring speakers.
The Blockchain Difference
Blockchain has been shown to resolve both the problem of data breaches as well as hacking takeovers. Capturing a blockchain-powered device would require compromising the entire blockchain itself compromised.
But proper validation, such as that proposed by IOTA, allows malicious devices to be pruned from the network, significantly improving security.
Additionally, blockchain could enable consumers to understand how their data is being used, helping to make smart devices more privacy-focused.
Smart Building Management Solutions are Already Being Tested
The value of blockchain technology becomes even bigger at scale. One of the most impactful uses of IoT and blockchain technology is in building management. Whether for an apartment building or an office building, it’s often difficult to effectively manage a building’s heating, lighting, and security in a way that minimizes waste.
Example: How Blockchain Could Manage Heating Bills
In a traditional setting, most buildings are managed centrally. If there is a unified heating system, it is often controlled by the local administration. Although this system is more efficient than individually-heated buildings, there is significant room for human error. That’s because the system is not optimized to account for more efficient heating higher up in the building as heat rises.
A network of heating sensors could be used to automatically measure the temperature in each apartment or office in a building. If the different thermostats could communicate with each other, it should be possible to input all the data into a blockchain solution.
A scheme like this would allow the building operators to create a proper heat map of the building and understand the most efficient usage of energy. It would also enable residents to access the data and understand why the system works the way it does.
Theoretically, it could also enable a user to select a target temperature for their apartment by leveraging rising heat from lower apartments.
Solutions on the Horizon
This kind of project is already being tested. For example, Brickschain offers several products that minimize difficulties with building management and handover on sale. There are also an increasing number of studies looking at how blockchain can be positively implemented into the building management process.
The Future of IoT: Many-to-Many Marketplaces
When buildings are utilizing IoT devices and blockchains, a bigger opportunity opens up: decentralized marketplaces.
Currently, it can be difficult to get the best deal on energy or heating bills because it is a marketplace with many customers but only a few providers. Switching providers can be difficult and doesn’t guarantee a competitive rate.
However, with blockchain, it would be possible to change providers based on real-time pricing data. This setup would create a competitive many-to-many environment where many providers are looking to sell energy to many customers. The competition among providers would drive down energy prices and improve overall efficiency in energy markets.
Swedish District Heating Study
Sweden has conducted studies to investigate the utility of blockchain for a district heating market. The setup allows apartment blocks already utilizing blockchain to automatically select the most affordable provider at any given moment, minimizing bills without requiring micromanagement.
The same concept could be applied to many aspects of building management.
One interesting idea is the concept of decentralized governance. This type of network could empower tenants and apartment owners to vote on changes to their apartment block’s management proceedings.
For example, renters could vote in favor of using only green energy sources or for changes to living space regulations. Building administrators could then better understand their occupants’ needs and create a better living environment for all involved.
Blockchain Will be Needed to do IoT Correctly
Adoption of IoT and smart technologies will likely increase. Governments like the UK are already pushing hard on smart meters and many of us have already adopted some form of smart technology in our homes.
This rush to adopt new technology will undoubtedly come with significant scaling problems as well as security concerns and significant privacy issues.
Additionally, a market dominated by a handful of major tech companies like Amazon and Google could prove damaging to the consumer in the long term.
To counter these eventualities, we’ll need a platform-agnostic solution that allows a more diverse field of producers to create new IoT devices.
Blockchain technology still represents the best way to utilize IoT for everyone’s benefit. If solutions like IOTA are implemented into existing smart homes, then we could build a new decentralized marketplace that will give us better control of our data, while improving the efficiency of our homes.
Image Credit: pixabay; thank you!
Social Sign-on: Sure, it’s convenient. But is it really safe? – ReadWrite
Remembering passwords is always a hassle, especially when you have innumerable websites that require logging in to view or interact with their content. To make the process simpler (as little as a couple of clicks), webmasters worldwide have accepted and implemented social logins on their websites.
Social Sign-on: Sure, it’s convenient. But is it really safe?
So, what exactly is social login? How different is it compared to the traditional method of inputting your credentials such as username, email address and password manually? More importantly, is it safe enough for use on all kinds of browsing activities?
In this article, we answer all the above questions and more, helping you understand what social sign-on is, and what the disadvantages of this convenient method are.
The history of social logins
Social sign-on as a method of hassle-free authentication has been around for over a decade now. Back in the nascent days of the modern internet in 2008, Facebook launched Facebook Connect, a service aimed at simplifying registrations on websites.
Once webmasters enabled FB Connect on their websites, visitors to the site would no longer need to fill up lengthy registration forms to sign up for the website’s offerings.
All they needed to do was connect their existing Facebook account to the website, enabling direct access to the site with a click of a button.
In 2009 and 2010, Twitter and LinkedIn respectively enabled their users to socially login to other sites using their existing social network credentials.
Google+ followed suit in 2011, and although no longer active as Google+, it still supports social sign-on using a Google account.
While it all sounds very convenient, social sign-on has many drawbacks and challenges that impact both website visitors and website owners.
Social Sign-on: The challenges and disadvantages
The Trust Factor
Most internet users do not trust the websites they browse to store and utilize their personal information safely and responsibly. Often, website visitors are concerned about how the information they have shared will be used.
In a June 2020 survey conducted by Insider Intelligence, 32% of US Facebook users felt that they somewhat disagreed that the platform could keep their data and privacy secure.
People tend to be wary of the private information they share online; they often resort to uploading falsified or inaccurate information about themselves on social media.
Considering that these social media sites do not verify or vouch for the authenticity of their user’s information, this could be less than ideal for a website looking for accurate data while accepting new user registrations.
In 2019, Facebook released data that said that 16% of the accounts on its platform are fake/duplicate accounts created by individuals or companies. What’s more worrisome are the findings of the research team at NATO StratCom that suggest 95% of the reported fake accounts still continued to remain active, with no action taken by the social media website.
With no checks on the actual profile that’s being used to socially sign-on to your website, you could soon have an imposter, Donald Trump or Joe Biden signing up for your global warming newsletter or purchasing a bag of your freshly powdered Mexican coffee.
Not everyone’s social — nor on social
While we talk about social media, we need to understand that although it is a global phenomenon with an insanely large number (read 3.6 billion) of people using it, there is still a sizeable chunk (>50%) of the population that is not on social media.
Using a restrictive method, you risk alienating a section of society that could be your potential target audience.
Transfer of Power
Enabling social sign-on seems pretty enticing at first, considering it would cut down your authentication work significantly. But this very ‘benefit’ could end up costing you dearly, as you lose control over your visitors’ data to a third-party service provider, i.e., the social media network.
Should there be any downtime at the social media service’s end, your website visitors would be stranded, unable to login to your site or access their data?
Access Control Issues
Many internet access places tend to have controls in place when it comes to accessing social media. For example, corporate and educational networks generally block access to social websites. Certain countries like Iran, China, Syria, and North Korea have blanket bans on the most popular social websites.
Social sign-on still depends on an API call-back to the social networking site to authenticate the user. Thus, by having social sign-on set up on your website, visitors authenticating on your site through these networks would end up facing a website with broken functionality.
Social media accounts are often the target of several hacking and phishing attempts. Thus, if your user’s social media account is hacked, it could lead to their account on your site being compromised as a result.
A University of Maryland study revealed a hacking attempt every 39 seconds on average, affecting a third of Americans every year.
Hacked social accounts could have an adverse impact on your website as well, by performing activities that might eat up your server resources or corrupt your files, if your security is not up to the mark. Secure authentication is the need of the hour, and knowledge of the security practices will help solve these concerns.
Too much to choose
People use many social media websites, so keeping a single social login can be counterproductive. However, providing multiple methods to login could likely confuse or overwhelm your visitor, leading to lower conversion or sign-up rates.
Lesser data to work with
Using a social sign-on for your website would mean limited access to user data, especially email. Not every social media network allows websites to access the customer’s email address. For businesses that rely on customer information for lead generation, this would be a major deal-breaker.
Awareness of all the security practices and malpractices (sawolabs dotcom) will help educate users as well as the website owners.
If not social sign-on, then what?
All the above drawbacks would make webmasters question the efficacy of social sign-on. But then, is there a better alternative that does not include such shortcomings?
Say hello to passwordless authentication powered by SAWO Labs. A new-age solution designed to address all concerns of security, compatibility and functionality.
Image Credit: yellow graphic — from author; thank you!
Top Image Credit: karolina grabowska; pexels; thank you!
3 Ways Companies Can Be More Sustainable – ReadWrite
I’m thinking about our planet today — I think about our planet every day. Our planet is hurting, and many businesses are encouraging their employees to live more sustainably. According to the Environmental Protection Agency (EPA), industry and agriculture account for approximately 32 percent of direct emissions.
3 Ways Companies Can Be More Sustainable
Here are a few ways companies can encourage sustainability in their employees and work to lower the remaining 68 percent.
Employ a hybrid work model
With so many people working from home due to the COVID-19 pandemic, we’ve inadvertently been doing Earth a huge favor. The EPA shows that transportation is responsible for 28 percent of greenhouse gas emissions, with about half of that coming from personal vehicles that burn gasoline and diesel. Because many companies instituted a work from home policy, there were fewer cars on the road and fewer greenhouse gas emissions. Companies can continue this progress by instituting a hybrid work model once the pandemic is finally over.
Reduce waste in the office
One big way to reduce waste in the office is by offering snack and drink options that eliminate single-use plastic. For example, TechnologyAdvice uses a Bevi machine in the office, offering still, sparkling, and flavored water without single-use plastic. You might also consider snacks that don’t need to be individually packaged, like fruits or nuts.
While you may not be able to completely eliminate office waste, you can work to offset the waste you do generate. Make it easy for employees to recycle and encourage them to do so. You can create an employee-led recycling program, keep an “I don’t know” bin for those items that don’t always fall into the normal categories, and create challenges around recycling goals.
Continual education about climate change
However you decide to encourage sustainability in your office, it’s important that both you and your employees engage in continual education about climate change. Thanks to the different forms of media available today, educating yourself about climate change has never been easier.
For podcast listeners, consider checking out How To Save A Planet. It’s a Spotify original podcast hosted by scientist Dr. Ayana Elizabeth Johnson and journalist Alex Blumberg, and it is the exact opposite of what people think when they hear “climate change resource:” it’s inspiring instead of depressing, entertaining, so accessible, and has great intro music.
Another Earth-friendly podcast you should listen to is Stories for Earth, which examines how climate change is discussed in pop culture.
If you like documentaries, check out Before the Flood, which was made by Leonardo Di Caprio and National Geographic. If you are a reader, consider these three: No One Is Too Small To Make A Difference by Greta Thunberg, All We Can Save edited by Ayana Elizabeth Johnson and Katherine Hayhoe, and The Future Earth by Eric Holthaus.
Image Credit: karolina grabowska; pexels; thank you!