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How Does Web Design Affect Your SEO and UX – ReadWrite

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It takes just 50 milliseconds for users to form an opinion about a website. Fail to make a positive impression and visitors will quickly hit the back button. It’s clear that aesthetics have a strong impact on how users judge a website. But there are two other aspects you shouldn’t overlook — SEO and UX. But how does web design affect your SEO and UX?

People turn to search engines like Google for answers, which is why optimizing for SEO is important. SEO helps your site get found for queries that are relevant to your business.

At the same time, website design goes beyond aesthetics. A site with poor UX not only makes it frustrating for users to navigate your site; it also impacts your search engine rankings.

Here we’ll look at different aspects of web design and how they affect SEO and UX.

Mobile Friendliness

Smartphone usage has become so ubiquitous that you would be hard-pressed to find someone who doesn’t have a mobile device. There are an estimated 3.5 billion smartphone users and that figure is only expected to increase.

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More people are accessing the web from their mobile devices.

In fact, Google announced mobile-first indexing for the entire web. This means that Google will use the mobile version of your site in the search results.

If your site isn’t mobile-friendly, your rankings will likely be impacted as a result. Online users today are also less tolerant of sites that aren’t optimized for their devices.

Ensuring that your site works across all devices needs to be a priority if it isn’t already.

Site Speed

No matter how well-designed your site is, it won’t matter if it doesn’t load quickly.

Online users may have been tolerant of slow sites in the past. But expectations have changed and people today want to be able to find answers fast.

If your site doesn’t load quickly, don’t expect your visitors to stick around and wait. Most will simply click the back button and click through to another search result.

Google has even released an update called the Speed Update that makes loading times a ranking factor. All other factors being equal, a site that loads faster than yours will rank higher in the search results.

What can you do to make your site faster?

Start with the obvious. Large images that aren’t optimized are one of the biggest culprits of slow loading time.

Use photo editing software like Photoshop to compress your images before you upload them to your pages. If you use WordPress, there are also many plugins you can install that automatically do this for you.

Other ways to speed up your site include enabling compression, leveraging browsing caching, minifying CSS, JavaScript, HTML files, and using a content distribution network.

Typography

Typography is another aspect of web design that affects SEO and UX.

Nothing is more frustrating than landing on a site only to find that text is too small. You have to zoom in from your device just to read the content.

Most users will simply leave the page if they’re not able to read the text. A high bounce rate indicates that visitors aren’t finding your site useful or relevant.

There’s even some correlation between bounce rates and organic rankings:

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While having a professional design is important, it’s also a good idea to improve your content’s readability. Use a legible font and size to ensure that users can easily read the text.

Ensure that your content is legible across all devices, including desktops, tablets, and smartphones.

Navigation

A crucial aspect of web design is navigation.

Navigation links help orient your visitors as they explore your site. If visitors cannot easily navigate your site or find what they’re looking for, they may feel confused or frustrated.

Organize your navigation menu into categories and subcategories that users can click through to find the right page. Optimize those links with keywords to improve their visibility, and keep in mind SEO and UX.

Here’s an example of how the main navigation bar looks on Hacker Noon:

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Generally, you want to put your navigation bar in a place where visitors expect to find it, such as at the top or to the side.

Use clear text for each of your navigation links to avoid any misunderstandings. There’s a reason why most websites use “Contact” for the contact page and “About Us” for the about page.

Color Schemes

Color schemes can affect how visitors perceive your business. For example, you can use brighter colors to convey a playful tone. On the other hand, you can use darker colors like black to convey luxury.

The color schemes you choose for your site should ideally match the services that your business offers. For example, if you were a cleaning company, you would probably use green colors to indicate freshness instead of color like brown or black.

White space is another important element of web design. It’s essentially the empty space around your content, giving them room to breathe.

4 out of 5 participants rated the design on the left more favorably over the design on the right even though both companies offer similar prices and products.

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Playful colors combined with white space make the design from BoxGreen more visually appealing than its competitor. In contrast, the design from Guilt-Free looks more cluttered and not as attractive.

When comparing the two options above, it’s clear that design was ultimately the deciding factor on the participants’ ratings. In many cases, it can mean the difference between a customer shopping at your site or a competitors’.

Usability

Usability refers to how easy or difficult it is for visitors to navigate your site. In other words, are visitors able to find what they’re looking for?

Poor web design doesn’t just affect SEO. It also affects your site’s usability and whether users can achieve what they set out to do.

If you want visitors to have a positive impression of your brand, it’s important to optimize for usability. Start with a clear visual hierarchy with design elements in order of importance.

You can use design elements like scale and spacing to indicate which pieces of content are important and where you want users to pay attention to.

Here’s an example of a homepage with a good visual hierarchy:

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There’s a clear “flow” to the page and all the elements are laid out intuitively. The copy on the page is written well, and there’s even a call to action that tells visitors exactly what to do (get a demo).

Similarly, your web design should make it easy for visitors to find what they’re looking for right away.

Conclusion

Web design and SEO go hand-in-hand.

Even with a professional-looking site, visitors are likely to bounce if it’s frustrating to navigate or not optimize their device. Those signals tell Google that users aren’t finding your site useful, which can impact your rankings.

On the other hand, ranking at the top of Google won’t help either if you have a poor design that doesn’t instill trust. That’s why it’s important to incorporate both SEO and UX into your web design right from the start.

Top Image Credit: bongkarn thanyaki; pexels

Joanne Camarce

Joanne is a digital marketing expert specializing in SEO, eCommerce, and social media. When she’s not wearing her marketing hat, you’ll find Joanne perfecting her music and art skills.

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Why (and How) Startups Should Implement Performance Management Early – ReadWrite

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Why (and How) Startups Should Implement Performance Management Early – ReadWrite


A company is only as successful as its people. However, early-stage companies often deprioritize proper talent management and place all their focus on the day-to-day operations of the business. These companies eventually find themselves reaching a point where their talent management processes aren’t keeping up with growth.

Hiring and retaining the right talent for your organization is just as crucial as having a great service or product, especially in the early stages of building a company. In this article, we list some important considerations in implementing employee performance management for startups.

Implementing Employee Performance Management Early

1) Define company values

Firstly, startups should define their company values. Values are the guiding principles and fundamental beliefs of an organization, and there are many benefits in defining company values early on. For example, having a core set of company values makes it easier for a company to hire and retain employees with the right aptitudes. Moreover, values help shape company culture, which will influence employee experience, engagement, and productivity.

In addition to defining values, startups need to ensure that their values are communicated frequently. Only 27 percent of U.S. employees strongly agree that they believe in their organization’s values. Instead of simply listing values on your website, startups need to integrate values into their talent management process. They can do this by:

  • clearly and frequently communicating the company’s values
  • aligning core values with behaviors expected from employees
  • continuously monitoring employees’ actions and behaviors

Integrating values into the performance management process enables the employees to live and practice company values on a day-to-day basis. Companies can also make their values known during the hiring process – write the values in the job description and reiterate these values during the recruiting process.

Candidates and current employees should always be aware of the fundamental beliefs of the company. One tip on values – make them as actionable as possible. If one of your values is “honesty,” define specific behaviors that enforce and demonstrate honesty. (There are many resources (Korn Ferry, Iota Consultants, Ignition Group, etc.) that can help you define or adapt company values.)

“If I could go back and do Zappos all over again, I would actually come up with our values from day one.” – Tony Hsieh

2) Align goals

Effective performance management begins with goal alignment. Understanding company objectives is imperative. Half of the workforce doesn’t know what is expected of them. Managers should understand every company’s mission, clearly communicate the objectives, and make them easily accessible and visible for all team members (e.g., team-wide monthly progress report).

In terms of goal alignment, a common question that startups often face is “should I use OKRs?”

OKRs (Objectives and Key Results) are often used to cascade goals from the organizational level to the individual level. This can help create goal alignment as it helps employees understand how they contribute to organizational objectives.

OKRs are powerful; however, if a company’s strategies and objectives are frequently adapting (which is often the case in startups), the structured top-down approach of setting OKRs from the organizational level to department- and then to individual levels can be a hassle.

OKRs would need to be adjusted each time overall organizational strategies are changed. Frankly, this is a significant exercise that is not worth the time.

This doesn’t mean a company shouldn’t align goals. One approach is to set up OKRs at the organizational and department levels on a monthly basis and let managers delegate and own their key results and adapt as often as needed.

“Building a visionary company requires one percent vision and 99 percent alignment.” – Jim Collins and Jerry Porra

3) Develop a culture of feedback

Feedback is crucial in the talent management process. There are many benefits to having regular feedback conversations with employees. Firstly, it motivates employees, thus increasing employee engagement & productivity. Secondly, it generates lots of employee performance data which can enable better training and talent decisions. Finally, it enables better work relationships which can have a significant impact on company culture.

While managers may avoid giving feedback due to fear of hurting an employee’s feelings, more than half of employees want corrective feedback over praise and recognition! Most employees want real-time feedback and recognition for jobs well done.

The younger generations (Millennials and Generation Z) want 50 percent more feedback than other generations. Sharing feedback can be challenging at first. Enforcing the right processes and rituals early on will help ingrain feedback into your company culture. It is worth noting that creating and sustaining a culture of feedback is easiest to implement early on.

When it comes to documenting feedback, pen-and-paper approaches can be sufficient for early-stage companies. If an organization has more than 15 people, it will highly benefit from a performance management system that helps store and analyze feedback, objectives, etc., in one place. Ultimately, this will help simplify the performance management process and enable people analytics to help make better talent and training decisions.

“Make feedback normal. Not a performance review.” – Ed Batista

Conclusion

Implementing a performance management process in the workplace early on will better equip startups in developing and motivating their employees and ultimately improve a startup’s success and growth.

Remember that culture and people cannot be replicated – these two factors often differentiate a startup from its competitors. Your culture and people are worth the investment upfront.

Image Credit: ron lach; pexels; thank you!

Chiara Toselli

Chiara Toselli is the Head of Marketing & Sales at Pavestep. She helps businesses manage their most important asset – their talent. She has published a variety of content about employee performance management, company culture, and many more topics in HR.

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Gabb Wireless Raises $14M in Series A Funding Led by Sandlot Partners and Taysom Hill – ReadWrite

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Deanna Ritchie


Gabb Wireless Raises $14M in Series A Funding Led by Sandlot Partners and Taysom Hill

Gabb Wireless™ set itself apart from the crowd in 2018 when Founder and CEO, Stephen Dalby said, “enough is enough,” and began his journey to provide the only safe phones-for-kids.

LEHI, UTAH – APRIL 20, 2021

 

Dave Jensen, Managing Partner of Sandlot Partners, announced today that, “Sandlot Partners is investing and partnering with Gabb Wireless not only because of its impressive growth and positioning to lead the $30 billion smartphones-for-kids market — but also because it is providing solutions to address the significant screen time addiction problem in our society.”

Gabb Wireless™ is the first of its kind — a company determined to protect children by providing a safe cellular network for kids and their phones. Gabb created the only safe phones-for-kids serving this underserved demographic. Gabb announced this week that it closed a $14 million round of Series A, led by Sandlot Partners and New Orleans Saints quarterback, Taysom Hill.

“As an investor, Gabb checked all the boxes with its impressive growth, founding team and total addressable market. But it’s so much more than that for me. It’s the emotional side of the investment. I love the idea that we can help build something to help save kids in an area with so much need and demand. My wife Emily and I try to be pretty selective of who we tie our brand to — and when considering the chance to invest and partner with Gabb, it was a no-brainer for us and something that we are extremely excited about,” said Saints quarterback, Taysom Hill.

Stephen Dalby, Gabb Founder & CEO, announced the partnership with Sandlot Partners and Taysom Hill. “We’re excited to announce our partnership with Sandlot Partners and Taysom Hill, who share our passion for driving impact and providing solutions to the growing screen addiction among adolescents.”

“Sandlot has a strong track record of fueling growth and adding value to their portfolio companies. Taysom’s accomplishments as a BYU and Saints quarterback are well documented, and he’s also very impressive off the field and will be a great brand ambassador for the younger demographic Gabb is targeting.”

Gabb Wireless

Kids need to be protected — and Gabb resolved on an action to do just that. Gabb set itself apart from the crowd in 2018 with a steadfast purpose to get safe, effective phones into the hands of parents who want to protect their children from inappropriate content and disturbing practices on social media and games, and other screen-time issues on the internet.

For some time, it’s been known that social media is affecting our youth with cyberbullying and other societal ills. The average child or pre-teen spends about four to seven hours a day of screen time. This disproportionate amount of time in front of a screen has caused depression, anxiety, and even sexual abuse among young adolescents.

Gabb said, “enough is enough,” and began its journey as a mobile virtual network operator, creating the safest technology available for children today. Gabb offers age-appropriate products to give kids the freedom to explore and their parent’s peace of mind. Children can enjoy their first phone experience with the affordable, $100 phone that protects them from internet dangers. Learn more at www.gabbwireless.com.

Gabb has had an unprecedented year of 471% growth and will use the proceeds from the Series A financing to accelerate efforts to provide safe phones for kids and expand its product lines — increasing Gabb’s total addressable market with these safe alternatives for parents of kids ages five to 15.

Sandlot Partners

Sandlot Partners is an independent private investment firm partnering with noteworthy management owners and founders. Sandlot Partners help maximize the growth potential of businesses by providing companies with growth capital, strategic guidance, and partial liquidity. Sandlot leverages its network of founders and operators, identifies growth opportunities, helps structure, and offers additional strong risk-adjusted private investment opportunities. Sandlot investors also include family offices, strategic individuals, and like-minded institutions seeking strong alignment and providing patient capital.

Cooley, LLP, and VLP Law Group provided legal services for this transaction.

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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How to Build a Startup Team With an Entrepreneurial Mindset – ReadWrite

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Nate Nead


Much of your startup’s success will depend on the quality and integrity of the team you put together. With talented, committed, hardworking people, even a merely decent idea can turn into something groundbreaking. Conversely, even a great idea can struggle to survive if it doesn’t have a solid team in place to support it. 

Obviously, you’ll need to work hard to choose the right people for your team – individuals with a solid experiential background, proof of ample talent, and genuine passion for the business. But beyond that, you’ll need to work actively to equip your team with the right mindsets and philosophies to guide them to productive, innovative work. 

While there are conflicting opinions for what type of company culture works “best,” there’s no denying that your company can (and likely will) benefit from building a team with an “entrepreneurial mindset.” But what is this mentality, and how can you construct it from scratch? 

What Is an “Entrepreneurial Mindset?” 

Let’s start with a description of the “entrepreneurial mindset.” This is an internalized mentality, philosophy, and approach to working within the members of your team that mimics what the most ambitious entrepreneurs tend to feel. 

The mindset includes: 

  • Creativity. Entrepreneurs are creative types. They want to create new ideas, modify existing ones, and come up with inventive new ways to deal with problems. They’re not afraid to think outside the box and try out new concepts – even if they don’t work out. They also like to encourage and promote creative ideas from other people, providing feedback, direction, and motivation to their teammates. 
  • Autonomy and independence. The entrepreneurial mindset also prioritizes autonomy and independence. Entrepreneurs in a business environment don’t wait for someone else to tell them what to do, and they generally don’t have to run their ideas through a bureaucratic chain of command to take action. Instead, they trust themselves, they operate decisively, and they remain agile. In an entrepreneurial environment, your employees will function autonomously in most cases as well. 
  • Change and growth. To be an entrepreneur is to accept the importance of change and growth. The only way for your business to reach more people and make more money is to evolve; that means adding new products and services, changing internal processes, and sometimes, pivoting the entire brand. 
  • Experimentation and adaptation. You probably already know how important it is to remain flexible and adaptable when growing your business. It’s also important for your workforce. With an entrepreneurial mindset, your team of employees will be much more likely to experiment with different approaches and adapt to new scenarios. 
  • Ambitious problem solving. Successful business owners are primarily ambitious problem solvers; they understand there’s some weakness or challenge in the world and are driven to “fix it.” With this mentality, your employees will be more likely to show enthusiasm when solving problems and rising to meet challenges. 

The Value of an Entrepreneurial Team 

So what’s the real value of an entrepreneurial team? 

For starters, you can cut back on direct management and oversight. When all members of your team feel like they have a direct impact on their work environment, and when they’re empowered to do their best, they don’t need as much direction or supervision. Instead of looking over their shoulder, giving them project details, or micromanaging your employees, you can set priorities for them, trust that they’re going to work toward them, and shift your attention to more important matters. This lends itself to a less stressed, more inviting workplace – and allows you to be more productive while tackling the most important projects for your startup

An entrepreneurial mindset also leads to a diversity of thought. When individuals are encouraged to have their own ideas, thoughts, and opinions, they tend to speak more openly in a collaborative environment. They’re more willing to volunteer ideas, offer constructive criticism, and provide meaningful feedback to each other. Such an environment makes it much easier to identify and get rid of bad ideas (before it’s too late), while simultaneously establishing the groundwork for the presentation of highly ingenious concepts. 

Additionally, startups need to keep adapting if they’re going to stay alive. Over time, your target market might change, you might face new competition, and new challenges will threaten your previous approaches. The only way forward is to adapt, incorporating new systems and processes and changing your infrastructure. Ordinarily, teams of employees are reluctant to adapt – after all, most of us don’t particularly like change. However, when the team accepts the importance and value of ongoing adaptability, they’ll be much more likely to be onboard with your latest changes and experiments. 

How to Build a Startup Team With an Entrepreneurial Mindset

Now for the big question – how can you build an entire startup team with a baked-in entrepreneurial mindset? 

  • Create the culture. Everything stems from your company culture. Before you employ any of the following strategies, make sure you have a solid idea for what you want your company culture to be. What are your core values? What is the “ideal” employee mindset? How should this mindset be fostered? What rules exist, if any, to enforce this? Document your company culture guidelines first. 
  • Choose the right candidates. With a culture document in place, you’ll find it much easier to interview candidates – and find out whether they’re a good fit for this environment. Even if they have a lot of talent and experience, they may not thrive in an entrepreneurial workplace; figure this out early, before you hire someone. 
  • Lead by example. You’re the leader, so set the tone. People will follow your example. Whatever habits you want your employees to practice, incorporate them into your own daily work. 
  • Nurture from the top down. You’re not the only leader within your organization, so make sure you select and support strong leaders who can embody and spread your desired entrepreneurial culture from the top down. 
  • Encourage independent management and decision making. Sometimes, employees will have to run their idea “up the ladder” before taking action. But as much as possible, it’s important to encourage autonomy and independent decision making. Empower your employees to make their own decisions, set their own goals, and devise their own approaches to work.  
  • Stimulate creativity. Creativity is vital for an entrepreneurial mindset to thrive. Use creative brainstorming sessions, music, art, and other exercises to encourage your team to think in novel ways. 
  • Get everyone to contribute in meetings. Encourage every member of your team to contribute in your meetings. More contributors will foster an environment of openness and collaborative sharing; it will also help you ferret out the best ideas, which otherwise might be held back by nervous participants. 
  • Reward good ideas. When a member of your team comes up with a good idea or solves a complex problem, reward them and publicly praise them. It will encourage further idea generation in the future and motivate other team members to volunteer their own ideas. 
  • Respect bad ideas. It’s not just about good ideas; it’s also important to tolerate and even respect bad ideas. When someone volunteers a questionable idea or makes a poor decision, show your support. Feel free to offer feedback and criticism, but don’t make the person feel bad for trying to do something inventive or helpful. You don’t want to punish people for trying something new. 
  • Remain adaptive. The most innovative, disruptive businesses are the ones that can adapt. Encourage your team members to remain similarly adaptable, keeping an open mind for new ideas and being willing to change when necessary. 

Once your team is full of people thinking and acting like entrepreneurs, your company will be much more flexible, innovative, and productive. And best of all, this entrepreneurial culture tends to be self-sustaining; your employees will naturally spread it to new recruits and continue to foster this creative, efficient environment. 

Nate Nead

Nate Nead is the CEO & Managing Member of Nead, LLC, a consulting company that provides strategic advisory services across multiple disciplines including finance, marketing and software development. For over a decade Nate had provided strategic guidance on M&A, capital procurement, technology and marketing solutions for some of the most well-known online brands. He and his team advise Fortune 500 and SMB clients alike. The team is based in Seattle, Washington; El Paso, Texas and West Palm Beach, Florida.

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